Diese sich schnell weiterentwickelnde digitale Welt definiert auch die Beziehung zwischen Ihrem Unternehmen und Ihren Kunden neu. Die Kunden erwarten von ihren bevorzugten Marken heute eine komfortable, interaktive User Experience.
Auch die Security ist ein wichtiges Anliegen. Die Risiken wachsen, da Unternehmen und Kunden immer mehr vertrauliche Daten austauschen.
Learn from this TDWI paper how right-sized information governance can improve the success of data warehousing or big data analytics initiatives, and how a chief data officer can help organizations to appreciate the value of data and its importance to their decisions and operations.
Our survey of 100 members of The CMO Club reveals most CMOs gather insights from first-person, always-on online consumer conversations, and share them across their organizations, to power more than just marketing.
Published By: Workday
Published Date: Mar 02, 2018
Higher education is in financial crisis, according to 71 percent of chief business officers
(CBOs) surveyed by Inside Higher Ed. Read the 2017 report to understand how these leaders view the
financial and other challenges facing higher-education institutions in the U.S.
Over 60% of leaders state that culture is more important to organizational transformation than strategy or operating model. Learn the 4 ways Chief Human Resources Officers (CHROs) can leverage culture to ensure effective organizational change.
The sponsor named below commissioned Ardent Partners to write this report. While the report topic In 2015, collaboration is the name of the game in procurement and frequently entails working with key internal stakeholders (like line-of-business managers and legal departments) or preferred suppliers to drive greater value through sourcing and procurement. For Chief Procurement Officers ("CPOs") and other supply management leaders, collaboration has taken on many new and innovative forms over the years, causing these executives to leverage new (and, in some cases, existing) processes, relationships, and technologies to enhance compliance, decrease risk, and increase savings. One such business process, contract management, has been reborn with digital, automated features that can shift the way procurement teams collaborate, mitigate risk, drive performance, and realize greater savings for the enterprise.
This report looks at the biggest changes in firms’ expectations of their chief information security officers (CiSOs) and provides specific examples of how top information security professionals rise to those occasions.
There’s an alarming digital divide within many companies. Marketers are developing nimble software to give customers an engaging, personalized experience, while IT departments remain focused on the legacy infrastructure. The front and back ends aren’t working together, resulting in appealing websites and apps that don’t quite deliver.
We’ve arrived at this misalignment for understandable reasons. Previously, most chief information officers (CIOs) were hired to digitize and bring order to companies’ internal systems and processes. They saw websites as marketing channels and were happy to let chief marketing officers (CMOs) oversee that province of technology. They had, and still have, plenty to do just to keep internal operations running smoothly. Marketers soon got into the habit of developing not just content, but also software programs to better reach and transact with customers. But now that websites and apps are becoming cornerstones of the business, the stakes are too high to al
The following insights should be used as a resource for Chief Financial Officers (CFOs) as they lead or support their organisation through a cloud adoption journey.
It is designed to provide an overview of cloud adoption drivers, costs, risks, and benefits, as well as raise important questions about staffing and technology decisions that are critical to success. It is also intended to help inform business cases, while surfacing measurements and indicators specific to cloud environments that impact the bottom line.
The foundational guidance provided is a collection of insights captured and distilled from direct conversations and engagements between Amazon Web Services (AWS) and customer CFOs representing an extensive range of industries.
Check out the latest interview with Matthew Adam, Vice President & Chief Talent Strategist for NAS Recruitment Communications, and Peter Clayton of Total Picture Radio as they discuss several recruiting hot topics.
According to Accenture, identifying and influencing these profitability
levers is at the top of most CFO agendas today, as CEOs increasingly look to their finance chiefs for insights on where to invest in new initiatives that can boost top line and bottom line growth.
Redefining Markets: Insights from the Global C-suite Study – The CMO perspective
This report draws on input from the 5,247 C-suite executives (CxOs) who participated in our latest C-suite Study. We now have data from more than 28,000 interviews stretching back to 2003. Here, we focus on the perspectives of Chief Marketing Officers (CMOs).
Most population health management strategies include initiatives to improve clinical outcomes and decrease the cost of care. Read this one-page interview with Dr. Tina Moen, Deputy Chief Health Officer at IBM Watson Health, as she shares the benefits and insights of collaborative medication management, including incorporating pharmacists in population health strategies.
Many retailers are investing in distributed order management systems to optimize their consumer order fulfilment performance. Chief supply chain officers can use this research to successfully implement these systems into their business application landscape.
Published By: Oracle OMC
Published Date: Nov 30, 2017
The headwinds facing traditional and online retailers in 2017 are numerous and well documented. Chief among the challenges: a sustained assault on established business models driven by changing consumer behavior and the competitive might of e-commerce giant Amazon. Large big-box players, such as Walmart and Target, are responding to the threat - and embracing the opportunity of e-commerce - by boosting online spending by hundreds of millions or even billions of dollars annually.
Yet even the largest and most well-resourced players can’t
simply spend their way to success. Competing with Amazon
and adjusting to the changing demands of consumers
means taking a hard look at the engines driving e-commerce
and digital marketing operations, scouring for missed
opportunities, and investing in the technologies that will
fuel the innovations of tomorrow.
Published By: Oracle OMC
Published Date: Nov 30, 2017
The headwinds facing traditional and online retailers in 2017 are numerous and well documented. Chief among the challenges: a sustained assault on established business models driven by changing consumer behavior and the competitive might of e-commerce giant Amazon. Large big-box players, such as Walmart and Target, are responding to the threat - and embracing the opportunity of e-commerce - by boosting online spending by hundreds of millions or even billions of dollars annually. Yet even the largest and most well-resourced players can’t simply spend their way to success. Competing with Amazon and adjusting to the changing demands of consumers means taking a hard look at the engines driving e-commerce and digital marketing operations, scouring for missed opportunities, and investing in the technologies that will fuel the innovations of tomorrow.
Published By: BMC ESM
Published Date: Sep 15, 2009
Many CIOs are looking to implement the power of Cloud computing, but they don't know where to begin. How do you take full advantage of this technology and implement the correct strategy for your environment? What services should you offer via the Cloud? Read the paper, "Cloud Computing In Perspective," by BMC Software Chief Technology Officer Kia Behnia.
In this FREE eBook, learn how PRODUCT marketing departments are creating engaging tools to look 'under the hood' and gain far more knowledge and understanding of the capabilities and benefits of MEDICAL, TELECOM and INDUSTRIAL products. Whether it's a MRI machine, a server or large machinery, INTERACTIVE 3D MARKETING SOLUTIONS are creating powerful customer experiences proven to INCREASE SALES and excite customers.
This brief is aimed at the person or group of people in charge of compliance training at your organization, be it the chief compliance officer, the compliance training manager, or any other compliance staff member. Read this brief while planning the annual compliance training curriculum, and refer back to it at key milestones to ensure you’ve covered all key steps.
Published By: Sprinklr
Published Date: Sep 28, 2017
After the largest tech merger in history, Dell and EMC needed to align their marketing and social departments. Karen Quintos took the challenge and along with Alison Herzog formed the Chief Customer Office.
In order to improve competitive advantage, decision making, and operational efficiencies, many of today’s leading organizations are creating an Office of the Chief Data Officer. According to Gartner, “90 percent of large companies will have a CDO role by the end of 2019”.
FRONTEO provides end-to-end project management, litigation consulting and eDiscovery solutions for a global base of law firms and corporations. To meet customers’ time-critical information needs, Chief Operating Officer David Wilner, requires connectivity and data center solutions that can handle hundreds of terabytes of data—reliably and at top speeds.
That’s why, by 2013, Wilner could no longer tolerate the reliability issues he was having with the company’s previous network provider. In search of a better partner, Wilner’s team chose Spectrum Enterprise. Unlike other providers who, Wilner felt, take little accountability for network reliability, he appreciated that— same as FRONTEO itself—Spectrum Enterprise offered a true end-to-end solution.