Published By: Marketo
Published Date: Mar 11, 2014
Savvy B2B marketing leaders are going beyond revenue performance management to transform marketing into the architect of engagement across the customer life cycle. Lead-to-Revenue Management (L2RM) platform vendors are stepping up with tooling that enables customer-centric, multichannel, personalized marketing — at scale. Companies that have implemented an L2RM automation platform have seen results in both organizational maturity and business impact. According to a Forrester survey, L2RM platform users contribute more to the sales pipeline, have higher levels of process maturity, measure results more holistically and collaborate better with their sales colleagues.
Everything you need to know now to be successful in today’s buyer-driven market - from selecting the right marketing automation platform and developing customer-centric content, to identifying and reporting on the right metrics to demonstrate and predict marketing’s impact on sales and revenue.
Published By: nFusion
Published Date: Apr 12, 2016
Factors to consider for a successful website redesign include:
1. Creating a customer centric site experience to fulfill the needs of customer personas and their journeys.
2. Ensuring website content is produced and presented according to evolving customer experience needs.
3. Putting a premium on program management and collaboration to identify and avoid blind spots.
Read more to discover in depth details about these three factors.
In this study, "From Sentiment to Insight: How Social Networking Can Support Engaged, Customer Centric Retailing," learn how retailers can mine the data available in Social Networks to gain a look into the hot buttons and trigger points of millions of potential shoppers.
Find out how discrete manufacturers are becoming truly customer-centric by pursuing or planning a variety of initiatives, including the improvement of customer service and the closer integration of customers into product design.The greatest impact is expected from plans to implement demand-driven manufacturing.
With IBM MobileFirst and IBM’s Smarter Process, you can redesign how you deliver services and support more streamlined business processes. Therefore, you can help enable your customers to have a more superior mobile experience.
The demand for customer centricity is not only increasing it's becoming the driving principle behind any successful customer service strategy. Learn more about the recommended approach to customer centricity, from Marlon Machado, Product Manager, IBM and Brad Herrington, Sr. Manager, Solutions Marketing, Interactive Intelligence.
The marketing landscape is changing before our eyes. New entrants, empowered consumers, and fragmented media options require marketers to change their tune – forever. Learn to prepare for the new environment and how to measure your success.
Learn how you can leverage Accounts Receivable (AR) Automation tools to achieve more on-time payments by reading the Institute of Finance & Management’s (IOFM) white paper‚ 8 Steps to a Customer-Centric Approach in Collections.
This case study details how CA leverages its entire knowledge ecosystem, consisting of more than 70 different systems, to bring relevant content directly into the context of support agents and customers.
On any given day, you can ask every passenger on any given airliner what fare they’ve paid, and you’re likely to get as many different answers as the number of passengers willing (and able) to tell you. This plethora of fares is a product of complex revenue management systems evolved by airlines to optimize seat revenues. But is the current system of management the revenue endgame? Or is there an opportunity to look beyond traditional accept-or-reject decisions to build a more customer-centric revenue management system — one that builds on new customer insights to drive management decisions and uncover new sources of revenue?
With the right foundation, the road to digital transformation is easy. Find out the steps you can take to start your journey – and start delivering experiences that truly put your customers at the center.
Read the guide, Customer-centric Digital Transformation: What You Need to Know to learn:
• Five steps toward customer-centric digital transformation
• Four key components that make up excellent customer experiences
• Tips and inspiration from industry experts and digital government agencies
Outdated, manual services aren’t just frustrating for citizens, they slow government processes down and increase costs. The Governing Institute recently analyzed how well state governments deliver digital experiences for citizens, employees, and businesses. Read Delivering on the Digital Experiences that Drive Efficiency to learn:
• How digital experiences measure up in all 50 states
• About our new customer experience maturity model for state governments
• Best practices for improving digital processes in your own state
Today companies are striving to provide a more customer-centric experience. Being able to understand and predict customer behavior can help forge a lasting, profitable relationship between customers and your company.
Customers are more demanding, the competitive landscape is more dynamic, and the very structure of companies is evolving rapidly. What can executives and business leaders do to stay ahead of the curve? Read this eBook to find out how software as a service (SaaS) can transform your business into a more competitive, customer-centric organization.
IBM® Operational Decision Manager Advanced brings together data from different sources to recognize meaningful trends and patterns. It empowers business users to define, manage and automate repeatable operational decisions. As a result, organizations can create and shape customer-centric business moments.
Data is the lifeblood of today’s digital businesses; protecting it from theft, misuse, and abuse is the top responsibility of every S&R leader. Hacked customer data can erase millions in profits, stolen IP can destroy competitive advantage, and unnecessary privacy abuses can bring unwanted scrutiny and fines from regulators while damaging reputations. S&R pros must take a data-centric approach that ensures security travels with the data regardless of user population, location, or even hosting model; position data security and privacy capabilities as competitive differentiators; and build a new kind of customer relationship.
Register today to learn more about this exciting release, its new features, and how you can drive new value for your organization:
- Improve customer centricity by engaging individuals at the right time with the right offers
- Cut operating costs and reduce fraud by gaining real-time visibility and insights into transactions and business operations
- Empower knowledge workers and leverage mobile technologies to create more engaging experiences
Customer engagement has emerged as the most critical
competitive factor in the current environment. Fueled
by widespread mobile access and constant social
connectedness, customers are demanding that every
interaction, across every channel, be simple, streamlined
High expectations mean high stakes. When options
abound and patience is low, customers don’t stick around.
Companies need to get it right the first time.
This new customer-centric standard and the ability to
connect directly with customers is fueling a depth and
breadth of enterprise reinvention. Ensuring that every
customer experience across every conceivable channel
delights and adds value calls for a Smarter Process approach
and a new perspective on business process management.
In the digital economy, big IT budgets, lots of brick sand
mortar and an established market presence are no longer at
the foundation of a competitive advantage. What matters now
is the agility and speed to ensure that customer centricity is
supported as an overriding priority of business operations and
Game-changing ideas are developing and competitive threats
are emerging at a rapid and unpredictable pace. The resulting
digital disruption is not just occurring at the margins or within
isolated pockets of industry and commerce. It’s the new normal
and its consequences are far reaching. The essential question
for every organization in every sector is simply: Will we be the
disruptor or will we allow ourselves to be the disrupted?
Staying ahead requires adopting a combination of technology
solutions. Key among them is a smart process and decision
management system that infuses every process with
intelligence in order to continuously raise the bar for customer