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Published By: SundaySky     Published Date: Mar 06, 2018
Guests at Atlantis Paradise Island, a luxurious tropical resort in The Bahamas, enjoy an amazing guest experience: the resort boasts pristine white-sand beaches, luxurious accommodations, a world-class casino, a 140-plus acre water park, and the world’s largest open-air marine environment. Atlantis wanted to drive anticipation and deeper engagement with guests before they even set foot on the island by improving the pre-arrival experience. SundaySky SmartVideo enables Atlantis to take a strategic, multi-touch engagement approach to enhancing the pre-arrival period with personalized video communication to assist guests in fully preparing for their vacations.
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SundaySky
Published By: SundaySky     Published Date: Mar 06, 2018
Cox Communications has been a SundaySky customer for five years, running personalized video ad programs through traditional video publisher channels. At the end of 2016, Cox Communications expanded that program to Facebook to see if greater levels of personalization and performance could be achieved by combining the dynamic capabilities of SmartVideo technology with the reach of the Facebook ads platform. The program targets recent Cox website visitors on Facebook and delivers them a relevant video ad with offers related to products and services they had viewed on Cox.com. The program leverages SundaySky’s SmartVideo platform to achieve Cox’s online revenue goals of maximizing the number of revenue-generating orders on its website while also lowering the cost per acquisition (CPA) as the program optimizes.
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SundaySky
Published By: SundaySky     Published Date: Mar 06, 2018
The world is mobile. People communicate with each other on their mobile phones, they stay on schedule with the help of their smartwatches, and, perhaps most importantly, they interact with brands via mobile apps. Therefore, it’s important for brands to focus on their mobile experiences. To investigate the preferences and behaviors of consumers when using mobile applications within the U.S., SundaySky conducted an online survey with 226 total respondents.
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SundaySky
Published By: TrendKite     Published Date: Apr 25, 2018
In the digital age, the internet brings a lot of fantastic things to the PR profession, opening new mediums, offering data-driven insights, and allowing new opportunities. But on the other side, it also brings challenges in the overwhelming speed at which news spreads. With endless examples of poorly handled situations, PR knows in this digital age, there is no hiding a burgeoning crisis. So when discussing PR crises and preparedness, make sure to reframe your thinking for today’s world: are you prepared for a digital crisis in a digital age?
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communications, trendkite, public relations
    
TrendKite
Published By: TrendKite     Published Date: Apr 25, 2018
Today’s marketers are leveraging technology and data to drive decision making: demand gen, marketing communications, and other disciplines can strongly demonstrate their value with metrics that summarize tangible bottomline impact on the business. That hasn’t been true for PR. In PR, we’re still tied to legacy metrics that are more about counting mentions and ‘clips’ than about measuring business impact.
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public relations, marketing, martech, pr strategy
    
TrendKite
Published By: Iterable     Published Date: Sep 07, 2018
Email marketing continues to be the best digital channel for ROI, so delivering dynamic, personalized messaging to the inboxes of your customers is of the utmost importance. In fact, for 77 percent of consumers, email is the preferred messaging channel, dwarfing demand for SMS, push notifications and social media communications. When you are determining the right email marketing strategy for your business, it’s natural to wonder how the industry leaders are conducting their campaigns. A¬er all, if they’re on top, then they must be doing everything right...right? To glean best practices, we analyzed the email marketing strategies adopted by the top 100 e-retailers in the United States to study how they engage with their customers. These companies represent industries ranging from apparel and electronics, to auto parts and pet supplies, but all have the single goal of getting their users to go from inbox to checkout. We note what companies are doing across the board, as well as what spec
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Iterable
Published By: Group M_IBM Q119     Published Date: Dec 20, 2018
In Forrester's evaluation of the emerging market for conversational computing platforms, we identified the seven most significant providers — Amazon, Google, IBM, Microsoft, Nuance Communications, Oracle, and Rulai — in the category and evaluated them. This report details our findings about how each vendor scored against nine criteria and where they stand in relation to each other. Application developers should use this review to select the right partners for their conversational computing platform needs.
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Group M_IBM Q119
Published By: ClickSoftware     Published Date: Mar 20, 2014
Learn how leveraging the cloud to optimize field workforce management improves the experiences of your customers while also lowering operational costs.
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cloud, communication, customer services, process visibility, mobile workforce management
    
ClickSoftware
Published By: ClickSoftware     Published Date: Mar 20, 2014
A white paper on how the customer experience can be improved through the elimination of front office and field workforce communication barriers.
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cloud, communication, customer services, process visibility, mobile workforce management
    
ClickSoftware
Published By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
What does it take to be relevant today? In the era of hyper-connectivity, consumers have become entitled, demanding more control over their experiences and expecting that marketers use data and insights to create a seamless, relevant brand experience. Research shows that communications containing relevant information and offers are the best drivers of brand loyalty and conversions
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insight marketing, customer engagement, omnichannel, multichannel, automation, loyalty, crm, marketing, personlisation, campaign management, customer marketing, retention marketing, marketing cloud, marketing solution, marketing platform, artificial intelligence, prediction learning, product recommendation
    
Selligent Marketing Cloud
Published By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
Context can make or break the communication – and, ultimately, the relationship – between a consumer and a brand. Today’s consumers expect relevant communications that speak directly to their needs in the moment. We have the technology today to deliver such messages – but there are significant barriers to developing relevant, contextual programs of this kind. Some of the development challenges represent new versions of old challenges. Take data as an example: it has always been hard to harness data from different sources and to leverage insights in real time. But today, there are additional opportunities – if not expectations – for marketers to use contextual data to better reach and engage customers through the optimal channel(s).
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data driven marketing, contextual marketing, cmo, omnichannel, multichannel, automation, loyalty, crm, marketing, personlisation, campaign management, customer marketing, retention marketing, marketing cloud, marketing solution, marketing platform, artificial intelligence, prediction learning, product recommendation
    
Selligent Marketing Cloud
Published By: Avaya     Published Date: Jul 18, 2018
Digital Transformation: Insight into Getting it Right, is new research commissioned by Avaya and undertaken by IDC. The Infobrief contains key insights from over 1,300 enterprises and consumers to help brands plan and improve digital transformation, specifically through the modernisation of business communications infrastructure. Because business communications technology is at the heart of digital transformation.
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Avaya
Published By: Citrix     Published Date: Jun 03, 2015
Download this paper now and learn the new meaning of leadership and how to better communicate with your team.
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leadership, correct leadership style, leaders, how to become a good leader, communication management, conversation techniques
    
Citrix
Published By: Citrix     Published Date: Jun 03, 2015
This Harvard Business Review paper explores these universal principles of effective influence and provides examples of how they can be employed in ethical and sustainable ways to improve your powers of persuasion.
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communication, good communication, relationships, influencing outcomes, negotiate, powers of persuasion
    
Citrix
Published By: Citrix     Published Date: Jun 03, 2015
Read this paper to learn 20 habits of truly brilliant presenters and tips for nurturing these habits in your own presentations.
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habits of truly brilliant presenters, presentations, meetings, focus on audience, improve your communication skills, improve your presentations, go to meeting, go to webinar, bad habits, good habits for presentations, get rid of bad habits, how to become a good presenter
    
Citrix
Published By: Citrix     Published Date: Jun 03, 2015
Download this eBook now to find out how social workspaces deliver better results and provides tips for measuring your success.
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good presentors, professional communicators, how to extend your company culture, employees communication, effective communication, internal communication
    
Citrix
Published By: Citrix     Published Date: Jun 03, 2015
This Chess Media Group guide shows you how to implement a successful flexible work programme.
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leading teams, technology, effective communication, communication between employees, flexible work, internal communication
    
Citrix
Published By: Citrix     Published Date: Jun 03, 2015
Download this paper now to discover ten ways to grow your business with webinars.
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weinars, use webinars to grow your business, how to grow your business, customer interaction, share information, communication, tips for using webinars
    
Citrix
Published By: Citrix     Published Date: Jun 03, 2015
This white paper analysed data from hundreds of their webinars – plus surveyed 250 webinar attendees – to help them put together these handy webinar stats.
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webinars, webinar stats you should know, webinar stats, communication
    
Citrix
Published By: Diligent     Published Date: Jun 15, 2016
This white paper examines how to establish a crisis management plan and the necessary communications infrastructure prior to the trigger event.
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crisis management, crisis management plan, corporate crisis
    
Diligent
Published By: Diligent     Published Date: Jul 10, 2017
The Corporate Secretaries International Association (CSIA) is a Geneva-registered global organisation whose mission is ‘‘to develop and grow the study and practice of Secretaryship, to improve professional standards, the quality of governance practice and organisational performance.’’ CSIA was established in 2010 as a not-for-profit organisation committed to improving the recognition and understanding of the practice of corporate secretaryship and the role of the corporate secretary. Its structure as an international federation of professional bodies enables it to effectively represent those practitioners who work at the frontline of governance.
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communication, client-agency relationships, budgeting, digital marketing, personal relation improvement, resource management
    
Diligent
Published By: Plantronics     Published Date: Sep 09, 2016
Download this paper now to find out how Plantronics audio engineers can introduce you to the principles of SoundScaping and show you how to realign your office to minimise noise pollution.
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noise issues at work, noise, plantronics, noise challenges, audio devices, active noise-cancelling technology, wireless devices, voice communications, headsets, plantronics solutions
    
Plantronics
Published By: Epicor     Published Date: Feb 02, 2011
This paper discusses some important considerations for A&D manufacturers in the context of enterprise information systems and how they can help in addressing five important areas of concern-compliance, control, communications, competitiveness, and cutting cost, waste and complexity.
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epicor, a&d manufacturer, enterprise information system, aerospace and defense, product lifecycle management, engineering, compliance
    
Epicor
Published By: MessageLabs     Published Date: Sep 25, 2008
The Internet has proven to be a vital communications medium for worldwide commerce, but as an open and unprotected global network it can also present a wide range of threats that can cripple any business organization. Several years ago, most Internet threats were relatively benign examples of a young adolescent’s technical expertise but over time they have evolved into increasingly sophisticated domestic and foreign attacks that are designed to capture financial, personal, or strategic business information. Threats now come in the form of deliberately malicious acts, and exploitative opportunities for hackers and/or organized crime. The impact is serious, and the landscape of victims is getting broader every day. In response, no organization can afford to have its networks remain unprotected.
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messagelabs, online threats, security, small & medium businesses, email spam, viruses, trojan horses, worms, phishing attacks, spyware, adware, honeypots, sandboxing, the wildlist
    
MessageLabs
Published By: Progress Software     Published Date: Jul 20, 2010
The Responsive Process Management (RPM) Suite from Progress Software enables a high level of operational responsiveness for communications service providers. Faced with a need to gain a competitive advantage and create connections with customers, communications service providers require a flexible, integrated management suite that adapts to shifts in consumer interactions and market conditions in real time. Progress RPM based OSS/BSS solutions meet these challenges without the need for a massive overhaul to existing systems and infrastructure. Download this free whitepaper to learn more about how the communications industry can leverage Progress RPM to achieve operational responsiveness.
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progress rpm brochure, progress software, telecom, progress datasheet, rpm datahsheet, rpm brochure, progress brochure, responsive process management, progress data sheet, rpm data sheet
    
Progress Software
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