Published By: Marketo
Published Date: Aug 10, 2017
So why is a MarTech stack so critical
to success? At its base, a strategic
MarTech stack is how you can efficiently
and effectively stay connected to your
buyers. And that is critical when you
consider that businesses are competing
on customer experience. In fact, a
Harvard Business Review study, “Designing
a Marketing Organization for the Digital
Age,” described marketing technology
as essential to creating agile and
fluid structures and driving customer
engagement. Teams that use marketing
technology understand that by doing so,
they can gain better insights into the
unique relationships and connections
with their customers and prospects.
Published By: Salesforce
Published Date: Nov 18, 2014
"A growing business needs a good Customer Relationship Management (CRM) application. It helps you manage critical customer information in one place — and gives you a complete view of your business. You’ll gain key business insights that help you close more deals, boost sales, and improve forecasting accuracy. But is now the right time for you?
Read this e-book to get practical advice on:
• Signs your business needs a CRM
• How CRM can improve sales and productivity
• Building your CRM strategy
• How to maximize your ROI
Download Your Complete CRM Handbook now so you can decide when your business should invest in a CRM.
Blue Hill provides guidance on 1) the Customer Journey leading to a
new generation of analytic tools, 2) key value propositions associated
with moving to tools such as IBM Cognos Analytics and IBM Watson
Analytics, and 3) recommendations for best practices in maximizing the
value of insightful and predictive analytics for enterprise data.
Analytics is game-changing and can produce valuable insights from the ever-growing volume,
velocity and variety of data. Business Intelligence (BI) provides the foundation for many types
of Analytics. It enables companies to deliver exceptional customer experience, enhance
marketing effectiveness, increase operational efficiencies, reduce financial risks, improve
product quality and reliability, and so on. But businesses are also challenged to generate timecritical
actionable insights and make a compelling financial business case for BI investments.
Achieving a 360-degree view of customers has become increasingly challenging as companies embrace omni-channel strategies, engaging customers across websites, mobile, call centers, social media, physical sites, and beyond.
Learn how software solutions in AWS Marketplace can automate data lake analysis, enabling self-service platforms for analysis that expand and enhance personalization while deepening customer understanding so you can spend more time acting on insights.
Published By: Microsoft
Published Date: Jul 20, 2018
Imagine having a relationship with
each of your customers that’s built
If every one of your connections turned to you for help
in solving their greatest challenges at every stage of the
sales journey, what would that do to your bottom line?
If you could provide every new prospect with relevant,
useful insights that would make them more successful,
how would your sales goals change?
A new model is emerging in the sales landscape. The entire
process looks vastly different than it did just a few years
ago. Although that’s due in part to constantly evolving tools
and technologies, the greater difference is in the mindsets
of buyers. Understanding that mindset and catering to it is
what catapults a successful seller into rock-star seller status.
While this shift brings new possibilities, every stage of
the selling process is also rife with new challenges. Greater
access means more noise. Countless resources make it
difficult to bring real value. These are just a few of the
Published By: Microsoft
Published Date: Jul 20, 2018
What sales and marketing gaps are you defending? How
are they impacting your ability to hit your numbers? In
this guide, we examine five massive gaps that could be
costing you time, customers, top-line growth and profit.
And we show you how to transform your business by
closing those gaps so you can get back to growing.
• Discover how to transform your business by
connecting sales and marketing with a shared set
of practices that have been proven to grow brands,
grow revenue and increase profit.
• Get expert advice from leaders who have walked
in your shoes, leaped over the gaps and unleashed
sales and marketing to drive growth – together.
• Watch insight-packed webinars from Forrester
Research, Microsoft and Adobe.
Empower consumers. Increase productivity. Profitably compete in a saturated market. Today, mid-sized retailers need powerful tools to conquer a turbulent environment. IBM can help with tailored solutions. Click for information and a complimentary copy of National Retail Federations's report, Deeper Customer Insight - an in-depth look at five retail megatrends of 2010.
As the old adage says, "Information is power." The ability of an organization to best understand the behaviors and needs of its customers and partners, manage effective processes with timely insight, target new opportunities, and ensure that it is operating in a compliant and financially responsible manner on a day-to-day basis provides a foundation for innovation and success, let alone its survival.
Published By: Tealeaf
Published Date: May 12, 2008
While many companies believe they are delivering adequate online experiences, their customers are in pain. Why do most organizations miss the mark? Improving online customer experience requires organizations to have one view of the online customer and to utilize a common language when discussing customer experience. Tealeaf gives you insights via their new guide, "Building an Online Customer Experience Competency: Five Steps".
Read this white paper to learn five practical steps your company can take to achieve customer intimacy: 1. Plan your goals, methodology and metrics; 2. Capture the right customer information, including structured and unstructured data; 3. Predict customer behaviors; 4. Act on these insights with relevant, timely offers to optimize the predicted outcome; and 4. Expand successes into other areas.
As marketing programs become more expensive, and response and conversion rates plummet, knowing your customers is key to maximizing the profitability of your direct marketing campaigns. View this brief video to learn how you can gain valuable insight into your customers' behaviors and more accurately predict how they will respond to your marketing efforts.
"The Industrial Internet of Things (IIoT) is flooding today’s industrial sector with data. Information is streaming in from many sources — equipment on production lines, sensors at customer facilities, sales data, and much more. Harvesting insights means filtering out the noise to arrive at actionable intelligence. This report shows how to craft a strategy to gain a competitive edge. It explains how to evaluate IIoT solutions, including what to look for in end-to-end analytics solutions. Finally, it shows how SAS has combined its analytics expertise with Intel’s leadership in IIoT information architecture to create solutions that turn raw data into valuable insights.
The rise of the social consumer creates tremendous opportunities for organizations to develop deeper relationships with their customers in support of their business objectives. Whether your goals are to acquire new users, increase on-site engagement, or collect and leverage customer insights (or all of the above), a comprehensive user management platform solution will play a critical role.
View this brief video to discover how customer analytics provides unique insights on an individual customer level that can help prevent high-value customers from leaving and sell additional services to current customers.
Most CRM systems rely on historical analytics that provide a "rear-view mirror" of your customer relationships, offering little support for the decisions that shape the future. With predictive analytics, you can meet your customers' evolving needs with forward-looking insights that anticipate changes in customer attitudes, preferences, and actions. This white paper from IBM describes how a set of five predictive imperatives can help ensure that your company maximizes the value of its customer relationships and sustains higher levels of revenues and profits.
With customer analytics-including predictive analytics, social analytics, business intelligence, and decision management-companies are empowered to improve the customer experience and maximize business outcomes by being proactive, rather than reactive. Comments made in social channels about a perceived problem with a checkout tool on a company's website, for example, can alert company decision-makers about a potential issue before it hits the contact center.
View this demo to find out how IBM SPSS® solutions for predictive customer analytics can deliver deep customer insights that help you tune your marketing efforts-effectively and efficiently attracting new customers, nurturing customer relationships and retaining ideal customers. Watch how IBM SPSS software uses existing customer information to help you do the following: Identify your best customers for targeted marketing programs with customer segmentation, cluster and profiling techniques; confidently predict which customers will respond to your offers with powerful predictive models; get more out of every customer interaction by delivering real-time, predictive intelligence to front-line decision makers; and enrich and deepen your customer insight with social media analytics.
Every day, people in your organization are struggling to make the right decisions - working with customers, partners, and each other - because they simply can't use all available data. There's too much of it for humans to internalize, understand, and apply in real time. That's why organizations that automate and optimize decisions informed by predictive analytics have a significant advantage over competitors. Read this IBM white paper and discover how decision management can help you effectively leverage your business data to support faster, more-accurate real-time decisions in virtually every area of your business. You can learn the following: the common types of business decisions and how decision management affects them; why most decisions today aren't based on any real business insight; benefits of decision management-what it is and how to adopt it; and the role of predictive analytics in effective decision management.
Channel proliferation has made understanding who your customers are and how they interact with your brands over time and across channels dramatically harder. Watch this webinar and learn about IBM's customer analytics and how it can help serve you.
Learn how to create a differentiated shopping experience using customer analytics. Learn from 3 key panelists who will show their expertise in in by gaining insight into customer perceptions, predict and influencing customer actions and more.