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creating effective content

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Published By: CloudTask     Published Date: May 11, 2018
Creating new content takes an incredible amount of time and resources for your internal teams. Maybe youíre even paying an agency a good percentage of your budget to do it for you. Whilst content, from blogs to eBooks, and videos to white papers, does have a lot of value, that value comes at a cost. This isnít the only issue with generating new leads through content. The effectiveness of sharing content via email is declining, itís harder than ever to connect on the phone, people are apprehensive about immediately giving out their contact details, and social media has become more about likes and less about real results. In short, creating content to generate leads can be challenging, time consuming and expensive. But, what if you didnít have to spend time and money creating content in the first place? What if you could generate qualified B2B sales leads without it?
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CloudTask
Published By: Vocus     Published Date: Mar 13, 2013
Content marketing attracts customers, builds trust and makes you visible - and the cost starts at zero.
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vocus, content marketing, creating effective content, joe chernov, scott stratten, ann handley, adam singer, social media
    
Vocus
Published By: Scripted     Published Date: Apr 10, 2015
This ebook will alleviate the challenges of creating effective and quality content in today's new SEO landscape. We'll touch on the history of the Google algorithm updates, discuss Panda 4.0 and 4.1, and break down the state of content marketing and the emergent best practices.
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google seo, algorithm changes, algorithm ecosystem, content management, marketing, best practices, content marketing
    
Scripted
Published By: Cornerstone OnDemand     Published Date: Oct 02, 2018
"Retaining a high-performing workforce requires closing the skills gap and developing each employee, from hire to retire. Realise the benefits of better performance and higher productivity with these 5 strategies for creating an effective learning strategy: ē Connect Employee Development with Learning ē Align Learning with Business Goals ē Deliver Learning with Expert Content ē Train to your Audience ē Track Completion & Certifications Download the brief now to learn more about these 5 strategies and the results you could achieve by implementing these strategies today!"
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Cornerstone OnDemand
Published By: Oracle     Published Date: Sep 05, 2014
As a business with a content marketing strategy, itís crucial to understand your target audience and the types of content they want to consume. Whether youíve been creating content for years or are just getting started, itís important to take a step back and think about where your content will be most effective, and how that plays a role in your brand development or sales pipeline. Download the B2B Personas Guide from Oracle to help determine the right audience for your content.
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personas, content, marketing, strategy, business, sales, pipeline, brand development, audience, sales, guide, search marketing, email marketing
    
Oracle
Published By: Oracle     Published Date: Sep 30, 2014
As a business with a content marketing strategy, itís crucial to understand your target audience and the types of content they want to consume. Whether youíve been creating content for years or are just getting started, itís important to take a step back and think about where your content will be most effective, and how that plays a role in your brand development or sales pipeline. Download the B2B Personas Guide from Oracle to help determine the right audience for your content.
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personas, b2b, content, marketing, strategy
    
Oracle
Published By: Bluewater Learning     Published Date: Aug 29, 2018
The focus on employee engagement as a driver of better business results has gotten so much traction itís spawned an entire category of solutions within the HCM universe. But if youíre a SumTotal client, you already own a tool that has incredible ó but often-overlooked ó potential for creating an environment in which engagement can not only flourish, but actually be sustained. Itís all about having content that strategically positions your company, is easy to find, and truly engages your employees to seek opportunities to make a difference and to grow professionally. To really shape your SumTotal LMS into the effective piece of technology you know it can be ó to see it achieve the results you and your leadership team expect it to deliver ó you need to be a content architect and have a great content strategy. Now you can learn the process Bluewater has developed through years of experience helping clients worldwide maximize their SumTotal LMS to drive higher engagement and better business results: ē Mapping out a plan for engagement success ē Understanding the negative effects when you donít have a content strategy that makes strategic sense for your organization ó on employees, leaders, LMS owners, and learning practitioners ē Architecting content for engagement today ó and for the road ahead ē Building the framework for a rich content ecosystem where learners feel at home ē Focusing on people, processes, and technology: an approach to content strategy that supports a culture of engagement Itís all about being ridiculously happy with your SumTotal LMS.
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Bluewater Learning
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