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customer centric

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Published By: Marketo     Published Date: Mar 11, 2014
Savvy B2B marketing leaders are going beyond revenue performance management to transform marketing into the architect of engagement across the customer life cycle. Lead-to-Revenue Management (L2RM) platform vendors are stepping up with tooling that enables customer-centric, multichannel, personalized marketing — at scale. Companies that have implemented an L2RM automation platform have seen results in both organizational maturity and business impact. According to a Forrester survey, L2RM platform users contribute more to the sales pipeline, have higher levels of process maturity, measure results more holistically and collaborate better with their sales colleagues.
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marketo, forrester, b2b, l2rm, lead to revenue management, revenue management, marketing maturity, process maturity, small business, large business, vendor, investing
    
Marketo
Published By: Yesler     Published Date: Oct 29, 2014
Everything you need to know now to be successful in today’s buyer-driven market - from selecting the right marketing automation platform and developing customer-centric content, to identifying and reporting on the right metrics to demonstrate and predict marketing’s impact on sales and revenue.
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b2b marketing, buyer-driven market, marketing automation platform, customer-centric content, content marketing, customer engagement, sales enablement, lead generation, marketing research, sales
    
Yesler
Published By: nFusion     Published Date: Apr 12, 2016
Factors to consider for a successful website redesign include: 1. Creating a customer centric site experience to fulfill the needs of customer personas and their journeys. 2. Ensuring website content is produced and presented according to evolving customer experience needs. 3. Putting a premium on program management and collaboration to identify and avoid blind spots. Read more to discover in depth details about these three factors.
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nfusion, website redesign, customer experience, best practices
    
nFusion
Published By: SAP     Published Date: Aug 10, 2009
In this study, "From Sentiment to Insight: How Social Networking Can Support Engaged, Customer Centric Retailing," learn how retailers can mine the data available in Social Networks to gain a look into the hot buttons and trigger points of millions of potential shoppers.
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sap, social networking, engagement, customer centric, customer service
    
SAP
Published By: SAP     Published Date: Mar 25, 2011
Check out this case study describing how Colmobile, Israel's largest auto importer, is using SAP CRM to deliver a differentiated customer experience. (Bloomberg Businessweek Research Services, 2011)
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sap crm, customer experience, customer-centric infrastructure, integration application
    
SAP
Published By: SAP     Published Date: Apr 14, 2011
Find out how discrete manufacturers are becoming truly customer-centric by pursuing or planning a variety of initiatives, including the improvement of customer service and the closer integration of customers into product design.The greatest impact is expected from plans to implement demand-driven manufacturing.
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customer demand, sap, customer intimacy, economist intelligence unit, manufacturer, growth strategy
    
SAP
Published By: IBM     Published Date: Apr 15, 2015
With IBM MobileFirst and IBM’s Smarter Process, you can redesign how you deliver services and support more streamlined business processes. Therefore, you can help enable your customers to have a more superior mobile experience.
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ibm, mobile computing, customer satisfaction, mobile experience, optimization, customer centric
    
IBM
Published By: IBM     Published Date: Jul 22, 2015
Learn about the five key recommendations Corporate banks should consider in order to be successful in this customer-centric banking environment.
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productivity, customer service, automation, automated financial transactions, compliance, customer retention, customer satisfaction, finance
    
IBM
Published By: Interactive Intelligence     Published Date: Nov 10, 2010
The demand for customer centricity is not only increasing it's becoming the driving principle behind any successful customer service strategy. Learn more about the recommended approach to customer centricity, from Marlon Machado, Product Manager, IBM and Brad Herrington, Sr. Manager, Solutions Marketing, Interactive Intelligence.
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interactive intelligence, ibm, customer service strategy, marketing segment, crm, cebp
    
Interactive Intelligence
Published By: Bazaarvoice     Published Date: Aug 01, 2014
The marketing landscape is changing before our eyes. New entrants, empowered consumers, and fragmented media options require marketers to change their tune – forever. Learn to prepare for the new environment and how to measure your success.
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bazaarvoice, marketing, trends, customer-centric, brand, engage, demand, marketing research, traditional marketing
    
Bazaarvoice
Published By: Esker     Published Date: Jun 23, 2015
Learn how you can leverage Accounts Receivable (AR) Automation tools to achieve more on-time payments by reading the Institute of Finance & Management’s (IOFM) white paper‚ 8 Steps to a Customer-Centric Approach in Collections.
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collections, billing, automation, finance, management
    
Esker
Published By: Coveo     Published Date: Nov 13, 2013
This case study details how CA leverages its entire knowledge ecosystem, consisting of more than 70 different systems, to bring relevant content directly into the context of support agents and customers.
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enterprise search, advanced enterprise search, enterprise search solutions, customer service engagement, customer centricity
    
Coveo
Published By: Aimia     Published Date: Jun 26, 2014
On any given day, you can ask every passenger on any given airliner what fare they’ve paid, and you’re likely to get as many different answers as the number of passengers willing (and able) to tell you. This plethora of fares is a product of complex revenue management systems evolved by airlines to optimize seat revenues. But is the current system of management the revenue endgame? Or is there an opportunity to look beyond traditional accept-or-reject decisions to build a more customer-centric revenue management system — one that builds on new customer insights to drive management decisions and uncover new sources of revenue?
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aimia, marketing, customer loyalty, branding, brand recognition, cpg, customer relationships
    
Aimia
Published By: Adobe     Published Date: Oct 25, 2017
With the right foundation, the road to digital transformation is easy. Find out the steps you can take to start your journey – and start delivering experiences that truly put your customers at the center. Read the guide, Customer-centric Digital Transformation: What You Need to Know to learn: • Five steps toward customer-centric digital transformation • Four key components that make up excellent customer experiences • Tips and inspiration from industry experts and digital government agencies
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public sector, digital innovation, customer-centric, digital government, customer experience
    
Adobe
Published By: Adobe     Published Date: Oct 25, 2017
Outdated, manual services aren’t just frustrating for citizens, they slow government processes down and increase costs. The Governing Institute recently analyzed how well state governments deliver digital experiences for citizens, employees, and businesses. Read Delivering on the Digital Experiences that Drive Efficiency to learn: • How digital experiences measure up in all 50 states • About our new customer experience maturity model for state governments • Best practices for improving digital processes in your own state
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customer experience, digital government, digital maturity, customer-centric, customer engagement
    
Adobe
Published By: IBM     Published Date: Sep 11, 2013
Learn how customer-centric transformation can lead to deeper relationships, increased revenue, and streamlined operations
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bank, customer, customer-centric transformation, increased revenue, streamlined operations, finance
    
IBM
Published By: IBM     Published Date: Dec 05, 2012
Today companies are striving to provide a more customer-centric experience. Being able to understand and predict customer behavior can help forge a lasting, profitable relationship between customers and your company.
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analytics, data, customer behavior, insights, ibm
    
IBM
Published By: IBM     Published Date: Nov 12, 2013
Customers are more demanding, the competitive landscape is more dynamic, and the very structure of companies is evolving rapidly. What can executives and business leaders do to stay ahead of the curve? Read this eBook to find out how software as a service (SaaS) can transform your business into a more competitive, customer-centric organization.
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software as a service, saas, executive, saas solutions, business process innovation, analytics
    
IBM
Published By: IBM     Published Date: Oct 31, 2014
Today’s empowered and enlightened banking consumers demand services according to their individual preferences whenever, wherever and however they interact.
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omnichannel banking, customer experience, banking consumers, client-centric, best practices, emerging marketing, crm & customer care, marketing research
    
IBM
Published By: IBM     Published Date: Jan 17, 2017
Forrester Research discusses shifts in creating customer-centric, content-rich digital experiences. IBM introduces the Watson Content Hub.
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ibm, commerce, digital experience, customer experience, forrester, customer-centric content
    
IBM
Published By: IBM     Published Date: Feb 11, 2015
IBM® Operational Decision Manager Advanced brings together data from different sources to recognize meaningful trends and patterns. It empowers business users to define, manage and automate repeatable operational decisions. As a result, organizations can create and shape customer-centric business moments.
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ibm, customer-centric business, operational manager, decision manager, business policies
    
IBM
Published By: IBM     Published Date: Sep 30, 2016
Data is the lifeblood of today’s digital businesses; protecting it from theft, misuse, and abuse is the top responsibility of every S&R leader. Hacked customer data can erase millions in profits, stolen IP can destroy competitive advantage, and unnecessary privacy abuses can bring unwanted scrutiny and fines from regulators while damaging reputations. S&R pros must take a data-centric approach that ensures security travels with the data regardless of user population, location, or even hosting model; position data security and privacy capabilities as competitive differentiators; and build a new kind of customer relationship.
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ibm, security, data, privacy, forrester, forrester research
    
IBM
Published By: IBM     Published Date: Dec 15, 2016
Register today to learn more about this exciting release, its new features, and how you can drive new value for your organization: - Improve customer centricity by engaging individuals at the right time with the right offers - Cut operating costs and reduce fraud by gaining real-time visibility and insights into transactions and business operations - Empower knowledge workers and leverage mobile technologies to create more engaging experiences
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ibm, middleware, operational decisions, odm advanced
    
IBM
Published By: IBM     Published Date: Oct 19, 2017
Customer engagement has emerged as the most critical competitive factor in the current environment. Fueled by widespread mobile access and constant social connectedness, customers are demanding that every interaction, across every channel, be simple, streamlined and seamless. High expectations mean high stakes. When options abound and patience is low, customers don’t stick around. Companies need to get it right the first time. This new customer-centric standard and the ability to connect directly with customers is fueling a depth and breadth of enterprise reinvention. Ensuring that every customer experience across every conceivable channel delights and adds value calls for a Smarter Process approach and a new perspective on business process management.
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IBM
Published By: IBM     Published Date: Oct 19, 2017
In the digital economy, big IT budgets, lots of brick sand mortar and an established market presence are no longer at the foundation of a competitive advantage. What matters now is the agility and speed to ensure that customer centricity is supported as an overriding priority of business operations and decision making. Game-changing ideas are developing and competitive threats are emerging at a rapid and unpredictable pace. The resulting digital disruption is not just occurring at the margins or within isolated pockets of industry and commerce. It’s the new normal and its consequences are far reaching. The essential question for every organization in every sector is simply: Will we be the disruptor or will we allow ourselves to be the disrupted? Staying ahead requires adopting a combination of technology solutions. Key among them is a smart process and decision management system that infuses every process with intelligence in order to continuously raise the bar for customer centricity,
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IBM
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