Published By: IBM APAC
Published Date: Jun 07, 2017
The analytics tools you’ve come to rely on probably haven’t kept pace with this rapid change, and may now be less effective. Systems may not be nimble enough to follow customer journeys across channels and time. Different platforms in different departments can’t talk to each other, so reporting is slowed. And it’s difficult to take proactive steps when your view of the total customer experience is a little blurry.
Download this white paper to find out more.
In June 2016, VMware interviewed 575 VMware inner circle customers and partners with the goal of collecting Windows 10 insights and IT perspectives from global enterprise, commercial, and SMBs. This flipbook reveals the five key trends that were discovered for Windows 10 adoption and migration. Unified endpoint management (UEM) with Windows 10 and VMware takes these trends into account and gives customers the ability to unify desktop and mobile management under one model.
Practical perspectives on leveraging data to grow sales, cut costs, up-sell more effectively and make better decisions. Marketers overwhelmingly agree they have access to more than enough data. The problem is finding actionable ways to utilize data that is collected across all customer interaction points to better engage with customer and increase lifetime customer value. This white paper explores the relevance of big data for marketers: what they need to know and the steps they should take today to embrace data and analytics to position their organizations for success today.
Securing your infrastructure, your customer interactions and protecting
your data are critical to preserving your reputation and your bottom
line. Many cyber attacks remain undetected for up to eight months1
and can cost an organization an average of 11 million USD.2
Today’s cyber actors are becoming more sophisticated, agile and capable
of getting past any network security. Organizations must evolve, replacing
traditional defensive security strategies with a proactive, intelligence-driven
offense to prevent and disrupt these threats.
IBM® i2® Enterprise Insight Analysis is a next generation intelligence
solution that enables organizations to incorporate cyber threat hunting
into their security strategy and turn their defense into a proactive
offense.It helps organizations uncover critical insights about their
threats and threat actors so they can mitigate and counter more threats
with a combination of multi-dimensional visualte analysis capabilities
Obtaining a first-mover competitive advantage or faster time-to-market requires a new wave in analytics. Dassault Systèmes remains a leading innovator in Product Lifecycle Management (PLM) and has invested heavily in analytical technologies to further drive business benefits for its customers in the related areas of planning, simulation, insight and optimization.
This white paper examines the challenges peculiar to PLM and why Dassault Systèmes’ EXALEAD offers the most appropriate solution. It also clearly positions EXALEAD PLM Analytics alongside related technologies like BI, data-warehousing and Big Data solutions.
Understand and implement PLM Analytics to access actionable information, support accurate decision-making, and drive performance.
Replacing your point of sale (POS) software can be daunting, yet most retailers recognize that innovation is important for delivering on evolving customer expectations. Selecting the right software is an investment of time and money that can pay off with increased customer loyalty, more productive employees, and simpler business management.
Epicor has been a part of successful retail businesses for years. All that industry experience has also given us insight into what not to do, like:
1. Not involving the head of the organization in the decision-making process
2. Skipping the planning phase because it “takes too much time”
3. Considering a technology partner that doesn’t truly understand your industry
4. Assuming you will do things exactly the same way you do things today
5. Selecting a vendor that lacks a long-term product vision
Read the white paper to learn more about how these mistakes can cause your organization to stumble—and how you can avoid them.
Most companies have a few people who are testers and optimizers by nature, interest, or experience. But what really moves the dial is when everyone in the company embraces a test-and-learn approach to improving the customer experience across all touchpoints.
Why is the test-and-learn approach so effective? When you test everything, your team values data over opinions. Everyone keeps learning — even from failures. The results? More visitors, more sales, happier customers, and a healthier bottom line.
To help you get there, this guide provides insights on:
What constitutes a culture of growth and optimization
Tips for building that culture in your own company
Lessons from marketing leaders who embrace the test-and-learn approach
It’s amazing how online and offline data remains disconnected. Sculptor and conservationist, Jason deCaires Taylor knows the benefits of connecting two different worlds. In our guide, The Art of Integration, you’ll see what marketers can learn from the symbiotic relationship of Taylor’s sculptures on the floor of Molinere Bay. Read the guide to learn how to piece together all your insights and interactions into a whole view of your customers, so you can create seamless experiences with them.
Published By: Marketo
Published Date: Aug 10, 2017
So why is a MarTech stack so critical
to success? At its base, a strategic
MarTech stack is how you can efficiently
and effectively stay connected to your
buyers. And that is critical when you
consider that businesses are competing
on customer experience. In fact, a
Harvard Business Review study, “Designing
a Marketing Organization for the Digital
Age,” described marketing technology
as essential to creating agile and
fluid structures and driving customer
engagement. Teams that use marketing
technology understand that by doing so,
they can gain better insights into the
unique relationships and connections
with their customers and prospects.
Adobe can help you seamlessly capture customer data, track offer performance and deepen customer relationships with more consistent and relevant offers across channels. See how our Adobe solutions work together to help you build your next best offer.
Beyond a customer’s digital profile is their real-world identity. Knowing this information and how it fits into the full customer journey is critical. Along with in-store purchase data, you can also gain insight into their brick-and-mortar buying habits, like the time of day they’re most likely to shop, the average time spent in a store, the frequency of their visits or the categories of products for which they shopped.
It’s such a diverse space, and today’s discerning shoppers rightly want a consistently great retail experience. This means a fully personalised and user-friendly service, across multiple devices and touchpoints. Nowadays, a run-of-the-mill digital experience just doesn’t cut it.
This digital trends report shows that this era of experience is definitely here, but it also highlights some key challenges for businesses making the change. For example, the respondents overwhelmingly claim that customer experience is their most exciting opportunity. Many of them are investing in content and design, looking to create those experiences that will feel personal, compelling and memorable.
"How do you make your brick-and-mortar stores as smart as your website – so when customers walk in the door, you recognize them and cater to their individual tastes? What’s the key to making in-store shopping as frictionless for your customer as online shopping? Read this research summary from the International Institute for Analytics to get started. You’ll learn how to use analytics to gain advanced insight from the Internet of Things: tracking chips, in-store infrared traffic monitors, interactive kiosks and customer mobile devices, to name a few. With analytics, you’ll identify who’s walking in your store, understand their behavior and preferences, and create engaging experiences for your connected customers at every turn.
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It always surprises me that as eCommerce marketers we give lip service to the importance of testing, buy many of us don't take the time to fine-tune our email programs. If you are able to identify a few elements through testing that resonate with your customers and then employ those insights in your ongoing program, the improvements may be sustainable over time.
When folks in AR hear the word automation, it doesn't necessarily bring to mind the most positive, reassuring thoughts. Change is never a seamless process but distinguishing fact from fiction can go a long way.
Every AR department has the same goals - reduce operating costs, collect payments faster and strengthen their relationships with customers - AR automation is simply a tool to help accomplish them.
Learn why AR automation shouldn't be scary and why it matters more than ever in this insightful white paper.
The Games industry is growing at break-neck speed, surpassing growth rates of the
Entertainment industry as a whole. Many Games industry players are joining the race to win-over
the coveted online games audience. Developing new games that not only draw in audiences,
but also keep them engaged is an on-going challenge. Recently we solicited feedback from
more than 150 Akamai global games customers to gain industry insights into the challenges and
opportunities their faced with each day. We would like to share their responses with you.
Leading companies and technology providers are rethinking the fundamental model of analytics, and the contours of a new paradigm are emerging. The new generation of analytics goes beyond Big Data (information that is too large and complex to manipulate without robust software), and the traditional narrow approach of analytics which was restricted to analysing customer and financial data collected from their interactions on social media. Today companies are embracing the social revolution, using real-time technologies to unlock deep insights about customers and others and enable better-informed decisions and richer collaboration in real-time.
Published By: Freshdesk
Published Date: Aug 15, 2016
Every helpdesk agent at every customer support team, anywhere in the world, dreams about Inbox Zero. However as most businesses grows from just a handful of support queries to hundreds of customers chocking the support hotline, they make the mistake of going on a hiring binge to reach that elusive promised land.
The only problem? Hiring more support staff may not be the best way to scale up your customer support. This whitepaper talks about how you can scale your customer support without blindly scaling the team, with tips, ideas and insights like:
- How to puncture the customer support hot-air balloon
- Proactively identifying red flags and overloads
- Top 4 things to know before you hire
- Monitoring, understanding and reporting support trends
- Tips to streamline your support process
Published By: Commvault
Published Date: Jul 06, 2016
Email is the backbone of today’s corporate business processes. It lives as the primary communication vehicle internally between employees and externally with customers, vendors, partners and investors. It is arguably today’s most pervasive and critical business application within which is stored the most valuable business content. To protect this vital information while working to eliminate risk, lower management costs and improve business insight, companies require a comprehensive email archiving solution. This solution should not only work to effectively retain email information in a searchable repository, the best email archiving solutions also provide a smarter approach to collecting, retaining and accessing data so that it can deliver true business value.
Businesses in virtually every industry are using location data to better understand their customers and users. By knowing how people move through and interact with a venue, businesses can gain valuable insights to optimize their locations and engage customers at the point of decision. However, contextual customer information is only as valuable as its accuracy. And when it comes to capitalizing on location data, a meter is worth more than a kilometer.
Published By: Dialpad
Published Date: Apr 19, 2016
Today, everything about the way we work has changed. Your employees, customers, and extended ecosystem have greater expectations than ever before, and the voice and unified communication solution you select is one of the most important decisions you can make toward a collaborative, connected, and productive workforce.
This list gives you some of the most important questions to include in an RFP this year, as well as key insights about how these will play out for your business.
The customer experience is critical in today’s fast-paced, demanding world. With so many options at the buyer’s fingertips and the rise of social sharing media, one bad customer experience can haunt an organization. According to” The Forrester Wave™: Dynamic Case Management, Q1 2016” report, in order to improve customer experience, firms must tackle the incident process through smart handling of exceptions, applying analytics for context, and offering real-time and mobile interaction. Here is where dynamic case management (DCM) can be a competitive advantage and Forrester identified 14 of the most significant vendors across 21 criteria in this space with Pegasystems among vendors who lead the pack.
Download this Forrester Wave report to see the full 21-criteria evaluation of the dynamic case
management (DCM) market and gain insight into the 14 most significant software vendors in order to help enterprise architecture (EA) professi
Customer insights professionals face the challenging task of delivering contextually relevant experiences across the customer life cycle. They need to work with their business technology counterparts to integrate enterprise marketing technologies that manage customer data, provide real-time analytics and insights, and automate cross-channel interactions. Here is where Real-Time Interaction Management (RTIM) is critical, according to The Forrester Wave™: Real-Time Interaction Management, Q3 2015 report, which identified the 11 most significant technology providers in this space across 35 criteria. Forrester defines RTIM as “Enterprise marketing technology that delivers contextually relevant experiences, value, and utility at the appropriate moment in the customer life cycle via preferred customer touchpoints,” and identifies Pegasystems as one a leader in this very diversified pack.
Download this Forrester Wave report to
