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Published By: Affirm     Published Date: Jan 22, 2016
Tradesy is a leader in designer fashion resale for women. The company recently partnered with Affirm to offer installment financing at the point of sale. It's been a perfect fit, with Tradesy seeing a 14% increase in conversions and a 34% increase in revenue per customer thanks to Affirm. This case study examines how Tradesy was able to get such positive results and whether this can work for other online retailers.
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affirm, tradesy, financing, user experience, revenue, ecommerce, purchase
    
Affirm
Published By: Adobe     Published Date: Nov 10, 2017
Chart your course to higher revenue with ABM. Fierce competition, complex B2B sales cycles, and limited budgets force you to make the most of every marketing dollar. Learn how to get started with account-based marketing (ABM), so you can drive pipeline, conversions, and revenue.
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Adobe
Published By: Moxie     Published Date: Feb 08, 2018
Live online chat is proving to be a successful way to fulfill consumers’ desire to connect with companies. In the Guided Economy, customers expect chat to be consistently easy and effective at answering their questions and resolving their issues. It may seem hard to provide a consistent experience because each chat engagement poses a unique question on a unique subject from a unique customer. But by focusing on how best to engage with customers via chat, this channel can become one of your most powerful sales tools.
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digital, conversions, hyperlinks, customers, mobile, chat
    
Moxie
Published By: Moxie     Published Date: Feb 06, 2019
Customers expect you to make it easy to move through their site. According to Gartner, more than 82% of online shoppers prefer a more comprehensive web experience suite, as opposed to a stand-alone single-channel or point-based product. The content of this ebook focuses on the tangible results of effective customer engagement, along with 3 key components companies need to make it happen.
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customer engagement, digital engagement, ecommerce, customer experience, customer service, customer support
    
Moxie
Published By: Google     Published Date: Dec 14, 2011
How Travelocity improved its digital marketing. Read the case study to see how Google Analytics Premium helped Travelocity optimize its digital investments and conversions.
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digital marketing, digital, marketing, google analytics, metrics, investments, digital investments, conversions, social media, sales
    
Google
Published By: SeeWhy     Published Date: Nov 28, 2011
Conversion is good and abandonment is bad, right? Maybe not. After completing a study on 600,000 conversion cases, the SeeWhy Conversion Academy research team found three common abandonment behaviors that can predict the likelihood of a purchase and help improve overall conversions.
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seewhy, abandonment, marketing, conversion, marketing research, purchase, customer
    
SeeWhy
Published By: Crimson Hexagon     Published Date: Oct 10, 2013
In order to develop a framework for evaluating the success of non-traditional advertising. Crimson Hexagon analyzed the online conversions surrounding the 8-bit video game released by Old Spice in Dec. 2013, in which users play the game's eponymous hero. Download this case study to learn more about their findings.
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old spice, online conversations, measuring consumer engagement, social media
    
Crimson Hexagon
Published By: Affirm     Published Date: Jan 05, 2016
This article discusses how webrooming affects retailers and how online merchants can respond to maximize conversions on their sites.
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affirm, webrooming, online retail, ecommerce, e-commerce, retail
    
Affirm
Published By: Affirm     Published Date: Jan 22, 2016
Tradesy is a leader in designer fashion resale for women. The company recently partnered with Affirm to offer installment financing at the point of sale. It's been a perfect fit, with Tradesy seeing a 14% increase in conversions and a 34% increase in revenue per customer thanks to Affirm. This case study examines how Tradesy was able to get such positive results and whether this can work for other online retailers.
Tags : 
affirm, tradesy, financing, user experience, revenue, ecommerce, purchase
    
Affirm
Published By: Affirm     Published Date: Jan 22, 2016
This article discusses how webrooming affects retailers and how online merchants can respond to maximize conversions on their sites.
Tags : 
affirm, webrooming, online retail, ecommerce
    
Affirm
Published By: Affirm     Published Date: Jan 22, 2016
Tradesy is a leader in designer fashion resale for women. The company recently partnered with Affirm to offer installment financing at the point of sale. It's been a perfect fit, with Tradesy seeing a 14% increase in conversions and a 34% increase in revenue per customer thanks to Affirm. This case study examines how Tradesy was able to get such positive results and whether this can work for other online retailers.
Tags : 
affirm, tradesy, financing, user experience, revenue, ecommerce, purchase
    
Affirm
Published By: Oath     Published Date: Nov 29, 2017
Target, reach and engage your audience to drive measurable action and conversions with Yahoo Gemini native advertising solutions. Get more customers Native ads deliver up to 3.6X lift in searches for your brand name and services. Yahoo native ads e?ectively enhance your search campaigns. Drive better results Achieve results with targeted reach and up to 4x the performance of traditional banners. Engage a mobile audience 650M of our 1B global users are on mobile. Consumers spend nearly 3 hrs. on their mobile devices each day. Cost e?ective ads Native ads deliver up to 3.6X lift in searches for your brand name and services. Yahoo Gemini native ads on Oath owned and operated sites and apps can be purchased on a CPC or CPM basis. Native ads will be served to your customers based on their geo, demo and interest targets.
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Oath
Published By: BrickWork Software     Published Date: Oct 24, 2017
Learn how Brickwork helped a leading retail brand implement a seamless shopping experience to drive online customers to brick-and-mortar stores. When a cutting-edge retailer discovered a need for a robust digital-to-store solution, they turned to Brickwork. Read this case study to learn how Brickwork’s integrated SaaS platform delivered: ? Increased digital-to-store conversions ? Higher average order value of in-store purchases ? Insight into the retailer’s highest-value customers
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BrickWork Software
Published By: Monetate     Published Date: Jun 27, 2018
Delivering personalized experiences at scale is a challenge the travel and hospitality industry would be well advised to take on. While segmentation can work to a point, truly 1:1 experiences are the key to more conversions. This case-study brief shows how eight companies, including one in the luxury travel space, used personalization to make an impact. In the case-studies you’ll learn: • What one luxury travel company did to achieve a +33.5% lift in email sign up traffic. • How a leading apparel company saw a 73.9% lift to email sign ups without offering a discount • How a retailer achieved a 3.3% reduction in homepage bounce rate with a customized carousel. • What 5 more companies did to achieve equally impressive results from their personalization efforts.
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Monetate
Published By: Adobe     Published Date: Jun 29, 2012
Adobe has released the results to the 2012 Digital Marketing Optimization Survey, where over 1700 global digital marketers across major industries offered insights into plans for driving revenue and growth in the coming year. With an increasing portion of marketing spend shifting to digital channels, it's more critical than ever to measure online marketing programs and initiatives to help identify where you can raise conversions and add to the bottom line.
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adobe, marketing, optimzation, digital marketing, digital, emerging marketing
    
Adobe
Published By: Twilio     Published Date: Aug 21, 2012
This whitepaper features industry innovators who describe what works in the new world of pay-per-call, performance-based and mobile advertising.
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twilio, ppc, call tracking, mobile advertising
    
Twilio
Published By: Symantec     Published Date: Jun 24, 2015
This white paper illustrates how there’s a better way to inspire consumer confidence and satisfaction, all while increasing conversions, order value, and repeat buyers on your site.
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online security, online shopping, customer trust, sales, online purchases, e-commerce
    
Symantec
Published By: Symantec     Published Date: Jun 24, 2015
This white paper illustrates how there’s a better way to inspire consumer confidence and satisfaction, all while increasing conversions, order value, and repeat buyers on your site.
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customer satisfaction, reassurance, customer confidence, online shopping, return on investment, e-commerce
    
Symantec
Published By: Symantec     Published Date: Jun 24, 2015
This infographic illustrates how there’s a better way to inspire consumer confidence and satisfaction, all while increasing conversions, order value, and repeat buyers on your site.
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online shopping, customer confidence, security, repeat buyers, conversion rate, e-commerce
    
Symantec
Published By: Magento     Published Date: Sep 29, 2017
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Magento
Published By: Magento     Published Date: Feb 13, 2018
Get this white paper from Magento's Premier Technology Partner Celebros and increase your eCommerce conversions. It's estimated that up to 30 percent of customers will go strictly to the search box to find what they're looking for when they land on an eCommerce site. It's staggering to think that roughly one in three visitors to your site will ignore everything from huge splash banners to callouts in the menu, with one singular focus in mind: getting search results that depict exactly what they're looking for, no more, no less. What this ultimately means is that your search box needs to be the most useful component of your e-commerce site—it needs to be perfect at what it does. Learn how to make site search central to and optimized for your business. Note that by downloading the white paper, you consent to receive future emails—with whitepapers, cause studies, infographics, and—more from Celebros. You may opt-out at any time.
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Magento
Published By: Kenshoo     Published Date: Aug 06, 2012
TicketsNow, a leading online resale marketplace for sports, concert, and theater tickets, has created a strong paid search program to drive visitors and conversions to its site, TicketsNow.com. In 2010, TicketsNow began using Kenshoo Enterprise to manage its robust paid search campaigns. Using Kenshoo's algorithmic rules and model-based bid policies, TicketsNow has been able to effectively optimize millions of keywords and double overall contribution from its search engine marketing. To build on its success with the Kenshoo Universal Platform, TicketsNow sought to expand its efforts into social marketing with Facebook ads.
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kenshoo, ticketsnow, cost-per-fan, kenshoo social, marketing, sales, finance
    
Kenshoo
Published By: Quantcast     Published Date: Jul 16, 2013
Advertising that connects placements with high-value customers during times of active consideration is essential to drive conversions at a profitable rate. Using display advertising and Facebook Exchange to find new customers, the Palms Casino Resort increased their bookings by 87% while lowering costs by 33%. Read the story to see how the Palms did it and how you could too.
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facebook exchange, quantcast, display advertising, display exchanges
    
Quantcast
Published By: dynatrace     Published Date: Mar 04, 2015
Will your online business actually be able to keep up with increased demand and the increasingly less forgiving expectations of your users when your big event season occurs? If you’re not sure, or even if you think you are, this brief guide and check list can help you as you head into your peak online period. This guide summarizes feedback from hundreds of leading companies that we’ve worked with and creates what most would consider a “survival guide” for any big season or peak online event. The ultimate goal is high conversion rates, followed by implementing changes based on lessons learned post-event. In addition, this guide will help teams plan for the explosion of today’s mobile online shoppers!
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survival guide, conversion, online business, mobile, shoppers
    
dynatrace
Published By: NetProspex     Published Date: May 12, 2014
While collecting marketing data is easy, that data is not cast in stone. Securing a marketing data management plan that you can rely on is imperative. This guide provides actionable steps to clean up your data and increase conversions.
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marketing data services, marketing data management, marketing data quality, installed technology list, international contact data, business contact list, marketing database cleansing, marketing database services, database cleansing, b2b data cleansing, b2b data quality, b2b contact database, business contact database, b2b technology data, global contact list, marketo data quality, eloqua data quality, marketo database cleaning, eloqua database cleaning, marketing data enrichment
    
NetProspex
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