customer insight

"We are in an age of unprecedented opportunity, where ubiquitous data and new technologies are shaping the world and dramatically changing the way consumers interact with businesses like yours. The rise of fintech companies is driving competition, e-commerce has raised the bar for digital experiences, fraud is at an all-time high, and there is pressure to grow your business. You need to meet these challenges head on and do it in a way that can scale with the increasing volume — and value — of customers. All while meeting and exceeding customer expectations. We believe rapid, sustainable growth can be fuelled by acquiring the right customers and delivering customer experiences that align with their expectations. To succeed you need a comprehensive, unified view into your customers and their needs. As a business leader, how do you achieve these objectives? What can you do to attract and acquire new customers? What tools do you need to quickly act on insights and to make consistent, relev

Data centers are evolving. They are much more than the data storage facilities of the past—they are gateways to emerging markets and platforms from which businesses can expand their reach through greater connectivity. These evolutions require the deployment of secured IT platforms capable of supporting and treating a huge amount of data generated in real time. Learn how Interxion partnered with Schneider Electric to meet the needs of its customers and stay relevant in the rapidly evolving colocation market.

Discover the unique experiences you could offer your customers using RFID technology Find out how to get deeper insights into your products and optimize your supply chain See how companies like Adidas are already using RFID to get ahead of their competitors

If people always knew what they wanted and asked for it, your job would be easy—and boring, which really isn’t your style. But people—and customers—are complicated, and that’s a good thing. It means that every quirk, habit, bias, behavior, curiosity, experience, and demographic detail is a chance to optimize and catapult your customer experience to new heights. But first, you have to go beyond all the details you know about your customers to discover what they mean for your business. These “customer insights” make all the difference. And this guide is a crash-course in how to catch them, decode them, and put them to work.

AA Ireland specializes in home, motor, and travel insurance and provides emergency rescue for people in their homes and on the road, attending to over 140,000 car break downs every year, 80% of which are fixed on-the-spot. “In each of the last five years, the industry lost a quarter billion in motor insurance," says Colm Carey, chief analytics officer. "So, there's a huge push for new data, models, ways to segment and pick profitable customer types—and get a lot more sophisticated. Our goal is to optimize pricing, understand the types of customers we're bringing, and the types we're trying to attract. We would like to tie that across the business. Marketing will run a campaign, trying to attract a lot of customers, but maybe they're not the right type. "We wanted to step away from industry standard software and go with something that was powerful and future-proof. In 2016, we had an opportunity to analyze all software. We chose the TIBCO® System of Insight with TIBCO BusinessWorks™ i

To succeed in this new era of customer service, companies must figure out how to personalize the way they connect with customers. Find out why personalizing your support strategy is crucial for your business — and how to do it.

In this hands-on guide, our AWS Amazing Minds share advice on how to navigate and optimise your cloud journey on AWS, tackling the 9 most common questions around upskilling on AWS, automation, DevSecOps, customised cloud and more. Our customers were the catalyst for creating the Amazing Minds series. Independent research combined with insights from our day-to-day business interactions, told us unequivocally that they wanted to be part of the journey. We also know that a secure and high-performing cloud journey is at its best when it’s a shared experience. Download the guide to see how you can achieve how performance outcomes on AWS and save time and money whilst doing so.

Companies across the world are innovating with artificial intelligence (AI) to improve customer experience and forge deeper relationships with customers. Through surveys and interviews with 599 executives, from large and mid-sized companies across the globe, this MIT report reveals that most customer-centric firms have already deployed AI extensively in their customer-facing operations and customer experience management processes. Get the global report and regional spotlights on North America, Latin America, Europe and Asia to access complete results. Key insights include: • Nearly 90% of respondents report measurable improvements in the speed of complaint resolution; 80% note enhanced call volume processing using AI • 80% of respondents report measurable improvements in customer satisfaction, service delivery and contact center performance • In North America, 60% of the respondents believe they will deliver a 10% or more increase in customer lifetime value in the next year • Europe

Artificial intelligence (AI), the internet of things (IoT), and security technologies are set to disrupt every industry in the next decade. To get there, leading organizations like McDonald’s, Uber Eats, and HSBC have built adaptable digital platforms via APIs. In the ebook, MuleSoft founder Ross Mason shares his point of view on how to build a thoughtful API strategy that will help your organization take full advantage of emerging technologies like AI, chatbots, and IoT without compromising on security. Download this ebook to learn: How to unlock AI customer insights with an API strategy. How to make APIs the bedrock of IoT development. Why zero trust is key to API security in the new API economy.

Why data-driven businesses stand out from the crowd. Why Should the Target Audience Care? Enterprises need to become more data-driven by using more mature analytics tools to stand out from the crowd Supporting Concepts Smart, effective customer analytics tools helps organizations reap the rewards of increased customer satisfaction and brand loyalty. Neglecting advances in customer analytics technology could seriously impact a company's ability to compete in the future marketplace. Where do your customers and prospects sit on the customer analyticsmaturity scale? Are they leaders or are they laggards? Read "Customer Analytics: The 20 Attributes that Lead to Business Success" for insights into: • the key drivers needed within an organisation that help grow customer analytics maturity • why companies using paid analytics solutions experience more tangible benefits than those using free analytics • how to distinguish customer analytics leaders from laggards

An excellent CMS solution provides your business with the flexibility to grow into a broad experience delivery platform. It should enable your business to scale and add new capabilities as it grows, and easily integrate with other marketing technologies. Why should the target audience care? Customer expectations have increased. They now expect their in-store experiences to be continuous and consistent extensions of the online journey. And the online journey provides fast, dynamic, and interactive experiences. If your business is not well informed on what is needed from a content management solution, it may come up short on customer experience. A successful and growing business will choose a solution that helps them future-proof for emerging channels and effectively manage mature ones. Supporting Concepts: Navigate your business through the noise. Apply these questions and insights to your selection process and avoid the pitfalls of costly and rigid content management systems.

Companies must learn to differentiate themselves to stay ahead. Improved experiences can help you not just sustain but accelerate past the competition. Find out how your business can outperform the competition in The Path of Experience-Driven Commerce. Read the guide to learn how to: - Understand you audience and increase engagement. - Own the omnichannel experience. - Enable business and customer insights.

You cannot accurately predict what your customer will want next. Artificial intelligence can. WHY SHOULD THE TARGET AUDIENCE CARE? By 2020, businesses that use AI and related technologies like machine learning and deep learning to uncover new insights will take $1.2 trillion each year from competitors that don't. (Source: Forrester.) SUPPORTING CONCEPTS: At any moment, anywhere in the world, on any kind of device, a prospect or customer is raising her hand and saying, "I'm your best opportunity. Don't ignore me." She's telling you that by every action she's taken and every interaction you've had up to that point. You can consider each bit of data you've collected across her journey a meaningful expression of intent. And with that, you will know how to give her an experience that's above her expectations and beyond her imagination. You need many different technologies in your marketing stack to manage personalization, but AI makes them all work together seamlessly. You can: –

Read the report today! Want to make sure you're investing in the right ABM technology? Research in Action released the Top 20 Global Vendors for ABM in 2019 using their proprietary Vendor Selection Matrix™, and Engagio was the #1 Global winner! Read the report to learn why Engagio placed #1 based on 1,500 customer interviews and Research in Action's independent analysis of each vendor. Read the report to discover: The top 20 global ABM providers and how they measure up How to select the right technology for your ABM needs 5 insights and predictions for ABM by Research in Action

Across all industries, marketing increasingly plays a critical role in company growth. It is the marketer’s responsibility to help their organization retain, nurture, and increase their customer base—not an easy task. Having the right technology and skill set is essential to provide measurable ROI and deliver on the bottom line. Everything starts with the customer, and the tech needed to assist them on their buyer journey. By harnessing a well-considered MarTech stack, marketers can bring order to the overwhelming volumes of data they collect from online and offline interactions with prospective and existing customers. Better yet, this technology enables you to make those insights actionable, meaning you can make informed decisions. Download this ebook for eight practical steps your organization can take to put together a high-performance MarTech stack.

It always surprises me that as eCommerce marketers we give lip service to the importance of testing, buy many of us don't take the time to fine-tune our email programs. If you are able to identify a few elements through testing that resonate with your customers and then employ those insights in your ongoing program, the improvements may be sustainable over time.

What’s the best way for businesses to differentiate themselves today? By delivering a unique, real-time customer experience across all touch points—one that is based on a solid, connected business strategy driven by data and analytics insights. We believe brands that gain the ultimate analytical advantage—by unifying the analytics life cycle from data to discovery to deployment—will also gain the ultimate competitive advantage through brand preference.

Digital transformation (DX) is reaching a macroeconomic scale. DX business objectives are balanced between tactical and strategic objectives and range from improvement in operational efficiencies and customer satisfaction to increasing existing product revenue to improving profit margins to launching new digital revenue streams. Successful DX relies on utilizing data for services as well as converting data into actionable insights. This reliance on data is contributing to a new digital era. 3rd Platform (cloud, social, mobile, and Big Data) computing is the underpinning of DX worldwide. It enables collection of a vast breadth of data sets and delivers the agility and efficiency needed to accelerate DX

Digital transformation (DX) is reaching a macroeconomic scale. DX business objectives are balanced between tactical and strategic objectives and range from improvement in operational efficiencies and customer satisfaction to increasing existing product revenue to improving profit margins to launching new digital revenue streams. Successful DX relies on utilizing data for services as well as converting data into actionable insights. This reliance on data is contributing to a new digital era. 3rd Platform (cloud, social, mobile, and Big Data) computing is the underpinning of DX worldwide. It enables collection of a vast breadth of data sets and delivers the agility and efficiency needed to accelerate DX

Digital transformation (DX) is reaching a macroeconomic scale. DX business objectives are balanced between tactical and strategic objectives and range from improvement in operational efficiencies and customer satisfaction to increasing existing product revenue to improving profit margins to launching new digital revenue streams. Successful DX relies on utilizing data for services as well as converting data into actionable insights. This reliance on data is contributing to a new digital era. 3rd Platform (cloud, social, mobile, and Big Data) computing is the underpinning of DX worldwide. It enables collection of a vast breadth of data sets and delivers the agility and efficiency needed to accelerate DX

Digital transformation (DX) is reaching a macroeconomic scale. DX business objectives are balanced between tactical and strategic objectives and range from improvement in operational efficiencies and customer satisfaction to increasing existing product revenue to improving profit margins to launching new digital revenue streams. Successful DX relies on utilizing data for services as well as converting data into actionable insights. This reliance on data is contributing to a new digital era. 3rd Platform (cloud, social, mobile, and Big Data) computing is the underpinning of DX worldwide. It enables collection of a vast breadth of data sets and delivers the agility and efficiency needed to accelerate DX

Learn how ERP software addresses the real-world challenges companies face as they look to grow in today’s global economy. Take the virtual tour and see how your business can: • Reach new markets, expand product lines and grow your business with deep Industry and country specific functionality • Drive improved customer experience and accelerate the digital transformation of your business • Expand collaboration within your company and throughout your supply chain with social and commerce solutions • Respond quickly to changing demands with configurable real-time mobile capabilities Please view the virtual tour below for more information about Epicor ERP version 10. The tour will acquaint you with Epicor ERP and offer insight on how Epicor inspires growth for leading business around the globe.

Today, ERP is a cornerstone of many organisations’ tech infrastructure. Yet many of the solutions in play are legacy products, decades old and designed for an entirely different business landscape. With industry leaders expressing concern that out-of-date ERP solutions have now become an impediment to competitive business, IDC set out to uncover what exactly modern companies need from their ERP systems, and why SAP S/4Hana seems so well placed to deliver.

The Future of Customer Experience: Five Essential Trends is part of a series examining life and business in the 21st Century. SAP Center for Business Insight worked with more than a dozen industry experts to answer these and other questions, uncovering five trends that will determine the customer experience over the next decade. This report examines each of these trends and offers recommendations for how brands should respond now to prepare.

"Extracting value from data is central to the digital transformation required for businesses to succeed in the decades to come. Buried in data are insights that reveals what your customers need and how they want to receive it, how sales, manufacturing, distribution, and other aspects of business operations are functioning, what risks are arising to threaten the business, and more. That insight empowers your businesses to reach new customers, develop and deliver new products, to operate more efficiently and more effectively, and even to develop new business models. "