See why Oracle is named a leader for Enterprise Lead-To-Revenue Management Platform Vendors. L2RM platform vendors like Oracle are stepping up with tooling that enables customer-centric, multichannel, personalized marketing -- at scale.
For years, organizations have recognized that a better understanding of customers can translate to more sales, increased customer satisfaction and reduced customer churn. Initiatives focused on a 360-degree view of the customer have gone a long way toward providing those benefits by synthesizing customer profiles, sales history and other structured data from multiple sources across the enterprise.
But today, customer-centric organizations are discovering that there is more opportunity for growth when they enhance that 360-degree view with information from more sources, both within and beyond the enterprise (see Figure 1). Information in email messages, unstructured documents and social media sentiments—previously beyond reach—is now extending the 360-degree view.
Many retailers have responded with a largely outdated omnichannel approach, focusing on integrating the physical and digital channels they use to interact with customers, when the problem is actually inside the business. Today's customers will remain loyal only if a brand offers them transparency and superior quality products while actively engaging with them to build a relationship they value. Meeting those needs has nothing to do with offering another physical, digital, or mobile channel and everything to do with running the business in a way that is customer-first and customer-centric.
Published By: Evariant
Published Date: Apr 09, 2018
If you're going to commit to providing the highest quality care to patients, improving the customer experience and providing proactive service that builds lifetime relationships with patients is a requirement. By creating a comprehensive 360 view of the caller, agents are armed with the right context and talking points to provide a highly personalized, more informed experiences on-the-fly.
Watch this presentation to capitalize on every customer interaction to build deeper, more personalized relationships with their prospects and existing patients, effectively transforming the call center into a profit center. Watch the presentation now.
Watch this video to learn how IBM Datacap and Box enable better customer centricity through the capture of data across mobile devices, scanners, email, fax and files. This solution works with Box to store documents in the cloud.
New technology is driving consumer expectations to new heights. Businesses that understand the value of customer experience (CX) excellence stand to capture significant revenue from this trend.
Read this report to find out:
• what’s really going on inside the mind of the customer
• how first-movers are using new technologies to transform customer experience
• what the six pillars of customer experience are and how to master them
• why internal and external connectedness is an essential component of CX excellence
Download the report now
Service-centric cloud ERP solutions have matured and are increasingly being adopted by midsize and large organizations.
Many vendors offer service-centric cloud ERP, but their suitability varies by organization size, geographic presence and industry.
An emerging competitive differentiator is vendors' delivery of "packaged" integration, which enables customers to loosely couple their cloud ERP products with professional services administration (PSA), CRM and other vertical-specific applications.
Cloud-based service-centric solutions now offer feature-parity with, and the same functional depth as, established on-premises solutions.