You cannot accurately predict what your customer will want next. Artificial intelligence can.
WHY SHOULD THE TARGET AUDIENCE CARE?
By 2020, businesses that use AI and related technologies like machine learning and deep learning to uncover new insights will take $1.2 trillion each year from competitors that don't. (Source: Forrester.)
At any moment, anywhere in the world, on any kind of device, a prospect or customer is raising her hand and saying, "I'm your best opportunity. Don't ignore me." She's telling you that by every action she's taken and every interaction you've had up to that point. You can consider each bit of data you've collected across her journey a meaningful expression of intent. And with that, you will know how to give her an experience that's above her expectations and beyond her imagination.
You need many different technologies in your marketing stack to manage personalization, but AI makes them all work together seamlessly.
Digital transformation is top of mind for CIOs and business leaders for clear and practical reasons. It offers an opportunity to create new revenue streams and meet changing customer demands, as well as a way to address the rise of digital insurgents trying to hijack core markets.
What’s needed is a common resource that both IT and business managers intrinsically value, one that can guide decisions about new business initiatives and related technology investments. That rallying point is enterprise data. Because incumbents possess richer reserves of business information, they wield a competitive advantage that even the most disruptive insurgents can’t claim. The key is for established companies to unlock the full potential of this important resource to fuel business transformation and help to maintain their leadership positions in volatile and quickly evolving markets.
Published By: IBM APAC
Published Date: May 14, 2019
Clients can realize the full potential of artificial intelligence (AI) and analytics with IBM’s deep industry expertise, technology solutions and capabilities and start to infuse intelligence into virtually every business decision and process. IBM’s AI & Analytics Services organization is helping enterprises get their data ready for AI and ultimately achieve stronger data-driven decisions; access deeper insights to provide improved customer care; and develop trust and confidence with AI-powered technologies focused on security, risk and compliance.
Artificial intelligence (AI) is moving beyond the hype cycle, as more and more organizations seek to adopt AI-related technologies. These organizations are focusing on prioritizing functional areas and use cases, placing a stronger emphasis on topline growth, taking up a renewed interest in their data infrastructure and articulating greater unease about the skills of their knowledge workers. This report explores how they are approaching str
Obtaining a first-mover competitive advantage or faster time-to-market requires a new wave in analytics. Dassault Systèmes remains a leading innovator in Product Lifecycle Management (PLM) and has invested heavily in analytical technologies to further drive business benefits for its customers in the related areas of planning, simulation, insight and optimization.
This white paper examines the challenges peculiar to PLM and why Dassault Systèmes’ EXALEAD offers the most appropriate solution. It also clearly positions EXALEAD PLM Analytics alongside related technologies like BI, data-warehousing and Big Data solutions.
Understand and implement PLM Analytics to access actionable information, support accurate decision-making, and drive performance.
Published By: ServiceNow
Published Date: May 21, 2015
Insurance Giant Allstate Corporation, like many companies, found it persistently challenging to maximize the value of the IT services it delivers to employees and customers. So they turned to ServiceNow’s cloud-based IT Service Management(ITSM) solution. Since deployment in 2013, Allstate has levered ServiceNow to:
• Improve IT state productivity levels in incident and change management operations
• Improve how incident –related data flows through the organization and, ultimately influencing decision making for the better of the business
Download this case study to learn more about how ServiceNow transformed Allstate’s IT services.
There is increasing urgency for organizations today to comply with regional data protection regulations or face potential financial and legal repercussions, and customer backlash. This awareness is heightened by recent headlines related to data breaches, rising risks of BYOD, and other privacy lapses that have bottom line and reputational consequences.
Learn how to prepare for this new world of data privacy with actionable advice for senior IT leaders addressing data privacy concerns in their organizations.
This paper covers key issues to consider when it comes to protecting corporate and employee data privacy, including:
Sectorial regulations, including HIPAA and FINRA
Evolving Data Protection Acts in EU countries with a strong focus on citizen privacy, data residency requirements, and concerns over data production
BYOD policies blurring the lines between personal and business data
Internal controls for safeguarding PII & PHI
Companies that put data at the centre of their business gain better insights and deliver more effective marketing. Data centricity at an organisational level is the priority for larger companies, mindful of the opportunities afforded by more scientific commercial decision-making and data-driven marketing. A focus on data alone in the context of customer analytics is not enough, however. Companies require insights from their data to deliver first-class customer experiences that give them a competitive advantage.
Our global survey of more than 1,000 business respondents shows that companies are rightly focused on activities powered by actionable insights as opposed to focusing on data for its own sake. More effective segmentation and targeting (65%), and better marketing attribution (52%), are the top data-related priorities for marketers, while ‘technologists’ (including analysts, ecommerce, and IT professionals) are primarily focused on making their organisations more data-centric (50%
Published By: Teradata
Published Date: Apr 30, 2014
Knowledge is power. And for marketers, there is no greater knowledge than understanding your customers. What would you do if you knew you always had the right data to gain insight on your customers and your related marketing efforts?
Get your data working for you – Download our whitepaper today!
Learn how IBM’s change data capture technology can be used in conjunction with IBM’s performance management solutions from Cognos to provide access to the trusted information that systems and employees need to make informed decisions at the speed of business.
Download this report and read how organizations that implement customer analytics initiatives are, increasing customer retention by up to 9x, capturing 2x more wallet share, converting an extra 3x of inbound contacts into a cross-sell event and shifting up to an additional 4x of their sales orders to more cost-effective channels.
The frequency of “mega breaches” continues to rise at an alarming rate. In fact, crippling incidents involving tens of millions of customer records, theft of highly valuable intellectual property, and related criminal activity have become commonplace. This report asserts that many such breaches could be prevented by deploying next-generation endpoint protection technology in concert with an aggressive proactive hunting strategy. This potent combination provides the most effective means to reduce attack surfaces and defend against advanced adversaries.Download the white paper to:?Learn how a proactive hunting strategy protects valuable data assets from a potential mega breach?Get a detailed analysis of how highly skilled human hunters pair with technology to aggressively seek out threat behaviors?Understand why integrating CrowdStrike Falcon Overwatch into an organization’s existing security resources offers the most comprehensive protection against persistent and skilled adversaries?Fi