Reaching out to your customers across channels is difficult and takes a coordinated effort. You need sophisticated audience segmentation, real-time engagement insights, and efficient ways to orchestrate a campaign across all channels, devices, and screens. These capabilities, integrated and working together as they do in Adobe Campaign, create consistent customer experiences that span all marketing channels. See why we’re a Leader in Gartner’s 2017 Magic Quadrant for Multichannel Campaign Management.
The ability to observe, diagnose, and subsequently improve the performance of business-critical applications is essential to ensuring a positive user experience and maintaining the highest levels of employee productivity and customer satisfaction. The challenge of establishing an effective application visibility and control function is only growing, as trends such as mobility, virtualization, and cloud computing fundamentally alter datacenter and application architectures.
With NetScaler Insight Center enterprises get:
• Unparalleled application visibility and invaluable operational intelligence;
• Increased operational efficiency, as troubleshooting and capacity planning efforts are greatly simplified;
• An optimized user experience that drives greater employee productivity and customer satisfaction;
• Increased assurance that governing SLAs will always be met; and,
• Reduced total cost of ownership, based on having a low-cost, low-impact solution—particularly compared to traditional
The banking industry is being pressured by two new forces simultaneously: an increasingly stringent regulatory environment that requires new levels of data governance, and a shift to digital business processes that introduces new, nimble competitors and empowers customers in new ways.
This E-Book is intended to provide information and insights on how banking executives involved in digital transformation can successfully navigate in this new and quickly evolving landscape.
Published By: Worldpay
Published Date: Apr 29, 2015
In 2014, the UK saw online sales exceed £10bn per month. For small businesses, getting online is a great way to increase revenue.
However, there’s no escaping the fact that small e-retailers are most at risk of suffering a data breach and that breaches are increasing. It is your responsibility to keep the card payment data of your customers safe and a failure to secure your systems could be a costly mistake which leads to penalty fines, lost custom and bad publicity.
Worldpay is the leading payments provider in the UK and Europe. Whilst Worldpay has fewer businesses suffering data breaches, compared to our market size, we have a unique oversight on most UK card data breaches. We have compiled our insight and advice into this guide so all businesses, new or old, can ensure they are prepared.
As media and channels proliferate with the upsurge in digital touchpoints, we have access to massive volumes of customer data. This leads to the personalization of customer interactions that drive customer strategy as a business strategy.
Published By: Teradata
Published Date: Apr 30, 2014
Knowledge is power. And for marketers, there is no greater knowledge than understanding your customers. What would you do if you knew you always had the right data to gain insight on your customers and your related marketing efforts?
Get your data working for you – Download our whitepaper today!
John Bible, Senior Director of Retail Data Science and Insight at Oracle Retail shares his view on how insights from these vast data storehouses can scientifically inform retailers’ decision-making in critical strategic, tactical and operational areas, including category management, shelf space allocation and new product introductions.
Learn how Brickwork helped a leading retail brand implement a seamless shopping experience to drive online customers to brick-and-mortar stores.
When a cutting-edge retailer discovered a need for a robust digital-to-store solution, they turned to Brickwork. Read this case study to learn how Brickwork’s integrated SaaS platform delivered:
? Increased digital-to-store conversions
? Higher average order value of in-store purchases
? Insight into the retailer’s highest-value customers
Published By: Infosys
Published Date: May 21, 2018
Experimenting faster is a trait shared by most innovative organizations. They want to experiment with new products and promotions to see if they can unearth bold new ways of serving the customer. But this experimentation cannot be random: it needs to be guided by data and based on current customer insight.
It was access to this data that was the problem for our client, a large consumer brand. It took a long time to prepare the data to a point where it could be used by business managers. So long, in fact, that the data was no longer relevant; and the moment as often lost. The company needed to be able to experiment faster but was held back by a cumbersome and ineffective analytics infrastructure.
Groundbreaking research in customer behavior has revealed that the way humans respond to brands is simply an extension of the way they instinctively perceive, judge and behave towards one another. That insight could revolutionize your brand strategy.
As they face numerous regulations, enterprises believe data privacy can create a competitive advantage. But are they ready for the new General Data Protection Regulation (GDPR)? Here are the concerns and strategies of 800+ senior executives from industries around the world.
Data in a Turbulent World Nearly half of organizations say they will migrate data as a result of regulation or changing government policies.
Data Protection as a Competitive Advantage A significant majority of respondents believe proper data protection will attract new customers.
Download our full report, Beyond GDPR: Data residency insights from around the world.
The volume of customer data that marketing departments possess continues to grow at explosive rates. But new research from the Aberdeen Group finds that less than 40% of marketers use this information to optimize and target their campaigns. This "data rich, insight poor" phenomenon is examined in their new white paper, which identifies common analytics challenges-and shows how you can rise above them.
Published By: Marketo
Published Date: Jun 04, 2018
Until now, most organizations have built their MarTech stacks piece by piece—adding technologies to meet new needs or test new delivery methods. But with so many applications available and so many competitive gains to be made by using the right combination of technologies, it is increasingly important to have a strategy to connect your stack across marketing and other revenue-driving functions.
By harnessing a well-considered MarTech stack, marketers can bring order to the overwhelming volumes of data they collect from online and offline interactions with prospective and existing customers. Better yet, this technology enables you to make those insights actionable, meaning you can make informed decisions.
Download this ebook for seven practical steps your organization can take to put together a high-performance MarTech stack.
Published By: iKnowtion
Published Date: Nov 09, 2011
Marketing executives seek ways to generate incremental revenue from marketing programs. A national retailer used customer insights and a customer development framework to drive profitability and generate millions of dollars in incremental revenue and greater profitability.
This paper explores the impact of social media on the marketplace and customer behaviors, and provides a six-step “road map” that guides organizations through the process of implementing a social media program.
The purpose of this white paper is to provide organizations with a four step roadmap that details how organizations can use VoC to make Product Management more customer-centric and significantly increase the odds of consistently delivering products that are successful in the marketplace.
Published By: Marketo
Published Date: Aug 10, 2017
So why is a MarTech stack so critical
to success? At its base, a strategic
MarTech stack is how you can efficiently
and effectively stay connected to your
buyers. And that is critical when you
consider that businesses are competing
on customer experience. In fact, a
Harvard Business Review study, “Designing
a Marketing Organization for the Digital
Age,” described marketing technology
as essential to creating agile and
fluid structures and driving customer
engagement. Teams that use marketing
technology understand that by doing so,
they can gain better insights into the
unique relationships and connections
with their customers and prospects.
Published By: Salesforce
Published Date: Nov 18, 2014
"A growing business needs a good Customer Relationship Management (CRM) application. It helps you manage critical customer information in one place — and gives you a complete view of your business. You’ll gain key business insights that help you close more deals, boost sales, and improve forecasting accuracy. But is now the right time for you?
Read this e-book to get practical advice on:
• Signs your business needs a CRM
• How CRM can improve sales and productivity
• Building your CRM strategy
• How to maximize your ROI
Download Your Complete CRM Handbook now so you can decide when your business should invest in a CRM.
Blue Hill provides guidance on 1) the Customer Journey leading to a
new generation of analytic tools, 2) key value propositions associated
with moving to tools such as IBM Cognos Analytics and IBM Watson
Analytics, and 3) recommendations for best practices in maximizing the
value of insightful and predictive analytics for enterprise data.
Analytics is game-changing and can produce valuable insights from the ever-growing volume,
velocity and variety of data. Business Intelligence (BI) provides the foundation for many types
of Analytics. It enables companies to deliver exceptional customer experience, enhance
marketing effectiveness, increase operational efficiencies, reduce financial risks, improve
product quality and reliability, and so on. But businesses are also challenged to generate timecritical
actionable insights and make a compelling financial business case for BI investments.
Achieving a 360-degree view of customers has become increasingly challenging as companies embrace omni-channel strategies, engaging customers across websites, mobile, call centers, social media, physical sites, and beyond.
Learn how software solutions in AWS Marketplace can automate data lake analysis, enabling self-service platforms for analysis that expand and enhance personalization while deepening customer understanding so you can spend more time acting on insights.
Published By: Microsoft
Published Date: Jul 20, 2018
Imagine having a relationship with
each of your customers that’s built
If every one of your connections turned to you for help
in solving their greatest challenges at every stage of the
sales journey, what would that do to your bottom line?
If you could provide every new prospect with relevant,
useful insights that would make them more successful,
how would your sales goals change?
A new model is emerging in the sales landscape. The entire
process looks vastly different than it did just a few years
ago. Although that’s due in part to constantly evolving tools
and technologies, the greater difference is in the mindsets
of buyers. Understanding that mindset and catering to it is
what catapults a successful seller into rock-star seller status.
While this shift brings new possibilities, every stage of
the selling process is also rife with new challenges. Greater
access means more noise. Countless resources make it
difficult to bring real value. These are just a few of the
Published By: Microsoft
Published Date: Jul 20, 2018
What sales and marketing gaps are you defending? How
are they impacting your ability to hit your numbers? In
this guide, we examine five massive gaps that could be
costing you time, customers, top-line growth and profit.
And we show you how to transform your business by
closing those gaps so you can get back to growing.
• Discover how to transform your business by
connecting sales and marketing with a shared set
of practices that have been proven to grow brands,
grow revenue and increase profit.
• Get expert advice from leaders who have walked
in your shoes, leaped over the gaps and unleashed
sales and marketing to drive growth – together.
• Watch insight-packed webinars from Forrester
Research, Microsoft and Adobe.