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customer journey

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Published By: Bronto     Published Date: Jul 19, 2017
With the exponential growth of internet marketing and online advertising, the customer's journey to making a purchase has grown longer, often including a mrylad of touch points along the way. Whether they begin with a direct search or visit a website via a paid advertisement, the modern shopper takes far more time to explore their options and do their research before buying. Lets take a closer look at three common stages of today's buying journey and solutions for effectively managing each one.
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online advertising, internet marketing, online shopping, mobile shopping, customer loyalty, brand loyalty, loyalty program, shopping incentive
    
Bronto
Published By: IBM     Published Date: Jul 14, 2017
Today’s CMO is responsible for selling experiences, not just products. Two-thirds of our respondents regard developing deeper, richer customer experiences as their top marketing priority. Learn how Torchbearer CMOs are meeting these expectations and expanding their roles by putting the entire customer journey first.
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technology advances, convergence, personalized customer experience, customer interaction, predictive analysis
    
IBM
Published By: IBM     Published Date: Jul 14, 2017
Today’s CMO is responsible for selling experiences, not just products. Two-thirds of our respondents regard developing deeper, richer customer experiences as their top marketing priority. Learn how Torchbearer CMOs are meeting these expectations and expanding their roles by putting the entire customer journey first.
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cloud computing, mobile solutions, convergence, technology advances, predictive analysis, business value
    
IBM
Published By: Oracle APAC ZO OD Prime Volume CX ABM Leads June 2017     Published Date: Jul 11, 2017
What this case study reveals is that, with the right leadership, it is possible to turn a company around and make it far more responsive and relevant to its customers, and as a result deliver growth and profits. The upshot of D+M's cultural and business transformation has been a return to growth and profitability. The entire enterprise has played its part, which is why the annual Chairman's Award has recognized individuals who have lived the winning cultural values and achieved excellence in performance. Winners have included factory workers and services people. The firm also continues to innovate with HEOS WMS capabilities extending to the other brands. Customer experience continues to be an area of deep cross-functional focus, and feedback from customers provides a clear indication that the customer experience throughout their buying and ownership journeys is rated highly.
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visionary leadership, adaptive enterprise architecture, simplified processes, continuous innovation, rewarding pervasive cx, acute sensing capabilities, collaborative
    
Oracle APAC ZO OD Prime Volume CX ABM Leads June 2017
Published By: Oracle APAC ZO OD Prime Volume ERP ABM Leads June 2017     Published Date: Jul 11, 2017
What this case study reveals is that, with the right leadership, it is possible to turn a company around and make it far more responsive and relevant to its customers, and as a result deliver growth and profits. The upshot of D+M's cultural and business transformation has been a return to growth and profitability. The entire enterprise has played its part, which is why the annual Chairman's Award has recognized individuals who have lived the winning cultural values and achieved excellence in performance. Winners have included factory workers and services people. The firm also continues to innovate with HEOS WMS capabilities extending to the other brands. Customer experience continues to be an area of deep cross-functional focus, and feedback from customers provides a clear indication that the customer experience throughout their buying and ownership journeys is rated highly.
Tags : 
visionary leadership, adaptive enterprise architecture, simplified processes, continuous innovation, rewarding pervasive cx, acute sensing capabilities, collaborative
    
Oracle APAC ZO OD Prime Volume ERP ABM Leads June 2017
Published By: Oracle APAC ZO OD Prime Volume HCM ABM Leads June 2017     Published Date: Jul 11, 2017
What this case study reveals is that, with the right leadership, it is possible to turn a company around and make it far more responsive and relevant to its customers, and as a result deliver growth and profits. The upshot of D+M's cultural and business transformation has been a return to growth and profitability. The entire enterprise has played its part, which is why the annual Chairman's Award has recognized individuals who have lived the winning cultural values and achieved excellence in performance. Winners have included factory workers and services people. The firm also continues to innovate with HEOS WMS capabilities extending to the other brands. Customer experience continues to be an area of deep cross-functional focus, and feedback from customers provides a clear indication that the customer experience throughout their buying and ownership journeys is rated highly.
Tags : 
visionary leadership, adaptive enterprise architecture, simplified processes, continuous innovation, rewarding pervasive cx, acute sensing capabilities, collaborative
    
Oracle APAC ZO OD Prime Volume HCM ABM Leads June 2017
Published By: Oracle APAC ZO OD Prime Volume SCM ABM Leads June 2017     Published Date: Jul 11, 2017
What this case study reveals is that, with the right leadership, it is possible to turn a company around and make it far more responsive and relevant to its customers, and as a result deliver growth and profits. The upshot of D+M's cultural and business transformation has been a return to growth and profitability. The entire enterprise has played its part, which is why the annual Chairman's Award has recognized individuals who have lived the winning cultural values and achieved excellence in performance. Winners have included factory workers and services people. The firm also continues to innovate with HEOS WMS capabilities extending to the other brands. Customer experience continues to be an area of deep cross-functional focus, and feedback from customers provides a clear indication that the customer experience throughout their buying and ownership journeys is rated highly.
Tags : 
visionary leadership, adaptive enterprise architecture, simplified processes, continuous innovation, rewarding pervasive cx, acute sensing capabilities, collaborative
    
Oracle APAC ZO OD Prime Volume SCM ABM Leads June 2017
Published By: Namogoo     Published Date: Jul 11, 2017
This report helps e-commerce companies understand the scale and scope of the “Online Journey Hijacking” phenomenon, where your customer’s online journey is disrupted, and your revenue is impacted, by third-party product ads cause by client-side Digital Malware.
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ecommerce optimization, conversion rate optimization, ecommerce, online customer journey, online journey hijacking, digital malware, ad injections
    
Namogoo
Published By: Adobe     Published Date: Jun 22, 2017
With all the devices and channels out there, it’s harder than ever for companies to maintain a consistent brand experience. There are more ways for customers to connect with companies than ever before. And they expect each and every interaction to feel connected, cohesive, and personal. For marketers to connect the dots for customers, they need to fully understand the customer journey. Read The Sum of Its Parts to learn: • How the customer experience can be your competitive edge • The importance of providing consistent experiences across all channels • Four strategies for future-proofing your customer experience
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customer engagement, brand experience, channeling, customer journey, competitive edge
    
Adobe
Published By: Adobe     Published Date: Jun 22, 2017
Like the renowned Sydney Opera House, your brand has the potential to become an icon. Read our guide, Vision from the Harbor, to find out how. You’ll discover strategies for standing together with customers. So your business can stand out from the crowd. Read our guide now to learn how you can: • Create unforgettable experiences across the entire customer journey • Test those experiences and improve them to lift conversion • Overcome organizational barriers to create a true culture of optimization
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data, marketing, customer journey, customer experience, strategy
    
Adobe
Published By: IBM APAC     Published Date: Jun 07, 2017
Read this white paper to discover the 5 best practices for understanding customer journeys.
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customer experience, customer journey, satisfaction, customer experience management
    
IBM APAC
Published By: IBM APAC     Published Date: Jun 07, 2017
The analytics tools you’ve come to rely on probably haven’t kept pace with this rapid change, and may now be less effective. Systems may not be nimble enough to follow customer journeys across channels and time. Different platforms in different departments can’t talk to each other, so reporting is slowed. And it’s difficult to take proactive steps when your view of the total customer experience is a little blurry. Download this white paper to find out more.
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customer experience, analytics, analytics tools, customer analytics, customer experience management
    
IBM APAC
Published By: Bronto     Published Date: May 18, 2017
The buyer’s journey is constantly evolving, and it can be difficult to keep up with the ever-changing expectations of the consumer. With so many potential touch points between new website user and returning customer, it’s essential that your business be prepared every step of the way. The tools are there to help you – set them up now to start recovering that lost revenue with relevant personalized marketing. From browsing to carting to checkout to post-purchase, optimizing your business at every stage of the journey is critical to increasing your conversion rates, and ultimately, your profitability. If the path is too difficult to navigate or not relevant to consumers, you’ll quickly lose shoppers and find it nearly impossible to develop loyal fans of your brand. Get to know your customers, help them feel comfortable and confident about buying from you and do your best to earn a coveted spot as one of their favorite go-to shopping destinations.
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bronto, checkout optimization, sales management, security optimization, customer service, loyalty programs, promotions
    
Bronto
Published By: Marketo     Published Date: May 18, 2017
Across industries, marketing increasingly plays a critical role in company growth. After all, the top expectation of CEOs polled by Gartner, in the 2014 Gartner Executive Summary for CMO Leadership, Accountability, and Credibility within the C-suite, is that the CMO would not only improve, but also own the customer experience by 2016. Combine this with the fact that digital is quickly becoming the de facto medium for customer interactions, and it’s easy to see why it’s essential that CMOs build an effective, efficient, and scalable marketing technology (aka MarTech) stack. Today, according to Forrester’s 2015 research, “Don’t Let Muddled Messaging Compromise Customer Experience,” as much as 90% of a buyer’s journey is self directed. Your buyers have moved online and many of them (likely a majority of them) prefer to be reached through digital channels.
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integrate, social lead tool, slide share, webinar platform, lead capture, web forms, delivery assurance, event automation
    
Marketo
Published By: Marketo     Published Date: May 18, 2017
While ABM is not a new way to strategically market to target accounts, now it is a scalable, achievable strategy that organizations of all sizes can implement to focus on whole lifecycle marketing for key accounts. Marketing, selling to, and supporting your customers at an account-level is not only critical to your success, it’s what your customers expect. Competitive organizations that are focused on engaging their customers across the entire lifecycle, and throughout their buyer journey, need to sell at an account level, understand the influence of the different contacts and speak directly to them. The ABM we practice today is entirely different than the manual processes of days past. Implementing an ABM strategy no longer means an astronomical investment but it does mean increased revenue, focus, and partnership within your organization.
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organization management, target accounts, engaging content, channel optimization, analytics, technology management, abm strategy, communication management
    
Marketo
Published By: Adobe     Published Date: May 16, 2017
New digital technologies are changing the retail space and encouraging customers to purchase in-store. As a retailer, you can adopt digital technology into your store to avoid getting left behind. This new guide from Adobe outlines six strategies to deliver engaging customer experiences, both digital and physical, in every step of the customer journey. Read The Future is Today: A Guide to Become a Digital Retailer to learn: • Why retailers are blending digital technology with traditional shopping • Six key strategies to align business needs with customer needs • Which technologies you need to build a “store of the future”
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Adobe
Published By: Datastax     Published Date: May 15, 2017
Customer experience might be a relatively new term, but the concept goes back millennia. In Ancient Greece, the retailer’s relationship with the customer was deep and personal, and that’s because the seller knew almost every customer extremely well. What happened? Mass distribution and mass marketing, for one. But now, thanks to technology, we are returning to being able to form a deep, personal relationship with the customer. Read this eBook to learn about the retailer’s journey from knowing the customer to depersonalization to using powerful technology to go back to the types of vendor-buyer relationships that existed thousands of years ago.
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datastax, customer experience, buying initiatives
    
Datastax
Published By: SAS     Published Date: Apr 25, 2017
Marketing must meet the needs of tech-savvy customers knowledgeable of brands and product information due to the rapid growth of connectivity, available information and expansion of channels. Before making a purchase decision, customers often consult more than 10 sources including social media, user reviews, online stores and brand comparisons. And, customers want to be recognized across all the platforms through which they interact with you – whether speaking to your employees on a mobile phone, tweeting at the brand or creating a shopping cart online. Similarly, you want to recognize every step of these journeys and understand the significance of each one.
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SAS
Published By: SAS     Published Date: Apr 25, 2017
Whether you call them customers, clients, patrons, guests or patients, customers are your organization’s most important asset. And that means customer loyalty should be among your top priorities. No matter when or where the customer journey begins – from websites and online chat to physical locations and call centers – customers expect you to provide a unique and personal experience. How can you use data and analytics to recognize your best customers across channels and know exactly where they are in their customer journey? Keep reading to find out.
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SAS
Published By: SAS     Published Date: Apr 25, 2017
When was the last time you had an outstanding customer experience? Perhaps you hesitated before answering. Now, think for a minute about your customers – would they hesitate before answering the same question about your business? If you think the answer might be yes, it’s time to consider the customer journey.
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SAS
Published By: Adobe     Published Date: Apr 17, 2017
Marketers shouldn’t work in the dark. The science of online testing shines a light on your marketing, showing you what to optimize throughout the entire customer journey. The new Adobe guide, Finding Eureka, shows you how. Read the guide to learn: • Strategies and best practice approaches to online testing • Incremental steps to improving your online testing • The benefits of different test types including A/B, A/Bn, multivariate, and multichannel
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marketing, online testing, customer experience, adobe, multichannel
    
Adobe
Published By: Genesys     Published Date: Apr 07, 2017
Choosing the right technology to design and orchestrate customer engagement across all digital channels and voice is key to delivering on customer expectations for effortless omnichannel experiences. Read this eBook to learn how to: - Modernize your contact center infrastructure, increase workforce efficiency and deliver personalized customer experiences - Orchestrate omnichannel customer journeys with a single platform for all digital channels and voice - Evaluate the top five capabilities of a Customer Experience Platform
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genesys, contact center engagement, customer engagement, omnichannel experience, customer experience
    
Genesys
Published By: Datastax     Published Date: Apr 04, 2017
Netflix, Intuit and Clear Capital. These 3 innovative companies have one thing in common. They are altering their business landscape and transforming the way people live and work through highly personalized applications. And they're doing this with Apache Cassandra™ and DataStax. Download this white paper and learn why relational technologies failed to meet the demands of Netflix, Mint Bills and Clear Capital and how these enterprises modernize their Web and Mobile applications with DataStax to drive customer engagement, loyalty and lifetime value.
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datastax, netflix, mint bills, digital, personalization
    
Datastax
Published By: Adobe     Published Date: Mar 21, 2017
Die fünf Best Practices in diesem Leitfaden helfen Einzelhändlern beim Übergang zum Erlebnisunternehmen. Dies bedeutet nicht nur die Zusammenfassung der digitalen und physischen Kanäle in einer vollständig integrierten Customer Journey, sondern auch die Entwicklung von Erlebnissen für Kunden, die deren Bedürfnisse und Wünsche in den Mittelpunkt rücken.
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Adobe
Published By: Adobe     Published Date: Mar 21, 2017
The five best practices within this guide can help retailers to become experience-led businesses. That means not only blending digital and physical channels into a fully connected customer journey, but also building experiences around the customer in ways that put their needs and wants front and centre.
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Adobe
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