cpg

Testing is often a major pain point for enterprises when taking new products to market, and can make or break customer loyalty. Testing speed impacts how fast the product can be rolled out to markets, with regular updates, while the quality of testing can determine the product’s success. So how can product testing be done better, faster, and in a more agile manner? A global CPG giant was looking to solve the same problem when it wanted to take its customer loyalty app to 18 countries. See how Infosys helped and the five key takeaways from the project.

E-commerce which till a few years back was of peripheral significance to the CPG industry is now one of the biggest drivers of change and innovation in the sector. The numbers representing growth are quite staggering with McKinsey1 believing that the online space will account for anywhere from 10 to 30 percent of total industry sales growth in the next five years. This equates to a market opportunity of USD 15 Billion to USD 50 Billion. Given how digital is impacting every part of the CPG value chain, companies need to be awake to the emerging trends as they can potentially have a make or break effect. This article discusses key trends that will define the CPG space in days to come.

'Innovatively growing a consumer base, especially non-users' can be a challenging task for a CPG organization, looking for growth strategies in a world of discerning loyalty and fragmented markets. WNS designed a personalized consumer analysis framework that enabled a CPG major to successfully target non-user target segments, and enabled a two-fold growth in consumer base and revenue from sales.

Why should you worry about capturing Millennials? Because they're shaping the way we all shop - today and tomorrow. Here's how everyday brands use digital to stand out among the competition for attention.

To learn more about 1010data CPG Ecommerce Download Now!

Geographical entry points are dwindling, and stores are closing faster than they are opening. The ability to make new markets with product innovation has been largely co-opted by new brands with specific, differentiated attributes. And, like every other business, CPGs are dealing with the demands of digitally adept consumers whose best customer experiences have become what they expect from every customer experience.

While historically consumer packaged goods (CPG) organizations have made significant investments in data collection and integration, much of the data stored in their IT infrastructures has not been analyzed or deployed to further the firms' business performance.  Those enterprises that learn to effectively harness the vast quantities of information generated by their IT systems - both within and outside the corporation - will enjoy a substantial competitive advantage.

Learn how CPG and Wholesale Distributors are becoming more efficient, more innovative, more agile, and more competitive.

In HR, working purely on instinct is dangerous. HR Professionals are highly skilled, and their experienced opinion is extremely valuable when it comes to selecting candidates, assessing performance, and all the other important aspects of this function. But can you rely on their instinct alone? This was the big question that our client, a large CPG company was facing. When we realized this was the problem, the solution was obvious. Not necessarily easy, but obvious. There was plenty of data, but it wasn't being used to improve HR decision making. We designed an analytics solution that would improve HR Decision making. We designed an analytics solution that would improve the efficiency of data gathering, to make the HR function more effective. We then proposed an additional layer, which would use artificial intelligence (AI) to improve HR Decision-making further.

Testing is often a major pain point for enterprises when taking new products to market, and can make or break customer loyalty. Testing speed impacts how fast the product can be rolled out to markets, with regular updates, while the quality of testing can determine the product’s success. So how can product testing be done better, faster, and in a more agile manner? A global CPG giant was looking to solve the same problem when it wanted to take its customer loyalty app to 18 countries. See how Infosys helped and the five key takeaways from the project.

“Today’s shoppers expect more than a transactional relationship with retailers; they want a seamless and personalized journey that reflects the context of how they shop across devices and channels. The key to success lies in connecting in-store software with online systems so retailers can provide an uninterrupted experience wherever customers shop.” - Ross Mason, Founder of MuleSoft Driving digital transformation in retail requires connectivity across an ever-increasing number of applications, data and devices. Because of this, connectivity has emerged as a bottleneck that slows the development of new applications and the adoption of new technologies to meet customer demands. In response, leading retail and CPG companies have adopted API-led connectivity, which eliminates this connectivity bottleneck and enables a 2-5x faster IT project delivery across the value chain. Download this eBook to learn: How leading retailers like Buffalo Wild Wings, TAL Apparel and PetSmart are leverag

“Today’s shoppers expect more than a transactional relationship with retailers; they want a seamless and personalized journey that reflects the context of how they shop across devices and channels. The key to success lies in connecting in-store software with online systems so retailers can provide an uninterrupted experience wherever customers shop.” - Ross Mason, Founder of MuleSoft Driving digital transformation in retail requires connectivity across an ever-increasing number of applications, data and devices. Because of this, connectivity has emerged as a bottleneck that slows the development of new applications and the adoption of new technologies to meet customer demands. In response, leading retail and CPG companies have adopted API-led connectivity, which eliminates this connectivity bottleneck and enables a 2-5x faster IT project delivery across the value chain. Download this eBook to learn: How leading retailers like Buffalo Wild Wings, TAL Apparel and PetSmart are leverag

Find out how Crowdcast Collective Intelligence Platform helps companies align decision-making and understand and reduce risks associated with developing and launching new products and on-going operations.

The Aberdeen Group reviews SAP's partnership with Crowdcast and how Crowdcast's Collective Intelligence Platform is used to monitor key risk indicators, helping enterprises course correct as events arise that may impact success.

Going mobile can be challenging. "Beyond Check-ins, Mobile Strategies for the Future of Retail" will give insight on how marketers can capture consumers' attention and loyalty using mobile engagement. Over 40% of shoppers carry a smartphone in retail environments, which offers brands the opportunity to interact with customers beyond their brick and mortar stores. Find out how brands, CPGs and retailers can add real value to their customers' retail shopping experience.

Organizations in the consumer packaged goods (CPG) industry are discovering that high product volume sales come at the expense of extreme data complexity.  Meanwhile, these companies struggle to maintain open lines of communication with their retail customers and distributors in order to manage the upstream flow of product.

On any given day, you can ask every passenger on any given airliner what fare they’ve paid, and you’re likely to get as many different answers as the number of passengers willing (and able) to tell you. This plethora of fares is a product of complex revenue management systems evolved by airlines to optimize seat revenues. But is the current system of management the revenue endgame? Or is there an opportunity to look beyond traditional accept-or-reject decisions to build a more customer-centric revenue management system — one that builds on new customer insights to drive management decisions and uncover new sources of revenue?

Social media allows consumers to be empowered in a brand new way, forcing organizations to change the way they traditionally do business. With unprecedented access to unstructured and structured data, companies have more information about the customer’s entire lifecycle than ever before.

The way companies listen and react to customers through social channels is crucial for businesses today. Social data is raw, real, uniquely insightful and the most authentic representative that marketers have seen in many years. Companies have the opportunity to take rich data and truly learn, understand and engage customers better than they ever have before. Hear how companies like General Motors are using Social Command Centers to improve their customer experience interactions and drive product innovations.

The CPG manufacturing industry is large and thriving; however, margins are slim and competition is furious. There are hundreds of product categories, and to compete, firms must constantly innovate. How can the small-to-medium CPG manufacturer survive in the face of the same external pressures and fewer resources?

In this report, top CPG brands share tips for enhancing cross-channel marketing, building brand loyalty, and measuring social ROI.

Consumer use multiple touchpoints to engage with your brand before they buy. Leading CPG brands share how to be a part of the conversation.

Take a look at the Smarter Commerce approach to trade promotion optimization for CPG manufacturers

Informational Retailing - transformation of shoppers taking control of the way that they research, select and buy products by using a diverse array of sources to gather product information when and where they want it.

Learn the 5 ways a CPG can greatly benefit from customer-brand loyalty and see what areas your organization could use improvement in.