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cross sell

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Published By: Adobe     Published Date: Jun 22, 2017
Download our new guide, Your Most Crucial Conversation, to learn how you can use personalized, real-time offers to give your customers what they need, right when they need it—so you can earn their trust and keep them coming back for more. Read the guide to discover how to: • Break down internal silos and speak consistently to customers • Deliver contextually relevant experiences for upsell, cross-sell, loyalty and retention • Make the transition to real-time personalization
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personalization, retention, conversation, cross-sell, customer loyalty
    
Adobe
Published By: HP Data Center     Published Date: Apr 08, 2009
Unified Communications (UC) aims to unite securely and seamlessly all the different business communications channels that exist in a company. That includes voice, video, data, IM, mobility and the Web etc. This report examines in detail the key industry drivers and benefits that are inspiring large scale enterprises to adopt a Unified Communications strategy.
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business communications, voice, video, data, mobility, industry drivers, unified communications strategy, just in time, jit, cross-functional, hp data center, cisco, crm, workflow, workforce management, total cost of ownership, tco, voice response (ivr), automatic call distributor (acd), disaster recovery
    
HP Data Center
Published By: Thismoment     Published Date: Oct 08, 2014
So, you’re thinking about incorporating user-generated content (UGC) into your ecommerce strategy? More than just a novelty, UGC has become a very real and material way for retailers to build brand affinity and make the cash register ring. If you add all your fans and followers across Facebook and Twitter, and if you are like most retailers, you’ve already got a huge fan base that is ready, willing and able to start the selling for you. So, what are you waiting for? Here are our 6 tips for driving more sales with UGC.
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user-generated content, e-commerce stratagies, ugc, brand affinity, e-commerce, sales
    
Thismoment
Published By: ChannelAdvisor     Published Date: Jan 22, 2019
In this eBook, we’ll walk you through proven practices for supercharging your success across mission-critical marketing, selling and fulfilling activities.
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ecommerce, retail, marketplace, amazon, advertising
    
ChannelAdvisor
Published By: ChannelAdvisor     Published Date: Apr 26, 2019
Are you in search of a way to connect with more consumers and get ahead of your e-commerce competitors? Look no further than Google Shopping Actions. Google’s transactions platform is unlike anything else available to brands and retailers today, and offers tremendous potential across marketing, selling and fulfilling.
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ChannelAdvisor
Published By: Infosys     Published Date: May 22, 2018
When the opportunity emerged for one bank to acquire the other, the deal went through as quickly as regulations and compliance requirements would allow. As a result, no integration plans were in place at the time of acquisition. For a long time, the two companies continued to operate separately, albeit under a single name. This was particularly true of the mobile banking experience where two entirely different apps were in use. Since the two companies delivered complementary services, there was an opportunity to cross-sell to customers who might require the services of both; but only if they could deliver a seamless experience. We were invited to tackle the challenge of creating an integrated banking app experience across both companies.
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banking, finance, app, technology
    
Infosys
Published By: FICO EMEA     Published Date: May 31, 2019
The telecommunications market is highly saturated. In most of the developed world, nearly everyone who wants a mobile phone has one. There are opportunities for carriers to increase service usage or upsell customers on higher-value devices or services, but each new account generally comes at a competitor’s expense—so customer retention is crucial. Telecom service providers need to reduce losses, prevent churn and maximise revenue on their offerings. FICO’s Best Next Action™ technology can be an important tool to achieve all of these objectives, either by presenting new offer terms or cross-selling other products and accessories to enhance the customer’s telecommunications experience—the handset upgrade, better financing terms, insurance on the handset or a subscription service for content. o Prevent account churn o Optimise service utilisation o Segment accounts o Tailor the contact method to the account
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telecommunications, advanced analytics, telco, customer retention
    
FICO EMEA
Published By: Aberdeen Group     Published Date: Oct 19, 2011
A true 360 degree view of the customer is a win-win situation for all parties involved: buyers benefit from better service and efficiency, and sellers derive improved loyalty and, inevitably, more repeat business from established customers. This report will explore how Best-in-Class companies take a holistic approach to providing a complete, accurate and integrated view of customers to improve satisfaction and retention without losing sight of customer profitability. As a result of these strategies, companies with more accurate and timely information about their prospect or customer can more efficiently respond to communications, ensure customer satisfaction with better service, and drive toward a larger lifetime value of each account, customer or client.
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aberdeen, technology, customer, up-sell, best in class companies, communications, customer satisfaction
    
Aberdeen Group
Published By: Marketo     Published Date: Feb 11, 2019
Beyond the time-saving and efficiency benefits, marketing automation enables business processes that are essential to any modern marketing department. For B2B companies, this includes lead nurturing, lead scoring, and lead lifecycle management. For B2C companies, it includes cross-sell, up-sell, and customer loyalty. And for all companies, it includes marketing ROI analytics. Nurture relationships with leads that aren't ready to buy. On average, only 20% of leads are sales-ready when they first come in. This means you need a disciplined process – known as lead nurturing – to develop qualified leads until they are sales-ready. Done well, nurturing can result in 50% more sales leads at 33% lower cost per lead. Retain and extend customer relationships. The marketer's job is far from finished once someone becomes a customer. For most industries, the real value comes from retaining and deepening the customer relationship over time. This includes selling more of the same product to the cus
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Marketo
Published By: Marketo     Published Date: May 18, 2017
While ABM is not a new way to strategically market to target accounts, now it is a scalable, achievable strategy that organizations of all sizes can implement to focus on whole lifecycle marketing for key accounts. Marketing, selling to, and supporting your customers at an account-level is not only critical to your success, it’s what your customers expect. Competitive organizations that are focused on engaging their customers across the entire lifecycle, and throughout their buyer journey, need to sell at an account level, understand the influence of the different contacts and speak directly to them. The ABM we practice today is entirely different than the manual processes of days past. Implementing an ABM strategy no longer means an astronomical investment but it does mean increased revenue, focus, and partnership within your organization.
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organization management, target accounts, engaging content, channel optimization, analytics, technology management, abm strategy, communication management
    
Marketo
Published By: Pluris     Published Date: May 05, 2015
Download this case study today and discover how to create a more predictable sales process. Learn how to improve the quality and consistency of Customer Service Reps (CSRs) performance, increasing cross-sell and up-sell performance to existing customers via inbound service calls.
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pluris, case study, media, order conversion, optimization, csr, analytics, emerging marketing, social media, crm & customer care, retail
    
Pluris
Published By: ServiceSource     Published Date: Sep 15, 2015
Companies that take a more sophisticated approach to customer success, revenue retention and revenue growth after the initial sale earn 46 percent more revenue compared to their less sophisticated peers, according to a global study conducted in 2015 across software, hardware, SaaS and life sciences companies. The study highlights the urgent need for companies to consider the full range of customer success and revenue growth activities after the initial sale—collectively called the “revenue lifecycle”—which includes onboarding, adoption, upselling/cross-selling, retention and renewal. The study shows that a company that improves people, processes, technology, data and KPIs in the revenue lifecycle can expect to improve renewal rates by more than 31 points.
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ServiceSource
Published By: MuleSoft     Published Date: Oct 13, 2015
The retail world is being transformed by e-commerce, mobile devices, and more competition than ever before. Retailers are using numerous customer-facing and back-office mobile apps, SaaS applications, and legacy systems — all of which are generating more data than ever before about their customers, providing valuable intelligence to create greater customer lifetime value, brand loyalty, and cross-selling across brands and products. Learn how harnessing that data can help retailers cut costs, retain their customers and generate more revenue.
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retail success, cut costs, customer retention, revenue growth
    
MuleSoft
Published By: Oracle Service Cloud     Published Date: Mar 23, 2016
For the most part, even companies using sophisticated technology to provide consistent access and answers across channels still view customer service through a traditional lens of serving the needs of the customer—despite its usefulness in marketing, building brand equity, up- and cross-selling and driving loyalty, as well as capturing the voice of the customer for product and service improvement and new product and service ideas. Even when serving customers is seen as a strategic goal for the entire organization, few companies seem to be leveraging customer service as a true organizational
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oracle, service cloud, customer service, customer engagement
    
Oracle Service Cloud
Published By: Interactive Intelligence     Published Date: Feb 14, 2012
Read how to improve cross-selling and up-selling, claims efficiency and market opportunities from insurance and IT industry authority, Mark Breading, SMA partner at SMA Strategy Meets Action.
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Interactive Intelligence
Published By: Balihoo     Published Date: May 28, 2010
One of the major challenges facing manufacturers' marketing teams in their efforts to make reseller co-op marketing more effective is at the very heart of what defines the century-old co-op marketing concept -- the coordination and execution of programs and financial transactions across two separate organizations. Today, when the manufacturer is working with hundreds if not thousands of different resellers, the scale and breadth of the effort can be overwhelming. However breakthroughs are not only possible today,but quite achievable by applying specialized and fully integrated technology solutions, bringing co-op marketing management into the modern age.
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co-op marketing, co-op advertising, reseller marketing
    
Balihoo
Published By: IBM     Published Date: Feb 02, 2009
A comprehensive solution for leveraging data in today's retail environment. From customer data to product placement statistics, retail organizations are constantly juggling information. As the sheer amount of data continues to grow, it becomes increasingly difficult to manage. Not only does data come in many different forms—such as reports, memos and e-mails—but often it’s scattered across multiple repositories.
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ibm, ibm balanced warehouses, ibm master data management server, ibm omnifind, ibm industry data models, dynamic warehousing, retail buyer’s guide, leveraging data, customer data, product placement statistics, data management, scalable system, customer relationships, cross-sell, up-sell opportunities, db2 warehouse, oltp-based transactional data server, information management software
    
IBM
Published By: IBM     Published Date: Aug 01, 2012
Discover how using predictive analytics can help your company convert prospects and cross-sell to existing customers. The campaign optimization capabilities provided with predictive analytics offer an unprecedented level of targeting and coordination across all channels - quickly resulting in decreased costs and increased revenue.
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ibm, marketing, technology, campaign profitability, predictive analytics, analytics, roi, crm, customer, business, white paper
    
IBM
Published By: Adobe     Published Date: Sep 28, 2016
Download our new guide, Your Most Crucial Conversation, to learn how you can use personalized, real-time offers to give your customers what they need, right when they need it—so you can earn their trust and keep them coming back for more. Read the guide to discover how to: - Break down internal silos and speak consistently to customers - Deliver contextually relevant experiences for upsell, cross-sell, loyalty and retention - Make the transition to real-time personalization?
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adobe, marketing, marketers, customers, customer engagement, customer loyalty, customer retention, crm & customer care, marketing research, traditional marketing
    
Adobe
Published By: IBM ILOG.     Published Date: Jul 14, 2009
Increase success at point-of-contact with more frequent and focused cross-sell and upsell improve customer and partner satisfaction with better service and support. Increase revenue, profitability and wallet-share through greater acceptance. Improve auditability with consolidation of siloed and divisional approaches. Learn more today!
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ibm, ilog brms, objective, organization, automate, experience, interaction, companys best sales customer service, purchasing, customers, solution, application, support, profitablity
    
IBM ILOG.
Published By: IBM ILOG.     Published Date: Jul 14, 2009
This white paper discusses one of the most effective ways to extend CRM functionality to competitively enhance your customers' experiences. By using business rules as a non-disruptive extension to your existing CRM system, you will facilitate highly personalized, flexible and consistent interactions in real time at the point of contact. Learn more today!
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ibm, crm, functionality, customer, efficiency, system, flexible, atm, website, automated, organization, optimization, brms, knowledge, competitor
    
IBM ILOG.
Published By: AdAgility     Published Date: Feb 08, 2016
The once spammy marketing tactic known as cross-selling has been revitalized and is now smarter, slicker and most user-pleasing than ever before. Use cross-sells to increase revenue and boost customer engagement, ultimately leading to higher customer lifetime value.
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b2b, retail, online marketing, marketing software, affiliate marketing, monetization, native advertising, lead generation, b2b marketing, marketing technology, search marketing, email marketing, emerging marketing, advertising agencies, internet marketing, crm & customer care, e-commerce, traditional marketing, sales
    
AdAgility
Published By: Mintigo     Published Date: Sep 05, 2018
Artificial intelligence (AI) enables marketers using a predictive marketing platform to address many strategic questions. Whether you’re new to AI for Marketing or more seasoned with the use of AI, this ebook is a great resource for you. In this ebook, you’ll learn how to: • Optimize your marketing spending • Increase conversion rate across the funnel • Optimize customer engagement • Cross-sell and upsell throughout your customer base • Segment leads and grow customer value • Grow your market and find new prospects Fill out the form to get your free copy!
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Mintigo
Published By: IBM     Published Date: Sep 08, 2015
Please join us for an in-depth discussion of the latest data and analytics capabilities that banks are using today to uncover new customer insight - at the individual level - to improve offers and cross sell, optimize campaigns and deliver profitable revenue. The discussion will explore how leading banks are employing predictive analysis on customer data not often analyzed - like individual transactions, interactions, behavior and social media. See how banks can move beyond traditional segmentation and enable marketing to the "Segment of One."
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banking, finance, customer engagement, analytics, insights, segmentation, personal finance, investing, small business
    
IBM
Published By: Pluris     Published Date: May 05, 2015
Download this case study today and discover how to create a more predictable sales process. Learn how to improve the quality and consistency of Customer Service Reps (CSRs) performance, increasing cross-sell and up-sell performance to existing customers via inbound service calls.
Tags : 
social media
    
Pluris
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