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customer persona

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Published By: Cisco EMEA     Published Date: Mar 26, 2019
Most organizations have invested, and continue to invest, in people, processes, technology, and policies to meet customer privacy requirements and avoid significant fines and other penalties. In addition, data breaches continue to expose the personal information of millions of people, and organizations are concerned about the products they buy, services they use, people they employ, and with whom they partner and do business with generally. As a result, customers are asking more questions during the buying cycle about how their data is captured, used, transferred, shared, stored, and destroyed. In last year’s study (Cisco 2018 Privacy Maturity Benchmark Study), Cisco introduced data and insights regarding how these privacy concerns were negatively impacting the buying cycle and timelines. This year’s research updates those findings and explores the benefits associated with privacy investment. Cisco’s Data Privacy Benchmark Study utilizes data from Cisco’s Annual Cybersecurity Benchma
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Cisco EMEA
Published By: Intel     Published Date: Apr 11, 2019
The Internet of Things (IoT) unleashes valuable business insights through data that’s gathered at every level of a retail organization. With IoT and data analytics, retailers now have the capability to gather insight into customer behavior, offer more personalized experiences, achieve better inventory accuracy, create greater supply chain efficiencies, and so much more. But with data comes great risk. A recent report by security firm Thales and 451 Research found that 43 percent of retailers have experienced a data breach in the past year, with a third reporting more than one breach.1 Intel® technology-based gateways and Asavie, a provider of next-gen enterprise mobility management and IoT connectivity solutions, offer a security connectivity solution that minimizes the effort and cost to businesses to ensure safety from cybersecurity attacks. In addition, the Intel/Asavie IoT solution provides retailers with a solid basis to build their smart, connected projects:
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Intel
Published By: Loop Commerce     Published Date: Mar 08, 2019
As retail continues its internet-influenced change and customer demand for “right now” service increases, a new area is open for business. There is no reason to send a shirt that is the wrong size or give an impersonal gift card. G-Commerce is here, offering a new type of personalized transaction and digitalized merchandise for those shopping for others. Learn how Loop Commerce's flagship product, GiftNow: • Increased % of sales from gifts by 2X • Drove 24% of Christmas Eve sales • Increased 6X demand over gift cards Retailers can grab last-minute shoppers literally up to the moment before a holiday, and increase profits through fewer merchandise returns.
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Loop Commerce
Published By: Group M_IBM Q2'19     Published Date: Apr 01, 2019
Delivering personalized customer experience remains the top business challenge for communications service providers (CSPs). Ovum's recently published 2018 ICT Enterprise survey saw almost all CSP IT executives interviewed identify delivering personalized customer experience as one of their three most important business challenges for the next 18 months. This trend emphasizes the high priority CSPs place on how customer relationships are managed. However, several factors have an impact on CSPs' ability to identify and then deliver customers' core needs. These include understanding the data sets they should focus on; collecting, cleansing, and consolidating these data sets; and having the right expertise to mine the data sets.
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Group M_IBM Q2'19
Published By: Sitecore     Published Date: Nov 04, 2009
This report highlights the strategic value of a next generation web content management system integrated with lead scoring, email marketing, customer relationship management, and web analytics. The report links the technology and practices of Best-in-Class organizations to engage customers, provide personalized experiences and manage the lead lifecycle.
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sitecore, aberdeen, lifecycle management, web content management, analytics, crm, emarketing, email marketing, lead generation
    
Sitecore
Published By: IFS     Published Date: Jan 18, 2019
To ensure loyalty and win new customers, leading brands are focusing on the quality of their customer care to stay ahead. This eBook will explain how you can: -Upgrade your support centers to deliver omni-channel customer care. -Introduce self-service and AI without sacrificing the human touch. -Deploy technology to empower support agents to go beyond transactional service and deliver personalized, proactive service. This eBook looks at the barriers which prevent companies delivering omni-channel service and then examines the process and technology changes required to overcome them.
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IFS
Published By: Cisco     Published Date: Dec 11, 2018
The goal of this review is to educate customers on the capabilities that Cisco’s SD-WAN solution provides when working with Amazon Web Services (AWS). ESG describes Cisco’s solution and highlights the business value it can deliver to customers via its integration with AWS. ESG completed this summary as part of an AWS-commissioned report to review nine SD-WAN vendors. Readers should use this review as a starting point when investigating how they can leverage the combination of AWS and Cisco for business advantage. I would like to receive email communications about products & offerings from Cisco & its Affiliates. I understand I can unsubscribe at any time. For more information on how Cisco collects and uses personal information, please see the Cisco Online Privacy Statement.
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Cisco
Published By: SolarWinds MSP     Published Date: Jan 25, 2017
Take a look at our E-book “How to Price managed Cloud Services,” to discover how you can use the cloud to your advantage. Learn how you can use an a la carte pricing model to bundle more services and drive more value for your customers and for your business. You can add a personal touch for your customers that no other IT service provider can give them – support, service and help when they need it.
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solarwinds, msp, managed cloud services, cloud
    
SolarWinds MSP
Published By: BigCommerce     Published Date: Oct 16, 2018
Businesses who have lived through the evolution of the digital age are well aware that we’ve experienced a generational shift in technology. The rise of software as a service (SaaS), cloud, mobile, big data, the Internet of Things (IoT), social media, and other technologies have disrupted industries and changed customers’ expectations. In our always-on, buy anything anywhere world, customers want their shopping experiences to be personalized, dynamic, and convenient. As a result, many businesses are trying to reinvent themselves. Success in a fast-paced economy depends on continually adapting and innovating. Companies have to move quickly to keep up; there’s no time for disjointed technologies and old systems that don’t serve the customer-obsessed mentality needed to thrive in the digital age.
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BigCommerce
Published By: Hewlett Packard Enterprise     Published Date: Jul 13, 2016
Download this asset to learn the volume and variety of data available today is creating new opportunities to improve your customers’ lives – from personalized recommendations to targeted advertising and intelligent services. Sponsored by: HPE and Intel®
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best practices, intel, hpe, data, technology, opportunities, advertising, intelligent services
    
Hewlett Packard Enterprise
Published By: Cisco     Published Date: Jun 21, 2016
The Cisco® Hyperlocation Solution is the industry’s first Wi-Fi network-based location system that can help businesses and users pinpoint a user’s location to within one to three meters, depending on the deployment. Combining innovative RF antenna and module design, faster and more frequent data processing, and a powerful platform for customer engagement, it can help businesses create more personalized and profitable customer experiences.
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Cisco
Published By: Cisco     Published Date: Jul 08, 2016
Employees who can work securely anywhere help Cisco gain revenues, improve productivity, and deliver better customer service. Employees are mobile because we support everyone with technology and policies that allow them to work flexibly in terms of time, place, and device. We deliver this capability through Cisco products for secure wireless LAN (WLAN) and home and remote access (Cisco Virtual Office and VPN), as well as softphones, Cisco® WebEx®, Cisco Spark™, and extension mobility features. Our bring your own device (BYOD) policies and program allow employees to use their personal mobile devices to access the Cisco network, after the device is registered and confirmed as compliant with our security requirements for making it a secure or trusted device.
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Cisco
Published By: SAS     Published Date: Jan 17, 2018
The Connected Customer is an individual who is intimately connected to the data, outcomes, decisions, and staff associated with any relationship to an organization. This intensely personal connection is not just a matter of the most recent transaction, but represents a combination of connected data, connected analytics, and collaborative decisions associated with improving the customer’s relationship with the organization over time. In this report, Blue Hill explores the key traits associated with supporting the Connected Customer through the Internet of Things, and provides guidance on why the Internet of Things will be essential across the general business landscape.
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SAS
Published By: SAS     Published Date: Jan 17, 2018
The digital marketplace presents new challenges for marketers, yet provides the perfect canvas for creating personalized, relevant communications and developing deep relationships with customers based on ongoing interactions. This paper explores what customer “moments of truth” mean, and how understanding those moments of truth along the customer journey enables marketers to deliver the personalized, real-time responses that customers crave. You’ll also learn best practices on how customer experience optimization and digital marketing optimization can help marketers capitalize on moments of truth.
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SAS
Published By: Oracle     Published Date: Sep 05, 2014
CMOs face a major dilemma: While 75% of CEOs want marketing to become more ROI-focused and attribute revenue to efforts, they’re also being tasked to innovate and lead their companies into the digital age. Read how the Oracle Marketing Cloud provides marketing leaders with data-driven solutions to unify marketing resources and empower Modern Marketing teams to deliver personalized customer experiences across each channel.
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roi, marketing, cmo, resources, modern, cloud, digital age, resources, innovate, solutions, data-driven, customer, dilemma, solution, emerging marketing, crm & customer care, marketing research, traditional marketing
    
Oracle
Published By: Oracle     Published Date: Feb 24, 2015
Data is the fuel of all marketing activities. Customers and prospective buyers are savvy, empowered, and carry high expectations for personalization across all interactions. Without the right data—at the right time—as well as the most effective strategies in place to manage our data sources, our communications and offers are dead on arrival. A one-size-fits-all approach to marketing is not a sound tactic—it’s a marketing fruitcake that no one wants to receive. It’s time to get down with data to delight your audience and provide them with the personal experiences they deserve. Read the marketing essentials guide now.
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Oracle
Published By: LogMeIn     Published Date: Mar 19, 2015
In today’s competitive market, you understand the importance of delivering outstanding customer experience while improving service desk productivity and keeping costs low. Remote support solutions enable you to meet these objectives by allowing agents to connect to remote devices and computers, pull system diagnostics and push configurations to deliver personalized hands-on support. With these solutions, you no longer have to walk novice users through detailed recovery procedures or complex settings. This white paper details how remote support solutions enable your organization to increase customer satisfaction, reduce costs by improving productivity, improve support metrics, and solve complex problems in a highly secure environment.
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remote support, customer care, customer experience, customer service, remote devices, cost, productivity, crm & customer care, marketing research, sales
    
LogMeIn
Published By: DataStax     Published Date: Mar 10, 2017
Today’s customers expect a seamless, intelligent and personalized experience that operates at the speed of the cloud and is continuously available regardless of location or platform. To deliver an optimal customer experience that will enable you to stay ahead of competitors you need a distributed, responsive and intelligent architecture which is only possible when the right database is in place. Read this eBook to learn how your database technology decisions can affect your ability to deliver either a transformational customer experience or a lackluster, dissatisfying encounter that benefits your competitors, not your bottom line.
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DataStax
Published By: Adobe     Published Date: Aug 30, 2017
As customer expectations evolve alongside digital capabilities and channels, it’s not enough to offer cool experiences. Now they must be cool personal experiences that anticipate the customer’s needs and desires before even she knows about them. This change requires us to think much more broadly about how we use personalization. Already brands adopting strategies and tools for personalized experience design are gaining a sustainable competitive advantage over brands that aren’t.
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Adobe
Published By: Adobe     Published Date: Sep 12, 2017
With all the devices and channels out there, it’s harder than ever for companies to maintain a consistent brand experience. There are more ways for customers to connect with companies than ever before. And they expect each and every interaction to feel connected, cohesive, and personal. For marketers to connect the dots for customers, they need to fully understand the customer journey.
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Adobe
Published By: Adobe     Published Date: Apr 17, 2018
There’s no doubt in the trends. Focusing on the customer experience is at the top of the priority list for most companies. Personalization plays a key role as top organizations strive to make experiences as compelling as possible with the integration of artificial intelligence and cloud-based technology. To understand and prioritize what your next big moves should be, read The Econsultancy 2018 Digital Trends report. Here’s what’s top of mind for the majority of your peers: • Increasing digital marketing activities and budgets • Investing in well-designed user journeys that facilitate clear communication • Valuing creativity and design to differentiate their brands • Combining digital skills with technology to improve customer experience
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Adobe
Published By: Adobe     Published Date: Apr 23, 2018
The experience is your product. In a world of infinite choices, customer experience is the last true differentiator. The optimal shopping experience happens when the right content is presented to a customer at precisely the right time, no matter where they choose to engage. Read 'The Path of Experience' to learn the critical capabilities needed to drive seamless commerce experiences that keep customers coming back for more. Read the guide to learn: – The role of dynamic merchandising in engaging customers – Steps to create compelling customer experiences using audience segmentation and personalization – Ways to scale customer experiences to create powerful connections, no matter the device or channel
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Adobe
Published By: Adobe     Published Date: Apr 23, 2018
2017 Trends in Financial Services and Insurance: Customer is Priority The FSI sector is progressing with a digital, data-driven, marketing mentality, all centered around prioritizing customer experience and taking a more personal approach. The 2017 Digital Trends in Financial Services and Insurance compiles the information shared by over 800 FSI respondents to see what opportunities and obstacles are shaping the future of FSI. Read this report and find out: How data and personalization drive digital transformation How fintech is leading the FSI chase Tips to help future-proof your FSI business
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Adobe
Published By: Adobe     Published Date: Apr 23, 2018
Adobe article that condenses/highlights key findings from the Econsultancy Digital Marketing in the Financial Services and Insurance Sector 2017 Study, an in-depth, 5000+ word report covering FSI executives’ opinions on: – General trends in retail banking, investment banking, and insurance – Internal structures their companies are using to execute digital transformation – The biggest threats/disruptions in the industry – The biggest priorities in 2017 (leaders are focusing on both customer retention and customer acquisition, mainstream is focusing just on customer retention) – Main sources of sales and leads (digital + mobile are steadily increasing sources) – Digital marketing budgets & investment areas (leaders are investing more in digital marketing automation and analytics) – Use of the cloud and AI to automate analysis and marketing – The importance of multichannel personalization – Innovation in the types/formats of products/services provided (leaders are focusing on i
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Adobe
Published By: Adobe     Published Date: May 04, 2018
There’s no doubt in the trends. Focusing on the customer experience is at the top of the priority list for most companies. Personalization plays a key role as top organizations strive to make experiences as compelling as possible with the integration of artificial intelligence and cloud-based technology. To understand and prioritize what your next big moves should be, read The Econsultancy 2018 Digital Trends report. Here’s what’s top of mind for the majority of your peers: • Increasing digital marketing activities and budgets • Investing in well-designed user journeys that facilitate clear communication • Valuing creativity and design to differentiate their brands • Combining digital skills with technology to improve customer experience
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Adobe
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