This guide is used to deploy
conversational sales to your sales
It will answer the following questions:
• How to introduce live chat to your sales team
• How to analyze good and bad conversations
• How to coach your team to have better conversations
• How to align a sales development representative (SDR) team
with account executives and a marketing team
This handbook uses the Conversational Framework to inform
how you engage with, understand, and recommend the right
thing to the right buyers at the right time
Customer Engagement is a huge area of interest today, and a subject that countless marketers are talking about.
One thing above all is clear: the Engagement Economy provides incredible opportunity for brands. Those organizations that are willing to provide value and put the customer first will rise above the rest. To conclude, we highlight some of the key areas you should focus on:
Create an effortless experience —understand customers, and use this knowledge to deliver the right level of personalized service every time.
Make it easy to engage —offer a range of ways for customers to contact your organization to provide flexibility and meet the demands of a diverse customer base.
Go the extra mile —creating memorable experiences can pay off and be rewarded by brand champions telling friends and family, engaging on social media and writing positive reviews.