Business-to-business CMOs need to stay current on emerging technologies that improve customer engagement. This Forrester Research report overviews new technologies marketers us to improve customer acquisition and engagement at different stages of the customer life cycle.
Published By: Uberflip
Published Date: Jun 30, 2017
This eBook will provide you with an advanced understanding of content creation in the B2B space, as well as examine the key processes and tools that B2B organizations can use to overcome content creation challenges, including ideation, content marketplaces, curation, and workflows.
Published By: Opentopic
Published Date: Aug 05, 2014
This white paper, brought to you by Opentopic, will help both experienced and non-experienced marketers understand what content marketing is, how to approach the content creation and curation mix as well as illustrate how great content marketing doesn't have to be complicated or expensive.