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customer insight

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Published By: Aimia     Published Date: Jun 26, 2014
On any given day, you can ask every passenger on any given airliner what fare they’ve paid, and you’re likely to get as many different answers as the number of passengers willing (and able) to tell you. This plethora of fares is a product of complex revenue management systems evolved by airlines to optimize seat revenues. But is the current system of management the revenue endgame? Or is there an opportunity to look beyond traditional accept-or-reject decisions to build a more customer-centric revenue management system — one that builds on new customer insights to drive management decisions and uncover new sources of revenue?
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aimia, marketing, customer loyalty, branding, brand recognition, cpg, customer relationships
    
Aimia
Published By: Oracle Social Cloud     Published Date: Jan 14, 2015
The way companies listen and react to customers through social channels is crucial for businesses today. Social data is raw, real, uniquely insightful and the most authentic representative that marketers have seen in many years. Companies have the opportunity to take rich data and truly learn, understand and engage customers better than they ever have before. Hear how companies like General Motors are using Social Command Centers to improve their customer experience interactions and drive product innovations.
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command center, social listening, influencers, digital, social marketing, social intelligence, cmo, oracle, research, social business, social monitoring, customer service, social roi, cio, cpg, retail, marketing cloud, data, social media, internet marketing
    
Oracle Social Cloud
Published By: Adobe     Published Date: May 15, 2014
Adobe strives to help marketers not only collect and analyze data, but to turn data into relevant actions that reach customers in personal ways. Forrester has gathered the trends of big data and rich data to give you a sense of how they'll be used differently in 2014.
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adobe, forrester, customer insights, big data, social media, mobile marketing, cross channel marketing, multi-touchpoint, mobile marketing, business analytics, emerging marketing
    
Adobe
Published By: ForgeRock     Published Date: Mar 10, 2015
In the modern age, customers are in control of when, where, and how they consume information. In this environment, customer-focused companies strive to make their content available to an ever-growing number of connected users and devices on a much larger scale than ever before, and to gather as much data and insight from these interactions as possible. To achieve this securely, companies need identity and access management (IAM) platforms that are adaptable, scalable, responsive, and high velocity— not typical characteristics of employee-facing IAM, but all too typical of other systems of engagement. This species of solution is worthy of a unique name: identity relationship management (IRM).
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iam, irm, forrester, forgerock, platforms, relationship management
    
ForgeRock
Published By: MineralTree     Published Date: Jan 14, 2015
Customer case study featuring Sand 9, a technology company that was able to streamline their AP process and gain insight and control of their outgoing cash flow.
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mineraltree, implementation, modernize, payments, accounts, solution, update, training, business, streamline, management, security, personal finance, small business, finance
    
MineralTree
Published By: IBM     Published Date: Dec 05, 2012
Today companies are striving to provide a more customer-centric experience. Being able to understand and predict customer behavior can help forge a lasting, profitable relationship between customers and your company.
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analytics, data, customer behavior, insights, ibm
    
IBM
Published By: IBM     Published Date: Nov 04, 2014
How can you gain the insights you need to build stronger relationships with customers and improve your business results this holiday season? Read this ebook and discover how 10 leading companies are gaining deeper insight into their customers, enabling them to provide personalized experiences that engage customers across channels, increase conversions and drive revenue. Find out how they’ve harnessed the power of customer understanding and analytics to drive business results.
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consumer analytics, customer engagement, revenue growth, emerging marketing, crm & customer care, marketing research, sales
    
IBM
Published By: IBM     Published Date: Apr 13, 2015
IDC Retail Insights defines omni-channel merchandise optimization as the set of technologies, data assets, skills, processes, and management intent required to develop and maintain sets of targeted and localized offers that best satisfy important business objectives. These goals include customer satisfaction, customer lifetime value, and category, channel, and corporate performance. By "offers," IDC Retail Insights means the broad set of attributes that characterize assortments, products, services, prices, utility, and convenience that match customers' buying criteria and shopping behaviors. Targeted and localized offers present a compelling "choice set" that satisfies and delights consumers. Download this white paper to read the questions posed by IBM to Greg Girard, program director of Omni-Channel Analytics Strategies at IDC Retail Insights, on behalf of IBM's customers.
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omni-channel merchandise, ibm, targeted offers, localized offers, customer satisfaction, corporate performance, emerging marketing, internet marketing, crm & customer care, marketing research, sales
    
IBM
Published By: IBM     Published Date: May 19, 2015
Download this report and read how organizations that implement customer analytics initiatives are, increasing customer retention by up to 9x, capturing 2x more wallet share, converting an extra 3x of inbound contacts into a cross-sell event and shifting up to an additional 4x of their sales orders to more cost-effective channels.
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customer analytics, customer insights, customer retention, customer-related data, social media analytics, information responsiveness, emerging marketing, social media, internet marketing, crm & customer care, marketing research
    
IBM
Published By: IBM     Published Date: Dec 04, 2015
Join us as we discuss how to leverage network and subscriber data to create unique customer profiles, personalize engagement, and improve marketing offers.
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ibm, engagement, marketing, customer profiles, customer insight, telecommunication, crm & customer care
    
IBM
Published By: IBM     Published Date: May 02, 2016
Acquiring a clear view of a customer journey is essential if you want to provide on-brand, high-quality, consistent experiences throughout every touchpoint.
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ibm, customer journey, customer experience, touch points, insight, brand, multi channel
    
IBM
Published By: IBM     Published Date: May 02, 2016
Customers are getting more demanding. Competition is heating up. It can be difficult to get the insights you need into what customers really want—and to see your business through their eyes. And yet, that kind of insight is critical to creating effective customer engagement.
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ibm, analytics, customer journey, loyalty, customer experience, roi
    
IBM
Published By: IBM     Published Date: Jul 22, 2016
Ordinary analytics tools can’t keep up with today’s digital, multichannel and demanding customers. This guide highlights three major challenges associated with traditional analytics and how innovative strategies combined with IBM’s Customer Experience Analytics solution can solve them.
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ibm, commerce, customer analytics, customer insight, data insights, business opportunity, analytics, marketing research, traditional marketing
    
IBM
Published By: IBM     Published Date: Jul 22, 2016
"Increasingly, brands are looking to differentiate based on an exceptional customer experience. The key to improving the customer experience is being able to effectively measure what’s working and what you need to improve. IBM host a webinar presenting tips on how to measure the customer experience for your brand and how to use that data to build better journeys. Please join IBM and guest speaker Andrew Hogan from Forrester Research as we share tips on how to best measure the digital experiences customers have with your brand and how to use that information to build better journeys. The webinar will provide attendees with: • Best practices to measure the quality of digital customer experiences • Guidance on the kinds of tools to use to capture the right CX metrics • Tips for integrating metrics, including the role of customer journeys • Techniques to drive action and improve digital experiences"
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ibm, commerce, customer analytics, marketing, customer experience, customer insight, forrester, digital experience, crm & customer care, marketing research, traditional marketing
    
IBM
Published By: IBM     Published Date: Aug 17, 2016
As digital transformation accelerates, the opportunity to engage customers digitally has never been greater — but so has the threat of not delivering great customer experiences. In order for customer insights professionals to compete, the use of customer understanding to optimize experiences at scale must be at the heart of all digital transformation initiatives. Digital intelligence provides a vision and approach that captures a holistic view of the customer in order to optimize digital interactions, engagements, and experiences. During his talk James McCormick will describe the vision and need for digital intelligence; the approach needed to make it a strategic initiative, and ultimately, how it will provide a competitive advantage.
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ibm, customer experience, commerce, customer experience analytics, data insights, digital intelligence, digital interaction, engagement, customer insights, crm & customer care
    
IBM
Published By: IBM     Published Date: Aug 17, 2016
Ordinary analytics tools can’t keep up with today’s digital, multichannel and demanding customers. This guide highlights three major challenges associated with traditional analytics and how innovative strategies combined with IBM’s Customer Experience Analytics solution can solve them.
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ibm, customer experience, commerce, customer experience analytics, data insights, crm & customer care
    
IBM
Published By: IBM     Published Date: Sep 08, 2016
Read this white paper to discover how predictive analytics and cognitive commerce make it possible to get instant access to integrated information and actionable insights so you can deliver superior-and profitable-interactions with customers. You'll learn: What it takes to uncover hidden trends and explore relationships across disparate data sources using natural language queries Ways to use in-depth insight to create highly relevant campaigns and content that's aligned with individual customer behaviors and preferences How to take product recommendations to new levels of accuracy with pinpoint prediction and targeting
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ibm, ecommerce, b2c, b2c ecommerce, commerce, data, business advisor, e-commerce
    
IBM
Published By: IBM     Published Date: Oct 11, 2016
Ordinary analytics tools can’t keep up with today’s digital, multichannel and demanding customers. This guide highlights three major challenges associated with traditional analytics and how innovative strategies combined with IBM’s Customer Experience Analytics solution can solve them.
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ibm, customer analytics, customer experience, analytics, data insight
    
IBM
Published By: IBM     Published Date: Oct 12, 2016
As digital transformation accelerates, the opportunity to engage customers digitally has never been greater — but so has the threat of not delivering great customer experiences. In order for customer insights professionals to compete, the use of customer understanding to optimize experiences at scale must be at the heart of all digital transformation initiatives. Digital intelligence provides a vision and approach that captures a holistic view of the customer in order to optimize digital interactions, engagements, and experiences. During his talk James McCormick will describe the vision and need for digital intelligence; the approach needed to make it a strategic initiative, and ultimately, how it will provide a competitive advantage.
Tags : 
ibm, commerce, customer analytics, digital intelligence, customer experience
    
IBM
Published By: IBM     Published Date: Feb 01, 2017
View this webinar to learn what the experts are saying about the current state of digital analytics and hear why not upgrading is a threat to your business. James McCormack of Forrester will detail what steps you need to take now.
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ibm, commerce, customer experience, digital intelligence, customer analytics, customer insights
    
IBM
Published By: IBM     Published Date: Feb 01, 2017
Ordinary analytics tools can’t keep up with today’s digital, multichannel and demanding customers. This guide highlights three major challenges associated with traditional analytics and how innovative strategies combined with IBM’s Customer Experience Analytics solution can solve them.
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ibm, commerce, customer analytics, customer insights
    
IBM
Published By: IBM     Published Date: Aug 06, 2014
With a wealth of information readily available online, consumers are now better able to compare products, services and prices—even as they shop in physical stores. When consumers interact with retailers publicly through social media, they have greater power to influence other customers or damage a brand. These and other changes in the retail industry are creating important opportunities for retailers. But to capitalize on those opportunities, retailers need ways to collect, manage and analyze a tremendous volume, variety and velocity of data. If retailers succeed in addressing the challenges of “big data,” they can use this data to generate valuable insights for personalizing marketing and improving the effectiveness of marketing campaigns, optimizing assortment and merchandising decisions, and removing inefficiencies in distribution and operations.
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ibm, retail, data, big data, power, stores, interact, social media
    
IBM
Published By: IBM     Published Date: Aug 05, 2014
Gaining a full understanding and a single view of each customer—what makes them tick, why they buy, how they prefer to shop, why they switch, what they’ll buy next, what factors lead them to recommend a company to others—is strategic for virtually every company. Download here to learn how to create insight from your data with the MCM advantage.
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ibm, mdm, insight, data, big data
    
IBM
Published By: IBM     Published Date: Sep 16, 2014
To compete in today’s rapidly changing business environment, organizations need to capture, analyze and act on information rapidly. If they can quickly identify trends, discover patterns and generate new insights, they can address a wide array of strategic and operational goals—from increasing customer loyalty and creating targeted marketing offers to enhancing operational efficiency and reducing risk. In their report, Business Value of Big Data on Power Systems, NC State University talks about unlocking the business value of big data, and how IBM Power Systems can deliver the foundation for organizations to bring insight to the point of impact faster.
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big data, targeted marketing offers, ibm power systems, structured data
    
IBM
Published By: IBM     Published Date: Oct 01, 2014
Read this Gartner Report: Gartner Magic Quadrant for Customer Master Data This Gartner's Magic Quadrant offer insight into the part of the packaged MDM solution market that focuses on how organizations master and share a ""single version"" of customer data
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data management, customer data solutions, mdm, software products
    
IBM
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