In today's competitive environment, sharing information and expertise can be critical in driving organizational success. To foster innovation, it's important to create collaboration communities of employees, as well as customers and partners "outside the firewall." Read this white paper to learn how to tap into both internal and external knowledge.
Setting up and maintaining and external collaboration initiative can be big investment of time, knowledge and money. Despite this, collaboration with customers is worth the effort, leading to a variety of benefits, including lower cost of customer service, better marketing insights and analysis, development of more innovative and high-need products, and developing long-term relationships with customers. In this whitepaper, learn 7 ways successful organizations have turned interactions in customer communities into cost savings, revenue and profit.