Digital transformation has become a popular theme across enterprises. However, companies are confronted with several challenges. In a survey done recently, two-thirds of IT investments by Japanese companies were about "running-the-business", and a very small sum was focussed on business innovation and growth.
What are the processes that an organization should create to promote digital transformation? What are the challenges?
Read this article from Nikkei XTech that analyses the IT enterprise in Japan and challenges that it faces today.
Published By: Silverpop
Published Date: Sep 19, 2011
With the growth of email marketing flooding inboxes, the pressure has never been greater to deliver highly compelling and creative communications programs. With more companies sending out more emails, you've got to do more to position your program above the competitive fray.
Published By: Genesys
Published Date: Jun 19, 2019
Today’s customers want fast, hassle-free, personalized interactions across channels. Global brands like PayPal, Heineken and Vodafone have embraced technology to deliver truly connected, omnichannel customer experiences. By migrating to a best-in-class customer experience platform, they’ve been able to:
Meet critical business timelines with a cloud-based transition
Address industry-specific regulatory requirements
Reduce maintenance and operational costs
Accelerate time-to-value and ROI
Improve Net Promoter Score, customer satisfaction, call resolution
Learn the four steps to plan and execute a successful, seamless migration and customer experience transformation.
Published By: Polycom
Published Date: Jan 06, 2015
This document will outline five easy steps to create awareness, increase utilization and expedite adoption of video collaboration across your organization. You’ve recently added video to your communications environment. Now the real challenge begins –getting your company to actually use the solution. What is the best way to launch and promote video collaboration internally? Which departments or groups should you be targeting? What are the keys to maximizing usage levels? What are the major concerns surrounding video, and how do you overcome them?
The need to develop a solid cross-channel marketing strategy encompassing email, mobile and social has become a priority for online marketers. This report details how retail locations are promoting online channels. A store scorecard was developed to record the various ways online channels were promoted in-store.
Even though you may not be familiar with the term “social media”, chances are you’ve heard about it or maybe even are using it to communicate in your personal life. But is social media successfully making the crossover from personal pastime to business tool? This blue paper outlines the different types of tools in the social media toolkit and proposes ways they can be used to promote your brand, communicate with your customers and help grow your business.
Most organizations appreciate the potential benefits that customer can reap but many face difficulties effectively turning information into actionable insights. Read this white paper to learn how an effective customer analytics strategy can help drive top-line growth, avoid unnecessary costs and increase customer satisfaction. Understand where your organization is in its pursuit to gain deeper customer insights with four stages of organizational capabilities and associated customer analytics strategies: gain insight from the information explosion; share information internally and across value chain; move from reaction to prediction; and adapt business models that enable faster creation of value.