Many potential customers and partners of Oracle Sales Cloud would like to understand from third parties if the claims Oracle makes about the product are accurate. Conducting extensive research, including interviewing customers, systems integrators, and others with firsthand experience of the application, has allowed Constellation to provide an objective view through three customer case studies.
This report offers insights into four of Constellation’s primary business research themes, the Next-Generation Customer Experience, Technology Optimization and Innovation, Digital Marketing Transformation and the Future of Work.
Practical perspectives on leveraging data to grow sales, cut costs, up-sell more effectively and make better decisions. Marketers overwhelmingly agree they have access to more than enough data. The problem is finding actionable ways to utilize data that is collected across all customer interaction points to better engage with customer and increase lifetime customer value. This white paper explores the relevance of big data for marketers: what they need to know and the steps they should take today to embrace data and analytics to position their organizations for success today.
By creating a connected field service ecosystem, organizations can increase their response time, reduce mean time-to-resolution and eventually, power a more predictive service model. This will enable a new level of field service productivity and cost-savings from increased efficiencies. Organizations will also be able to provide exceptional customer experiences consistently.
Customer disruption and asset downtime will be minimized, and organizations will be able to empower their field service resources with insight into the issue before they arrive at the customer site. All thanks to a unified field service and IoT strategy.
For sales teams to be successful in the age of the customer, they need tools that help them close more deals, faster. Some CRM tools are underused because they’re not geared to helping reps sell in the modern era. This may be because they’re complicated to use; because they’re isolated from the apps your reps use every day; or because they don’t give reps the information they need.
Today, sales automation is not (just) about managing accounts, contacts, and activities. It’s about gaining insight that provides a competitive edge, having access to predictive information, being able to collaborate in real time, creating quotes in front of the customer, updating forecasts. All at any time, from any place, using mobile devices—all helping to drive sales and pipeline.
The modern credit department is playing an expanded role in supporting sales and driving business growth. Traditionally, credit departments have focused on identifying potentially poor customers, thereby reducing losses and mitigating risks. Although this remains a critical function, credit departments also possess a wealth of data that can be mined to identify new business opportunities. With the help of new technologies, credit can work with sales departments by tapping into customer data and sharing insights for increasing sales. Download this white paper to learn more!
This video demonstrates how IBM’s Behavior Based Customer Insight for Banking leverages predictive analytics to help you personalize customer engagement and deliver customized actions. The solution leverages advanced predictive models to analyze customer transactions and spending behavior to more deeply understand customer needs and propensities, anticipate life events, and help provide a unique customer experience.
Learn new ways of analyzing digitally connected customers-from dynamic segmentation to the use of advanced analytics. With predictive tools, banks can analyze transactions and spending behavior to better understand customer needs, anticipate life events, and provide a unique experience.
Securing your infrastructure, your customer interactions and protecting
your data are critical to preserving your reputation and your bottom
line. Many cyber attacks remain undetected for up to eight months1
and can cost an organization an average of 11 million USD.2
Today’s cyber actors are becoming more sophisticated, agile and capable
of getting past any network security. Organizations must evolve, replacing
traditional defensive security strategies with a proactive, intelligence-driven
offense to prevent and disrupt these threats.
IBM® i2® Enterprise Insight Analysis is a next generation intelligence
solution that enables organizations to incorporate cyber threat hunting
into their security strategy and turn their defense into a proactive
offense.It helps organizations uncover critical insights about their
threats and threat actors so they can mitigate and counter more threats
with a combination of multi-dimensional visualte analysis capabilities
Published By: Teradata
Published Date: Sep 21, 2015
This report details our findings about how well each vendor fulfills our criteria and where they stand in relation to each other to help customer insights (CI) professionals select the right partner for their RTIM needs.
How much selling power are you really getting from your sales teams? Are you making the most out of your CRM investment?
Companies have a universal need for revenue growth, profitability, and customer satisfaction. In hopes to satiate this need, most companies have made significant investments in sales force automation to capture sales data, increase visibility to sales pipeline, and gain business insight to make better business decisions. However, few companies can say they have fully realized the benefits they hoped to achieve from their CRM investment. Additionally, with today’s modern, informed buyer, CRM technologies need to empower sales users with better information that’s easy to find and helps them sell.
Read more to learn how Oracle Configure, Price, and Quote (CPQ) Cloud extends sales automation to simplify and streamline modern quote-to-cash processes and more!
Most companies have a few people who are testers and optimizers by nature, interest, or experience. But what really moves the dial is when everyone in the company embraces a test-and-learn approach to improving the customer experience across all touchpoints.
Why is the test-and-learn approach so effective? When you test everything, your team values data over opinions. Everyone keeps learning — even from failures. The results? More visitors, more sales, happier customers, and a healthier bottom line.
To help you get there, this guide provides insights on:
What constitutes a culture of growth and optimization
Tips for building that culture in your own company
Lessons from marketing leaders who embrace the test-and-learn approach
Get the low-down on the highlights from Google's marquee cloud conference in San Francisco. From unparalleled infrastructure to customer value and product innovation, Google Cloud Next ’17 showcased insights and solutions from across the industry. Whether you’re an enterprise or a startup, Google Cloud is here to help you build what’s next.
In this ebook, you’ll find four best practices that reflect recent thinking about CX.
Do you know your people as well as you know your customers? Your people’s expectations and the way they work is changing. Employees are more diverse, mobile and technologically-savvy than ever before. HR processes are changing from focusing on transactions to knowing and engaging people. Just as sales and marketing teams use data to develop actionable and informed insights about their customers, you need to do the same in HR to know your people. Everything, from attracting and keeping the best talent, to creating better workplace experiences and increasing employee engagement and productivity, depends on smarter decisions. These in turn rely on more actionable insights. These are only possible through accurate HR data and analytics. They are vital to address the people challenges you face, so you can make smarter decisions.
Obtaining a first-mover competitive advantage or faster time-to-market requires a new wave in analytics. Dassault Systèmes remains a leading innovator in Product Lifecycle Management (PLM) and has invested heavily in analytical technologies to further drive business benefits for its customers in the related areas of planning, simulation, insight and optimization.
This white paper examines the challenges peculiar to PLM and why Dassault Systèmes’ EXALEAD offers the most appropriate solution. It also clearly positions EXALEAD PLM Analytics alongside related technologies like BI, data-warehousing and Big Data solutions.
Understand and implement PLM Analytics to access actionable information, support accurate decision-making, and drive performance.
Published By: iKnowtion
Published Date: Aug 11, 2010
Marketing executives seek ways to generate incremental revenue from marketing programs. A major retailer used customer insights and a customer development framework to drive profitability and generate millions of dollars in incremental revenue and greater profitability.
You’re on the hook for more than just moving prospects through the funnel and delivering leads to sales. You’re responsible for managing the customer relationship. But how does it feel to the customer when that transition takes place? All too often, the first contact with sales feels like starting the conversation over again. And for customers who have already invested time and energy learning about a company and their products, this can be a jarring experience. Great composers use consistent melodic themes over the course of a piece. As marketers, it is our responsibility to ensure there is harmony and consistency over the full lifecycle of the customer relationship. But linking the conversations that marketing and sales have with prospects depends on your ability (and willingness) to share insights that are born from data.
The bottom line is that those that have the most customer insight will win because they know what customers want.
So the question is how will you get that insight? What is it that you don’t know about customers in the market(s) that you operate in? Do you have all the attributes about customers in your MDM system that could be of value to your business? Do you know about all the relationships that your customers have in your MDM system?
In most cases, the answer to the above questions is no which inevitably means one thing. You need more data
Effectively using and managing information
has become critical to driving growth in areas
such as pursuing new business opportunities,
attracting and retaining customers, and
streamlining operations. In the era of big data,
you must accommodate a rapidly increasing
volume, variety and velocity of data while
extracting actionable business insight from that
data, faster than ever before.
These needs create a daunting array of
workload challenges and place tremendous
demands on your underlying IT infrastructure
and database systems. In many cases, these
systems are no longer up to the task—so it’s
time to make a decision. Do you use more staff
to keep up with the fixes, patches, add-ons and
continual tuning required to make your existing
systems meet performance goals, or move to a
new database solution so you can assign your
staff to new, innovative projects that move your
Welcome to the era of the digital enterprise, where digital is
your journey and cognitive is your destination. As business
leaders, you are under growing pressure to use information
to its fullest potential, delivering new customer experiences
as fuel for business growth. The digital economy is changing
the way we gather information, gain insights, reinvent our
businesses and innovate both quickly and iteratively
A hybrid cloud environment, combining traditional IT systems
and public cloud, enables you to extend business processes
beyond the walls of your organization. For example, many
organizations use public cloud as a collaborative development
environment to create innovative applications that can then be
ported to an on-premises or hybrid production environment.
Effectively using and managing information has become critical to driving growth in areas such as pursuing new business opportunities, attracting and retaining customers, and streamlining operations. In the era of big data, you must accommodate a rapidly increasing volume, variety and velocity of data while extracting actionable business insight from that data, faster than ever before.
These needs create a daunting array of workload challenges and place tremendous demands on your underlying IT infrastructure and database systems. This e-book presents six reasons why you should consider a database change, including opinions from industry analysts and real-world customer experiences. Read on to learn more.
Published By: Teradata
Published Date: Jun 12, 2013
This IDC Health Insights Perspective discusses the growing importance of CRM for healthcare payers, its expected benefits and potential challenges, and suggested best practices for harnessing CRM capabilities to drive enhanced value for both payers and end consumers.
Published By: Teradata
Published Date: Jun 14, 2013
This paper explains how customer relationships can be threatened by lack of insight into their behaviors and preferences and how financial services organizations can use data analytics and customer-centric marketing to improve these relationships and drive business.
Published By: Teradata
Published Date: Jul 30, 2013
This paper examines the obstacles that make interactive customer management a challenge for many insurance carriers. It describes how they can create a more customer-centric business by using a sophisticated analytics platform to uncover valuable insights into their business and provides concrete examples of specific areas where insurers gain value. The adoption of a customer-centric approach need not be accomplished all at once. Rather, it can be managed and self-funded by following a roadmap that delivers incremental capabilities and revenue.