This white paper reveals data-driven insights to help you create a strategic communications plan that includes: creative, cost-effective incentives promoted through repeated communications, a robust, multi-media digital promotion strategy paired with on-the-ground advocates at all levels, internal leadership participation to encourage adoption
"In this Constellation Research report, Principal Analyst Doug Henschen examines how Indiana manufacturer Steel Dynamics cut skyrocketing healthcare costs by turning their employees into informed healthcare consumers, saving millions.
This inside look details how Castlight's health benefits platform provided Steel Dynamics employees with the combination of pricing information and quality measures they needed to make their own smart healthcare decisions. Download now to get the key takeaways and recommendations.
Every year, consumers demand more personalized content. But the challenge is to deliver that content across new channels, devices, and experiences. Read The Marketer’s Guide to Articulating DAM Return on Investment to learn why a digital asset management solution can be the key to delivering more content, faster.
Read the Adobe white paper to learn more about:
• Why you need DAM over other content storage solutions
• How to make the ROI case for DAM
• Companies who have used DAM for success
Meet the trends that are impacting your ability to create, manage, deliver and optimize your digital assets. The Adobe white paper, 7 Trends Impacting How We Use Digital Assets, identifies the trends that help you deliver more meaningful customer experiences with the right assets, through the right channels, at the right time.
Read the Adobe white paper to learn:
• How metadata can help increase brand consistency across multiple channels and devices
• Why marketers need digital asset tools that increase responsiveness to consumers in real time
• The importance of rich media in delivering personalized content that deepens customer connections
Published By: Thismoment
Published Date: Oct 08, 2014
Brands are in a content pressure cooker.
The demand for quality content is forcing marketers to keep a
rapid pace with emerging technology and consumers’ growing
expectation for real-time, authentic connection with brands.
How does one keep up with such a rapid pace? Download Becoming a Brand DJ today to gain insight on how to stay up to speed with consumers expectation in the emerging world of technology.
To get a look at the current state of data privacy and personalization, Gigya recently commissioned a survey with OnePoll to collect the perspectives of modern consumers. The results reveal that, when it comes to sharing their data with brands, consumers across the globe are demanding 3 key values: transparency, relevance and convenience.
Marketers are struggling to connect with consumers across all available outlets while still providing an aligned customer experience. The white paper examines three key ways to create a successful omni-channel experience while establishing cohesive brand and customer identities.
Learn how to:
Develop an interactive mobile strategy
Streamline physical and digital interactions
Engage customers across channels
Nearly all store sales will be influenced by digital in 2020, and the retailer of the future will excel at orchestrating core processes in the maze of near-infinite purchase paths available to ever-more discerning consumers. Digital transformation will impact all areas of retail business processes as retailers seek new ways to reach consumers while maximizing efficiencies within their own operations. Automation, speed, and contextually driven decisions will create opportunities for retailers and help transform relationships with their suppliers, consumers, and employees. Learn more about how digital transformation is impacting the retail industry. Download a complimentary copy of the Retail in a Digital World white paper.
In the new digital economy, competition, consumer engagement, and operational effectiveness are fundamentally changing, and accelerating. New competitors are redefining the landscape at unprecedented rates. Building and keeping trust mean delivering exceptional brand experiences, every time, via agile processes that balance consumer needs with cost to serve. One size does not fit all. Engaging consumers and capitalizing on new opportunities depend on the capacity to identify, act on, and deliver high-value experiences and outcomes like joy, confidence, security, and control, all in the span of a moment, exactly where and when a consumer or business need arises. Miss the moment, miss the opportunity.
Email marketing has entered a new era of innovation, allowing the travel and hospitality industry to reach and engage consumers like never before. But consumer expectations are also high. Today, a successful email campaign takes contextual messaging and offers that speak to each customer on a personal level.
In this playbook, you’ll find examples of contextual email marketing campaigns for the travel and hospitality industry that have proven to engage customers, drive ROI and build a loyal fan base. We’ve also packed it with email tips and best practices designed specifically for today’s travel and hospitality marketers.
• Getting and staying in front of shoppers is key. 55 percent of respondents would be somewhat to very likely to click on a retargeted ad from a previous website they had visited.
• Reviews make a difference to the consumer. Only 8 percent of respondents said online reviews never factor into their decision to purchase at a local retailer.
• Relevant Facebook ads work for local retailers. Almost 1 in 2 respondents would be likely to click on a Facebook ad that aligns with their personal needs and interests.
Published By: Rizepoint
Published Date: Feb 13, 2017
Consumers and other stakeholders increasingly want to know where their products come from and how they are produced. A successful Responsible Sourcing program strengthens the corporate brand by making it more predictive and adaptive to changing market needs and helping the company develop resilience, mitigate risk, improve efficiency, and better manage supplier relationships.
Download this complimentary guide to read about key concepts and principles that apply to virtually any organization when managing Corporate's Responsible Sourcing guidelines, and ensuring franchisee compliance for protection of your brand and commitment.
Today’s shoppers demand technology-enabled experiences that straddle clicks and bricks. They want better prices, more choices, next-day delivery and easy returns. They want a quick, friction-free product search and purchase experience, and they want it right now. How can retail technology help you satisfy them? Our 10th annual Shopper Vision Study surveyed thousands of consumers throughout North America, Latin America, Asia-Pacific, Europe and the Middle East, asking the questions that really matter to find out what shoppers really want—giving you the insight you need to be their preferred retailer, both in-store and online. The New Retail Mandate: Shopper Vision Study reveals exactly what your customers are thinking, what their habits are and how retail technology can help you be more effective. Download the Shopper Study today to learn how today’s smartest retailers use emerging technology to manage inventory, enrich the shopping experience and keep shoppers satisfied.
Surviving and thriving amid the global, digital shopping revolution, in which consumers fluidly browse and buy from their smartphones, computers and in store, calls for a supply-chain makeover.
Pressed to offer consumers fast, flexible and even free product fulfillment and delivery in an omnichannel retail landscape, a crowdsourced, collaborative model is taking shape. Traditional roles are blurring as logistics companies, manufacturers and retailers work to meet the growing on-demand economy via the adoption of business intelligence supply chain technologies.
Searching for auto-related terms signals that a consumer is interested in a vehicle. And, 96% of people who search for auto-related terms can be found on a Yahoo site within a week of searching. Learn how to leverage these search signals to re-target consumers with native advertising by reading our infographic.
Target, reach and engage your audience to drive measurable action and conversions with Yahoo Gemini native advertising solutions.
Get more customers
Native ads deliver up to 3.6X lift in searches for your brand name and services. Yahoo native ads e?ectively enhance your search campaigns.
Drive better results
Achieve results with targeted reach and up to 4x the performance of traditional banners.
Engage a mobile audience
650M of our 1B global users are on mobile. Consumers spend nearly 3 hrs. on their mobile devices each day.
Cost e?ective ads
Native ads deliver up to 3.6X lift in searches for your brand name and services. Yahoo Gemini native ads on Oath owned and operated sites and apps can be purchased on a CPC or CPM basis. Native ads will be served to your customers based on their geo, demo and interest targets.
Consumers worldwide continue to adopt and use technology in their shopping experience.
Faced with rising customer expectations and increasing competitive pressures, retailers
now are prioritizing in-store innovation. Many retailers have adopted multichannel
implementations, in which mobile, web, and in-store shopping are enabled but not delivered
consistently to the customer. The next step in this evolution is an omnichannel strategy, now
being deployed by some retailers, which presents a consistent shopping experience across
mobile, web, and in-store channels. Omnichannel also enables retailers to integrate back-end
infrastructure technologies (e.g., servers, databases, etc.) and cloud-based services (e.g., loyalty
programs, personalized recommendations, inventory management, etc.) to improve many
aspects of store and enterprise operations.
An omnichannel strategy relies on several core and supporting technologies. The key factors in
evaluating any omnichannel-enabling solution includ
"Amazon is the land of plenty. It’s easy to see why more consumers start their online product searches on Amazon than Google.
But with so many moving pieces to the Amazon puzzle, it’s important to step back and see where your listings stand from your consumer’s point of view. How does the results page break down? Do your products stand out? Or are they easy to miss? Most important, do your products even show up?
In this eBook, we’ll break down the main components of the Amazon results pages and what they mean for retailers, including:
- Amazon search results
- Amazon Buy Box
- Advertising on Amazon"
"The days of a consistent and reliable “search, click, buy” process are long gone. In its place is often a complicated web of deliberate steps, each one inching your target consumer closer to the “buy now” button over the course of many days, weeks or months.
This continually-evolving journey is no longer a clear-cut funnel, but more of a maze. Each consumer path is unique and uncertain — which means today’s e-commerce seller hasn’t reached its full potential until it’s maintaining a strong presence at every twist and turn.
Download this eBook to learn how to leverage a wide range of marketplace and digital marketing tactics to reach consumers at any stage of their journey."
"When it comes to online sales, there are no borders: Buying is happening everywhere. And these days, the biggest profits come to those who travel.
The good news is that taking an e-commerce business across borders has never been easier. What’s more difficult, however, is knowing which channels to choose, which countries to try and which are the best methods for connecting to more global consumers.
Whether you’re new to cross-border trade or a jet-setting e-commerce pro, this white paper will break down:
- Why going global is important
- Key considerations of international e-commerce
- And much more"
"More than $1 million of e-commerce revenue is generated every 30 seconds, as millions of consumers purchase billions of products online. And these days, shopping is getting social. People aren’t just engaging on social media sites, but buying through them, too.
As constant changes to mobile technology and e-commerce tools continue to reshape how consumers interact with brands and retailers, social commerce is here to stay.
This white paper serves to help brands and retailers understand the state of social commerce today and its implications for connecting to customers, optimizing e-commerce operations and growing sales channels."