This whitepaper illustrates how with a whole-customer view and the cross-channel marketing capabilities of Adobe Marketing Cloud, you can create one thriving online and offline world all in one place for the experience that exceeds your customers’ expectations.
This report, based on a survey of more than 2,000 digital marketers and ecommerce professionals in Asia Pacific, Europe and the US, explores the extent to which organisations are stepping up to the customer-centric approach.
In the digital economy, application programming interfaces
(APIs) are essential for executing ideas quickly and seizing new
business opportunities. They are the building blocks of digital
transformation, enabling organizations to deliver exceptional
customer experiences, create new revenue streams and connect
employees, partners, apps and devices to data—anytime,
APIs are not necessarily a new technology, but in today’s digital
world, they have risen in prominence and become important
to every facet of the enterprise. This in turn has increased the
demand for effective API management. But what does an effective solution look like?
The API Management Playbook will help you understand:
• Why digital transformation is crucial in the application economy
• How APIs are the building blocks of digital transformation
• Which key stakeholders in your organization are impacted by APIs
• What the API lifecycle is and how it relates to API management
Nell'economia digitale, le API (Application Programming Interfaces) sono essenziali per concretizzare rapidamente le idee e approfittare delle nuove opportunità di business. Rappresentano la chiave per la digital transformation, consentendo alle aziende di offrire una customer experience eccezionale, creare nuovi flussi di ricavi e permettere a dipendenti, partner, app e device di accedere ai dati ovunque e in qualsiasi momento.Le API non sono necessariamente una nuova tecnologia, ma nel mondo digitale di oggi hanno assunto una particolare rilevanza in ogni aspetto del business. Questo ha accresciuto l'esigenza di implementare una soluzione di API Management realmente efficace. Ma quali sono le caratteristiche di una soluzione efficace?
In der digitalen Wirtschaft sind Anwendungsprogrammierschnittstellen (APIs) unerlässlich, um Ideen schnell umzusetzen und neue Geschäftschancen zu nutzen. Sie sind die Bausteine der digitalen Transformation und ermöglichen es Unternehmen, eine herausragende Customer Experience bereitzustellen, neue Umsatzquellen zu erschließen und Mitarbeiter, Partner, Anwendungen und Geräte jederzeit und überall mit Daten zu verbinden.APIs sind nicht unbedingt eine neue Technologie, aber in der heutigen digitalen Welt ist ihre Bedeutung gewachsen, und sie sind für jeden Aspekt des Unternehmens wichtig geworden. Dies wiederum hat den Bedarf an einem effektiven API Management erhöht. Aber wie sieht eine effektive Lösung aus?Im API Management Playbook wird erläutert:• Warum die digitale Transformation in der Application Economy unerlässlich ist• Warum APIs die Bausteine der digitalen Transformation sind• Auf welche wichtigen Interessenvertreter in Ihrem Unternehmen APIs Auswirkungen haben• Was der API-Le
Reaching out to your customers across channels is difficult and takes a coordinated effort. You need sophisticated audience segmentation, real-time engagement insights, and efficient ways to orchestrate a campaign across all channels, devices, and screens. These capabilities, integrated and working together as they do in Adobe Campaign, create consistent customer experiences that span all marketing channels. See why we’re a Leader in Gartner’s 2017 Magic Quadrant for Multichannel Campaign Management.
Because you don’t just deliver content. You deliver a customer experience.
We're honored that once again, we've been positioned as a leader in Gartner’s Magic Quadrant for Web Content Management (WCM). We believe this validates Adobe Experience Manager as a forward-thinking vision of what content management can be throughout an entire customer journey. And with the integration of Adobe Experience Cloud and Adobe Creative Cloud, we offer more than a content management platform. It’s a content management powerhouse.
Read the report and learn about Adobe Experience Manager’s strengths according to Gartner — and how you can bring those strengths to your own customer experiences.
With today’s customers demanding fast and seamless experiences, it’s critical that merchants’ payment technology evolve just as quickly. Read this guide to discover why payment is strategic to business operations today and how to master payment management to drive business success.
Download this report for an in-depth analysis of trends in customer experience management strategies for financial services companies. The study was developed using independent research and survey responses from 100 senior-level leaders across marketing, customer experience management, analytics, digital strategy, and innovation roles.
After identifying key market stressors, the report analyzes the five key drivers of successful customer engagement: Customer Understanding, Prioritization, Design, Measurement, and Culture.
Published By: Brocade
Published Date: Nov 25, 2015
Improving traffic management can deliver big benefits, especially across a global infrastructure. Read this Brocade white paper to see how virtualizing traffic management helps you improve business continuity and transform the customer experience-without the cost and management overhead of additional hardware.
Regardless of the size of your organization or the depth of your CEM needs, Adobe can help you achieve your CEM goals with the industry's most comprehensive and versatile design tools and runtime support for realizing state-of-the-art CEM solutions. Download this white paper to learn more.
As media and channels proliferate with the upsurge in digital touchpoints, we have access to massive volumes of customer data. This leads to the personalization of customer interactions that drive customer strategy as a business strategy.
The last five years have fundamentally changed the way people interact with technology, leaving IT in a reactive mode. As business customers have rushed to “consumerized” services and experiences, IT is beginning to redefine its approach to offering IT services. In this eBook, explore the top trends driving the New IT for IT Service Management, and how leading organizations are evolving to focus on end-user experience.
Web content management (WCM) isn’t new. But customer demands and expectations are changing. That’s why finding the right WCM solution that supports delivering better digital experiences is important. Forrester Research, Inc. evaluates 10 vendors and names Adobe a Leader in The Forrester Wave™: Web Content Management Systems, Q1 2015. Again.
There’s no doubt that your digital asset management system (DAM) can change everything when it comes to delivering the right customer experience at the right time. According to 78% of marketers, DAM is key to speed up time to market. It fast-tracks everything — from asset creation and management to campaign delivery. A next-generation DAM can turn your content marketing into compelling customer experiences. To learn more content marketing tips, read Breaking the DAM. ?
In the race to please customers and beat out the competition, there’s been a lot of talk about customer data platforms (CDPs). For marketers, a CDP is just what they’ve been looking for — a more comprehensive approach to unified customer data that lets you include raw personally identifiable information or sensitive data in your data pool.
But while IT teams see the ultimate value, they may question the idea introducing a new point solution that complicates their tech stack even more. The days of brute forcing customer experience with new technology are over. Today, IT teams need to make decisions about customer experience management that span the business and go beyond marketing. That requires a different approach to the customer data problem. To learn more about our solution to the customer data platform, read our article Real-time CPD. Real-time customer experience.