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Published By: Bronto     Published Date: May 31, 2018
We surveyed consumers in the US and the UK to learn more about the changing trends in online versus in-store shopping. How frequently do they shop? Which channels do they use? What’s their motivation? This report details how everything from income to age to advances in technology have influenced the behaviors of consumers today. What you'll learn: • Do consumers prefer to shop in stores or online? • Which sources do they rely on to learn about new products? • Are they shopping for fun or out of necessity? • How does having children in the household affect shopping behavior?
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shopping, consumers, customer, technology
    
Bronto
Published By: Bronto     Published Date: May 31, 2018
We surveyed thousands of consumers in the US, the UK, Australia, Canada and the Netherlands to see how they use mobile technology to interact with retailers. This report details how browsing, product research, comparison shopping and buying have all been transformed by mobile technology. What you'll learn: • Who’s buying via mobile. • How having children in the household affects mobile shopping. • Which customers are most likely to use their phones while shopping in-store.
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customer, consumer, mobile, technology
    
Bronto
Published By: Bazaarvoice     Published Date: Aug 05, 2014
The local consumer decision journey has changed. This step-by-step guide will show you how to connect with local consumers to improve visibility, gain control of your reputation, and drive more local leads and sales.
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bazaarvoice, customer, local advocacy, sales, online discovery, local marketing, internet marketing
    
Bazaarvoice
Published By: SAS     Published Date: May 24, 2018
Digital transformation is a reality for marketers that is wrapped in both opportunities and headaches. Marketers understand the choices and expectations that their customers now have, and they are up for the challenge. But marketers also have many obstacles to overcome to deliver the consistently good, timely and engaging customer experience, across devices, that customers demand. The good news is that the marketing technology industry is rapidly evolving to address these challenges. And in the same way that consumers have an abundance of choices, marketers also have many options when it comes to choosing partners to help. But where to start, and how to choose the right partners?
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SAS
Published By: LogMeIn     Published Date: Aug 24, 2016
Just how effective is mobile engagement when it comes to customer communication? Our friends at Vanson Bourne asked 8,000 mobile consumers a series of questions to find out.
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effective mobile engagement, consumer expectations, mobile engagement, boldchat
    
LogMeIn
Published By: LogMeIn     Published Date: Aug 24, 2016
Just how effective is mobile engagement when it comes to customer communication? Our friends at Vanson Bourne asked 8,000 mobile consumers a series of questions to find out.
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effective mobile engagement, consumer expectations, mobile engagement, boldchat
    
LogMeIn
Published By: Urban Airship     Published Date: Jul 24, 2017
More than half of consumers have used a mobile wallet pass. Millennials are at the top of the list, yes, but Generation X and higher-income mobile users are not far behind. The State of Mobile Wallet Marketing highlights what key findings from our survey of 2,000 U.S. and U.K. consumers mean for brands trying to reach mobile users. Learn about how consumers want to use mobile wallet passes - especially to receive coupons/special offers and to manage loyalty programs.
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mobile wallet, mobile users, branding, customer engagement, mobile marketing
    
Urban Airship
Published By: Adobe     Published Date: Oct 12, 2018
Personalized customer experiences can drive double-digit revenue growth for your business. However, poor personalization can hurt your bottom line, as consumers switch from companies that fail to meet expectations to those that do. In this playbook, we provide clear guidance to help you formulate a winning personalization strategy for your organization over three phases of maturity: Embrace, Expand and Excel.
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Adobe
Published By: Adobe     Published Date: Nov 02, 2018
Every day, demanding customers, unforeseen competition, and disruptive new technologies hammer home that we have entered the age of the customer, where established business operations no longer work. Yet, most marketing functions still rely on decades-old methods that undermine their ability to create post-digital brand experiences and help their firms become customer-focused. Smart CMOs recognize that it is time to pivot their marketing function around the customer, rather than transactions, sales, their brand, or day-to-day operations. In March 2018, Adobe commissioned Forrester Consulting to evaluate the link between email innovation and customer obsession. To explore this topic, Forrester conducted an online survey with 256 US consumers who use personal email and 260 marketing technology and strategy decision makers at US companies with 500 or more employees. We found that email marketing can provide a way to launch customer-obsessed marketing at organizations. In fact, companies t
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Adobe
Published By: Epicor     Published Date: Apr 04, 2017
As a manufacturer, you know the industry is changing. You’re expected to produce more, work faster and leaner, and find ways to make new products like those comprising the Internet of Things (IoT). Customer and employee expectations are also changing rapidly because our experiences as consumers shape our demands for business. As many factory employees are approaching retirement, a new generation is joining the workforce—a generation that wants the business systems they interact with to be as intuitive as those they use in all other areas of their life. A new report from Aberdeen explores today’s manufacturing landscape and outlines how enterprise resource planning (ERP) software forms a foundation that can support Industry 4.0 for smaller manufacturers looking to grow.
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industry 4.0, erp software, enterprise resource planning software, modern manufacturer
    
Epicor
Published By: Epicor     Published Date: Aug 18, 2017
As a manufacturer, you know the industry is changing. You’re expected to produce more, work faster and leaner, and find ways to make new products like those comprising the Internet of Things (IoT). Customer and employee expectations are also changing rapidly because our experiences as consumers shape our demands for business. As many factory employees are approaching retirement, a new generation is joining the workforce—a generation that wants the business systems they interact with to be as intuitive as those they use in all other areas of their life. A new report from Aberdeen explores today’s manufacturing landscape and outlines how the latest enterprise resource planning (ERP) software forms a foundation that can support Industry 4.0 for smaller manufacturers looking to grow.
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industry 4.0, erp software, enterprise resource planning software, epicor erp
    
Epicor
Published By: Epicor     Published Date: Jan 16, 2018
By now, mobile technology has become an essential part of people’s lives. As both consumers and staff trend more toward a younger, digitally savvy demographic, lumber and building materials (LBM) businesses need to take advantage of mobile tools or risk losing to the competition. Mobile technologies can bring incredible benefits to LBM enterprises for delivery and dispatch, field sales, the selling floor, and the warehouse. To better help you seize the mobile advantage, Epicor has identified eight ways your LBM business can leverage mobile technologies to foster growth, including: • Serving your customers with the latest information • Serving your customers with timely, accurate deliveries • Driving revenue with increased efficiency • Streamlining operations Check out this Epicor tipsheet and discover how else your LBM business can benefit from mobile technologies.
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lumber, building materials, lbm, erp, bistrack, lumber distributors
    
Epicor
Published By: Epicor     Published Date: Mar 07, 2018
The cloud isn’t just for consumers anymore. Businesses have increasingly seen the benefits that can be gained by moving to the cloud for myriad applications, including their ERP. While many distributors have made the move and experienced the efficiencies that can be realized with cloud-based ERP, others are weighing the pros and cons of this shift in strategy. Download this white paper from Industrial Distribution, in conjunction with Epicor Software, to learn more about the many advantages cloud-based ERP provides, along with practical tips on selecting a provider.
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erp software, enterprise resource planning software, saas, distribution
    
Epicor
Published By: Epicor     Published Date: Oct 29, 2018
Times are changing. Consumer’s attitudes towards gardening have changed dramatically in recent years. The garden and landscape industries are still powerful draws, but competition for consumers’ attention is fierce-successful garden retail centers must adjust to these changing times. In this whitepaper, written by retail garden and hardware industry expert Ian Baldwin, explains the importance of customer loyalty by understanding and adapting to the new ways customers shop by matching the in-store experience to today’s buyers’ needs. View this whitepaper written by industry expert to learn how to create the best shopping experience for your lawn and garden customers.
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customer loyalty, customer engagement, garden retail, garden center customers, customer loyalty, customer satisfaction, online merchandising
    
Epicor
Published By: Epicor     Published Date: Nov 19, 2018
By now, mobile technology has become an essential part of people’s lives. As both consumers and staff trend more toward a younger, digitally savvy demographic, lumber and building materials (LBM) businesses need to take advantage of mobile tools or risk losing to the competition. Mobile technologies can bring incredible benefits to LBM enterprises for delivery and dispatch, field sales, the selling floor, and the warehouse. To better help you seize the mobile advantage, Epicor has identified eight ways your LBM business can leverage mobile technologies to foster growth, including: • Serving your customers with the latest information • Serving your customers with timely, accurate deliveries • Driving revenue with increased efficiency • Streamlining operations Read out this Epicor eBook and discover how else your LBM business can benefit from mobile technologies.
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lumber, building materials, lbm, erp, bistrack, lumber distributors
    
Epicor
Published By: Mitel     Published Date: Jun 29, 2016
It's no secret that mobile technology has revolutionized the way consumers conduct their lives. Mobile technology has become ubiquitous, influencing the business workplace and workforce. Last year, IDC predicted that 75% of the US and nearly 40% of the global workforce would be mobile and signs indicate that the rate of mobile growth is only being accelerated by the advancement of cloud technology, improved security, and more reliable network access.
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mitel, workplace, mobile technology, idc, business communications
    
Mitel
Published By: Mitel     Published Date: Mar 30, 2017
It's no secret that mobile technology has revolutionized the way consumers conduct their lives. Mobile technology has become ubiquitous, influencing the business workplace and workforce. Last year, IDC predicted that 75% of the US and nearly 40% of the global workforce would be mobile and signs indicate that the rate of mobile growth is only being accelerated by the advancement of cloud technology, improved security, and more reliable network access.
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Mitel
Published By: Grand Rounds     Published Date: Dec 16, 2015
In this white paper you'll learn how to: • Use data to improve care and reduce costs • Create an outcomes-focused program • Make your employees more informed healthcare consumers • Unlock the ROI potential within your existing provider network
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roi, employer-funded healthcare, quality of care, cost reduction, provider network
    
Grand Rounds
Published By: Dotmailer     Published Date: Nov 06, 2018
The current digital marketing environment is being steered, not by the brand, but by the hyper-consumer. In today’s fast-paced, ‘always-on’ world, companies must challenge their status quo to remain competitive. To keep up with on-the-go consumers, marketers need to utilize powerful technology and leverage the right data to compose brilliant, meaningful messages that compel customers to act fast. But as this study reveals, a surprising number of brands are failing to captivate audiences and adopt practices that are proven to beat the clutter of the inbox.
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Dotmailer
Published By: Dotmailer     Published Date: Nov 06, 2018
Consumers have witnessed unprecedented socioeconomic, political and technological change in the past 30 years. Shifts in behavior and demand have opened up new markets, while existing ones have expanded their offerings, triggering an avalanche of products and services. Ecommerce has emerged as a by-product of consumerism; the digital marketplace has freed both consumers and merchants from the restraints of proximity. This has resulted in spiraling growth. Marketing in 2018 is unrecognizable to the marketing of the 1980s. Back then there were only a few communication channels available, whereas now there are a myriad of options. Thanks to the digital revolution, the shopfront now sits on the consumer’s coffee table. Brands now cater for empowered customers, and as such, it’s become tougher for marketers to know where to allocate their budget and how to keep their message consistent. This whitepaper will discuss how marketing channels have evolved to fit the needs of omnichannel consu
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Dotmailer
Published By: Oracle     Published Date: Feb 21, 2018
Over the last decade we have seen the dramatic increase in adoption of Mobile as an engagement channel for consumers and employees within the enterprise. What we are seeing now is the emergence of messaging through channels like FB Messenger, WhatsApp, WeChat, Slack, SMS, as a dominant engagement channel. Over 4.1 Billion users around the world are on instant messaging apps, adopted a rate that was much faster than on social networks. What makes these channels the default choice is the expected instant response if the other person is on or the push notification that triggers the person on the other side to respond immediately. These users that use instant messaging channels to converse with their friends and family want to use the same familiar user experience and channel to instantly communicate with the enterprise. These channels are doing to apps what browsers did to client server apps i.e. these channels are rapidly becoming the next browser. This is leading to the innovations in c
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Oracle
Published By: Genesys     Published Date: Jun 13, 2018
In today’s digital world, the messaging and texting that have become a prominent part of most people’s lives are a form of asynchronous messaging. These are a simple, convenient method of communication for people on the go, with varied time in response based upon intrigue and urgency. Asynchronous messaging has become so ingrained in consumers’ lives, an expectation has evolved that businesses should be able resolve issues just as quickly and easily, and on the customer’s timetable. To keep up with consumer expectations and offer differentiated customer experiences, there is a strong case for implementing capabilities where messages can be fielded by bots using artificial intelligence, with a human touch through skilled representatives, or a combination of both within the same conversation, without losing context. Download this white paper to learn about: • 6 benefits to asynchronous messaging in B2C customer experience and operations • Incorporating asynchronous messaging into your u
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customer service, operations, asynchronous, messaging, customer expectations
    
Genesys
Published By: Tapinfluence     Published Date: Jun 07, 2016
Delivering the valuable content that consumers crave requires an authentic, organic, dedicated voice that leverages the reputations and experience of the people your consumers trust.
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brand, best practices, consumers, reach, business optimization, search marketing, email marketing
    
Tapinfluence
Published By: Tapinfluence     Published Date: Jun 07, 2016
Consumers are hungry for social content that speaks to their unique needs, but they seldom turn to brands to get it. In order to satisfy this need, you have to reach consumers where they already are with content that adds value beyond what any of your products can offer. This eBook will guide you through the process of creating optimized content for social campaigns, including recipes, styled photo collections, instructional videos, product reviews, and more.
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content management, content delivery, best practices, performance management, reach, social content
    
Tapinfluence
Published By: Tapinfluence     Published Date: Jun 07, 2016
This study looks at the effects of influencer marketing on in store sales. The study uses point of sale data to compare purchases from consumers exposed to influencer content to a matched control group of consumers who did not see influencer content.
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marketing, content marketing, best practices, business optimization, business practices, advertising agencies
    
Tapinfluence
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