Consumers are better than ever at differentiating between low-quality and premium content. For marketers, this means the placement of their ads is critically important. Brands can’t afford to risk appearing alongside questionable content, not with 75% of consumers holding brands accountable for their ad environments. When brands are shown adjacent to Oath’s trustworthy, premium content, they experience 5x greater favorability - a striking example of the power of positive associations and the importance of knowing your digital neighbors.
Published By: HP Inc.
Published Date: Aug 30, 2018
At HP, we know that in retail and hospitality environments, customers expect a fast and simple way to find information or to complete a transaction. The physical point-of-sale experience must rise to meet the demands of retailers through high aesthetic value and peak performance.
From an elegant hotel to a small boutique, a quick-service restaurant to an outdoor garden center—all of these locations require a point-of-sale device that meets specific needs while appealing to any user.
My team at HP sought to elevate this experience by redefining the customer experience through a versatile, reliable, and beautiful point-of-sale system. For the new HP ElitePOS, we gained insights from everywhere—designers, technologists, retailers, and consumers—to create a product that is beautifully simple. It started as a sketch on a napkin, and is now part of an iconic portfolio that dissolves barriers during point-of-sale customer interactions.
Even with the rise of digital payments, cash is still a popular form of payment. According to the Federal Reserve, consumers use cash to pay for nearly one-third of all retail transactions.
For many retailers, a completely "cashless society" is nowhere in sight. Cash management remains one of the most important aspects of managing a retail operation, particularly at quick service restaurants (QSRs) and convenience stores, where transactions are smaller and cash is a preferred method of payment. This white paper, Boost Profitability by Automating Cash, sponsored by Fiserv and Fast Casual, details the steps to manage cash properly and boost profit for your business.
Uncover the top reasons and flexible options to automate your cash management.
• Time savings
• Theft deterrence
• Higher accuracy
• Better customer service
• Real-time data
Published By: Vindicia
Published Date: Oct 04, 2017
The move to subscription and recurring
revenue business models is sweeping
both business-to-business (B2B) and
business-to-consumer (B2C) sectors.
There are striking similarities in why—
and how—subscription models lead
to success for companies targeting
businesses or consumers as customers.
But there are also differences, and those
differences show themselves clearly the
impact of billing on customer acquisition
and retention success.
Published By: Anaplan
Published Date: Mar 29, 2018
In recent months, leaders at some of the world’s largest consumer packaged goods (CPG) companies have spoken publicly about how ZBB is helping them save on overhead costs, which can then be used to reinvest in growth through innovation or bolster their margins. As consumers increasingly have more choices, these companies are finding their margins squeezed, and with direct expenses already trimmed back to the bare minimum, the only place to look is sales,
general and administration (SG&A), and other overhead expenses.
As e-commerce continues to grow at a remarkable rate of 24%, manufacturers are faced with what’s arguably the biggest challenge yet: How to create meaningful connections with consumers while simultaneously maintaining relationships with retailers and minimizing channel conflict. It may be new territory, but armed with the right knowledge and tools, it’s possible to create a successful mix of digital marketing, selling and fulfilling activities. In this white paper, we cover the four critical components that all brands should be watching, including:
- Relationships with retailers
- Connections with consumers
- The importance of quality of product content
- How to maximize sales on marketplaces
Published By: Oracle OMC
Published Date: Nov 30, 2017
The face of retail – both online and instore – is rapidly evolving. In addition to margin pressures, resource constraints, and competitive challenges retailers face on an ongoing basis, many are struggling to keep up with the evolving demands of vocal consumers. As new channels and buying habits emerge and evolve, many retail marketers have struggled to keep up. Although many have adopted new technologies to address new channels and challenges, the rapid pace of technological change has created new challenges including:
E-mail marketing overload
Channel coordination and conflict
These challenges, coupled with the rising cost of acquiring and managing customer data, are compounded by increasing scrutiny on marketing budgets and an expectation of being able to prove the value of every campaign in terms of increased revenues.
Published By: Infosys
Published Date: Feb 07, 2019
Good coffee is more than just a drink - it's an art. and coffee connoisseurs (distributors, retailers, and consumers) want to be sure of the authenticity of the art they buy. But given the complex supply chain and the number of stakeholders involved in getting coffee from the farm to the cup, it is almost impossible to ascertain the lineage, health, and origin of your coffee.
Like many brands with a large footprint of physical store locations, this automotive retailer was having trouble connecting its online ad spend to actual in-store revenue.
In order to reach online consumers, their digital marketing strategy had been buying clicks (CPC) and impressions (CPM). They realized these methods were lacking because:
- They had no true gauge of what ads were working - Their ROI was often inflated by making assumptions instead of using data - It required a heavy upfront investment
Published By: Ephesoft
Published Date: Jun 01, 2018
With the digitization of modern life, consumers have come to expect the same kind of real-time response and control from mortgage companies as they have experienced in other aspects of their lives. As a result of pervasive services like two-day or even same-day delivery from Amazon Prime, TV On Demand and made-to-order Nikes, consumers expect underwriters to process loans and communicate with them in a similarly personalized, real-time way. In response, traditional mortgage originators are transitioning legacy processes to compete with the game-changing speed of born digital disruptors like Rocket Mortgage and Better.com. This infographic outlines the eight technology trends that are top-of-mind for leading lenders.
Published By: Trustpilot
Published Date: Oct 25, 2018
Online reviews have the power to make or break your business’ image and credibility. To better understand what drives people to leave reviews, whether positive or negative, we surveyed over 1,000 consumers globally and put together a report with the findings.
Download the report to learn:
• What motivates people to leave negative reviews
• What experiences most inspire positive reviews
• The long-term impact on your business of satisfying an unhappy customer
Get your free copy now!
Published By: Cohesity
Published Date: Mar 19, 2019
Every 14 seconds. That’s how often analysts predict ransomware will attack a business this year.1
Despite the best efforts to thwart ransomware attacks, cyber criminals are innovative, and they continue to create new malware. This means more
sophisticated and targeted ransomware attacks are coming—all with the same goal: Disrupt business operations in the hopes victims will pay to
No industry is immune. And because enterprises are now even more attractive targets than consumers,2 your organization must proactively
prepare for when, not if, cyber criminals come for your data.
Published By: Bluecore
Published Date: May 14, 2018
It’s easy to think of June as the calm before the retail storm of the back to school season, but it actually offers a lucrative opportunity to attract consumers shopping for the dads and grads in their lives. And while it might not be the biggest of retail spending holidays, the $21.1 billion consumers spent on Father’s Day and graduations in 2017 indicates that celebrating dads and grads is no joke.
So what can you do to knock it out of the park this June? We’ve got your back with a special Dads & Grads edition of our Rethinking Retail Playbook, featuring five ideas to help you drive more revenue and increase stickiness with shoppers. Here’s what it takes.
Published By: Bluecore
Published Date: Jan 17, 2019
Don’t let the hugs, kisses and candy hearts fool you: Valentine’s Day is no slouch when it comes to consumer spending on retail. In fact, with consumer spend reaching nearly $20 billion on Valentine’s Day, courting these shoppers is a match made in retail heaven. So what can you do to guarantee consumers are infatuated with everything your brand has to offer? We’ve got your back with a special Valentine’s Day edition of our Rethinking Retail Playbook, featuring five ideas to help you land the best customers as easily as if you had cupid’s arrow. Download the Valentines Day Playbook to see what it takes!
Mobile has become the first screen for consumers in terms of internet time spent. Hyperlocal location data is unique to mobile and provides a lot of new, valuable information about consumers.
Today’s sophisticated buyers demand more transparency in location data science, better campaign performance and ROI from attribution modeling. Finding the right partner that can help build the bridge between real-world consumer behavior and mobile programmatic advertising in a transparent way is essential.
To meet those challenges and address the demand for top quality location data, adsquare integrated a global database of HERE Places in April 2017. By leveraging HERE Places and overlaying raw location data of anonymous users with POI data points, adsquare is able to understand exactly what consumers are doing in the real world: what places they visit, when and how often.
To find out more download this paper today.
Today’s tech savvy consumers are continually driving organizations to deliver a modernized shopping experience. To achieve this, retailers are pushing the edge on developing non-traditional ways in delivering sales messages. One of the best ways to engage shoppers with an in-store digital presence is through modern adaptive signages.
Modern signages enable two-way interaction between customers and businesses, tapping onto cutting-edge technologies such as sensors and analytics to respond to customer behavior—helping retailers customize content on the fly.
Find out how Giada Technology leveraged on Intel® processors to power up their cloud terminals to pre-process signage, sensor, and mobile data to efficiently exchange information with the cloud. Retailers are better positioned to present contextual promotions to the shoppers, delivering benefits of lesser wait-time and increased customer satisfaction.
Published By: FICO EMEA
Published Date: Jan 25, 2019
As telecom markets become more saturated and competitive, your customer decisions must become more precise. As regulatory oversight expands, they must be demonstrably fair to consumers and explainable to regulators. Across the credit lifecycle, these more targeted decisions should be aligned with regulatory requirements.
Download the Product Sheet and help your company drive performance improvements by making predictably, consistently better decisions across your credit lifecycle.
Don’t get me wrong – several aspects of life are much easier now thanks to the existence of the internet and digital technologies. People can jump between mobile, tablet, and desktop to search for vital information. They can read blogs, listen to podcasts, stream their favorite TV shows and keep in touch with people they careabout via social media.
And it lets people shop, anytime and anywhere.
The myriad of options available to today’s consumers allows them to visit the websites of numerous vendors and explore countless products. This is where things begin to get complicated - for shoppers and businesses:
While it’s true to say that humans like choice, its omnipresence is quickly turning into noise. Without appropriate assistance and guidance, consumers are feeling overwhelmed, anxious and unable to make confident decisions.
And, overwhelmed and indecisive customers rarely buy.