Skip to main content
 

customer journey

Results 176 - 200 of 305Sort Results By: Published Date | Title | Company Name
Published By: Adobe     Published Date: Mar 26, 2018
Marketing leaders are asking their analytics teams to provide better insights into customers, prospects and journeys, and a more accurate assessment of the impact of marketing tactics. Use this research to find a digital marketing analytics tool to support your needs.
Tags : 
    
Adobe
Published By: SmartFocus     Published Date: Mar 09, 2015
84% of customers said they would no longer buy from a business that didn't take into account their preferences and purchase history. Therefore crowd recommendations and ‘best sellers’ just don’t cut it anymore. Looking at the behavior of all customers to discover popular and trending products is not enough. You need to provide a unique storefront for every customer. That’s why getting personalization right, is key to ensuring your customer has a seamless experience, increases purchase opportunities and ultimately ensures your business stands out from the crowd.
Tags : 
personalization, contextualization, customer journey, customer behavior, customer experience, customer engagement, customer relationships, marketing strategy
    
SmartFocus
Published By: INT_AstuteIT_ABM_DoubleTouch_BENELUX     Published Date: Feb 23, 2018
Digital technologies and increasing customer engagement point traditional financial institutions towards a wonderful new world of an enhanced customer experience. Herded by a wave of regulatory ‘enablers’ - through the yin-yang regulations in the form of the GDPR and PSD2 - the industry landscape is ripe for transformation for those willing and able to embrace this new world: connected customer ecosystems beyond their own institutional walls. In doing this, this creates more comprehensive customer journeys - and ultimately, better quality customer experiences.
Tags : 
    
INT_AstuteIT_ABM_DoubleTouch_BENELUX
Published By: SAS     Published Date: Apr 25, 2017
Marketing must meet the needs of tech-savvy customers knowledgeable of brands and product information due to the rapid growth of connectivity, available information and expansion of channels. Before making a purchase decision, customers often consult more than 10 sources including social media, user reviews, online stores and brand comparisons. And, customers want to be recognized across all the platforms through which they interact with you – whether speaking to your employees on a mobile phone, tweeting at the brand or creating a shopping cart online. Similarly, you want to recognize every step of these journeys and understand the significance of each one.
Tags : 
    
SAS
Published By: SAS     Published Date: Jan 17, 2018
Consider the many ways that a customer encounters your brand – organic results on a search engine, display media campaigns, social media links, re-targeting on external sites, etc. One thing is certain – consumer journeys are far from linear. They can occur across multiple platforms, devices and browsers. The problem is that organizations are often constrained to channel-limiting decisions regarding their media investment allocations. Marketing attribution helps you analyze the impact and business value of company-generated marketing interactions to help make the best marketing investment decisions. The challenge is to interpret the massive volumes of customer data that continues to expand day by day.
Tags : 
    
SAS
Published By: SAS     Published Date: Jan 17, 2018
The digital marketplace presents new challenges for marketers, yet provides the perfect canvas for creating personalized, relevant communications and developing deep relationships with customers based on ongoing interactions. This paper explores what customer “moments of truth” mean, and how understanding those moments of truth along the customer journey enables marketers to deliver the personalized, real-time responses that customers crave. You’ll also learn best practices on how customer experience optimization and digital marketing optimization can help marketers capitalize on moments of truth.
Tags : 
    
SAS
Published By: HERE Technologies     Published Date: Jul 11, 2019
On-demand services that transport people in high volumes over short distances have a crucial role to play in changing urban transportation. New technology and data bring a wealth of opportunity for new mobility service providers to optimize, keep customers satisfied and achieve the operational superiority for which they’re all striving. This ebook looks at the critical role location intelligence can play in helping on-demand organizations make that extra drop-off each hour. By reading this ebook, you will discover: - How accurate location, asset and routing data can aid fleet optimization and improve service response times - How accurate pick-up and trip destination ETAs ensure time isn’t wasted connecting users with drivers - How services can calculate the fastest possible route between multiple waypoints to maximize journey efficiency
Tags : 
urban mobility, here tech, mapping
    
HERE Technologies
Published By: HERE Technologies     Published Date: Jul 23, 2019
On-demand services that transport people in high volumes over short distances have a crucial role to play in changing urban transportation. New technology and data bring a wealth of opportunity for new mobility service providers to optimize, keep customers satisfied and achieve the operational superiority for which they’re all striving. This ebook looks at the critical role location intelligence can play in helping on-demand organizations make that extra drop-off each hour. By reading this ebook, you will discover: - How accurate location, asset and routing data can aid fleet optimization and improve service response times - How accurate pick-up and trip destination ETAs ensure time isn’t wasted connecting users with drivers - How services can calculate the fastest possible route between multiple waypoints to maximize journey efficiency
Tags : 
here tech, mapping, location data, location intelligence, car sharing, ride sharing, e-scooters sharing
    
HERE Technologies
Published By: SAS     Published Date: Jan 17, 2018
This RSR custom research report explores the impact of omnichannel methods on merchandising, marketing and the supply chain; specifically, what analytical capabilities address the challenges that omnichannel selling and fulfillment pose for retailers. Consumers today routinely begin their shopping journeys online, but complete their purchases in nearby stores, in their “home” stores or delivered directly to their doors. Retail analytics enables organizations to capture data from their customers' journeys. Retailers that successfully deliver relevant omnichannel experiences while gaining a more sophisticated understanding of demand (where and how it is initiated) will enhance their brands’ value and create compelling and profitable customer relationships.
Tags : 
    
SAS
Published By: Hewlett Packard Enterprise     Published Date: May 11, 2018
Digital transformation (DX) is a must for midsize firms (those with 100 to 999 employees) to thrive in the digital economy. DX enables firms to increase competitive advantage through initiatives such as automating business processes, creating greater operational efficiencies, building deeper customer relationships, and creating new revenue streams based on technology-enabled products and services. DX is a journey, and it starts with firms embracing an IT-centric vision that guides a data-driven, analytics-first strategy. The outcome of DX initiatives depends on the ability of a firm to efficiently leverage people (talent), process, platforms, and governance to meet the firm’s business objectives.
Tags : 
    
Hewlett Packard Enterprise
Published By: Dell EMC     Published Date: May 09, 2018
Modern businesses are increasingly embracing digital transformation — leveraging new technologies to reinvent core processes, business models, product offerings, and the customer experience. As businesses embark on the digital transformation journey, they need to modernize their underlying technology infrastructure to enable a more agile, customerfocused, flexible, and innovative digital workplace to drive greater human and operational efficiencies. Intel Inside®. Powerful Productivity Outside. Intel® Xeon® processor
Tags : 
    
Dell EMC
Published By: MuleSoft     Published Date: Apr 15, 2019
eCommerce offers consumers new ways to interact with traditional retailers, resulting in changed consumer preferences – 63% of customers today would switch brands for a better connected experience, and 75% want personalized offers based on purchase history. Traditional retailers need to consider how to build a new digital retail platform strategy within their business models to engage with consumers and help maintain their competitive edge. Read this whitepaper to learn: A 4-step strategy for retailers to build a retail digital platform strategy with APIs. The role APIs can play in optimizing consumer journey personalization and creating new revenue channels. How a leading fast food company created a unified consumer experience by adopting a platform-based business model.
Tags : 
    
MuleSoft
Published By: AWS     Published Date: Jul 24, 2019
Add more value to your business Independent Software Vendors (ISVs) are turning to the cloud to modernize their applications and get rid of their commercial database dependencies to improve application performance, lower total cost of ownership (TCO), and reach new customers. DB Best delivers the established processes and technology ISVs need to accelerate the modernization of applications still running on commercial databases to Amazon Aurora. This enables your customers to quickly get up-and-running on the cloud and drive greater business value through Amazon Web Services (AWS). View the webinar to learn how DB Best and AWS enable you to accelerate every stage of your application modernization journey – from evaluating the right migration path for your application, to following a proven and repeatable database migration process, to driving growth and reaching more customers.
Tags : 
    
AWS
Published By: Adobe     Published Date: Mar 03, 2017
To make a great first impression, take a good look at your digital enrollment process. Because it’s more than forms. It’s the start of your customer journey. A streamlined onboarding process saves customers time and hassle. It also increases conversions, improves experiences, and reduces costs. In this report, we discuss best practices for updating your digital enrollment, including: • How leaders in finance do it right • Increasing engagement with mobile-optimized forms and signatures • Ensuring enrollment is compliant and builds trust
Tags : 
digital enrollment, onboarding, customer service, customer experience, cost reduction, mobile-optimization
    
Adobe
Published By: Adobe     Published Date: Nov 09, 2017
To make a great first impression, take a good look at your digital enrollment process. Because it’s more than forms. It’s the start of your customer journey. A streamlined onboarding process saves customers time and hassle. It also increases conversions, improves experiences, and reduces costs. In this report, we discuss best practices for updating your digital enrollment, including: How leaders in finance do it right Increasing engagement with mobile-optimized forms and signatures Ensuring enrollment is compliant and builds trust
Tags : 
    
Adobe
Published By: Adobe     Published Date: Mar 21, 2017
The five best practices within this guide can help retailers to become experience-led businesses. That means not only blending digital and physical channels into a fully connected customer journey, but also building experiences around the customer in ways that put their needs and wants front and centre.
Tags : 
    
Adobe
Published By: Adobe     Published Date: Oct 11, 2018
To set themselves apart, companies need to shift to an experience-first approach that keeps customers engaged as they move from device to store and back again. Read Moving Beyond Click and Mortar: 5 Steps to Experience Excellence to learn how you can blend digital and physical channels into a fully connected customer journey. Read the guide to learn how top retailers: Shift from channel-first to customer-first Build unique experiences around their brand story Differentiate their experiences with digital Simply fill out the form to download the report.
Tags : 
    
Adobe
Published By: Adobe     Published Date: Mar 03, 2017
To set themselves apart, companies need to shift to an experience-first approach that keeps customers engaged as they move from device to store and back again. Read Moving Beyond Click and Mortar: 5 Steps to Experience Excellence to learn how you can blend digital and physical channels into a fully connected customer journey. Read the guide to learn how top retailers: • Shift from channel-first to customer-first • Build unique experiences around their brand story • Differentiate their experiences with digital
Tags : 
customer experience, customer journey, brand story, digital experience
    
Adobe
Published By: ServiceSource     Published Date: Jun 18, 2019
Market shifts and evolutions over time have brought us to a very unique point in B2B commerce. We’ve rapidly accelerated through several transitions: from a product economy, to the service economy, to the subscription economy, and today, the experience economy. Download the whitepaper to learn how ServiceSource can provide the most comprehensive and streamlined customer journey experience that spans the entire B2B customer lifecycle.
Tags : 
    
ServiceSource
Published By: Genesys     Published Date: Apr 07, 2017
Choosing the right technology to design and orchestrate customer engagement across all digital channels and voice is key to delivering on customer expectations for effortless omnichannel experiences. Read this eBook to learn how to: - Modernize your contact center infrastructure, increase workforce efficiency and deliver personalized customer experiences - Orchestrate omnichannel customer journeys with a single platform for all digital channels and voice - Evaluate the top five capabilities of a Customer Experience Platform
Tags : 
genesys, contact center engagement, customer engagement, omnichannel experience, customer experience
    
Genesys
Published By: MuleSoft     Published Date: Jul 13, 2018
"Omnichannel is becoming more than connecting system A to system B - but rather preparing for the future as new channels continue to arrive. By leveraging an API-led approach, organizations can develop more meaningful (and valuable) relationships with their customer and improve customer engagement—moving beyond transactions through multi-channel engagement. This whitepaper outlines why and how to develop an omnichannel strategy. Accenture and MuleSoft are uniquely positioned to help companies realize the revenue potential and capture the operational synergies of an omnichannel strategy. Read this whitepaper to discover: -How API-led connectivity leads to developing an omnichannel strategy -Case studies of Accenture and MuleSoft customers who achieved strong business outcomes with omnichannel -How to accelerate the omnichannel journey with an application network"
Tags : 
    
MuleSoft
Published By: IBM     Published Date: Jul 22, 2016
"Increasingly, brands are looking to differentiate based on an exceptional customer experience. The key to improving the customer experience is being able to effectively measure what’s working and what you need to improve. IBM host a webinar presenting tips on how to measure the customer experience for your brand and how to use that data to build better journeys. Please join IBM and guest speaker Andrew Hogan from Forrester Research as we share tips on how to best measure the digital experiences customers have with your brand and how to use that information to build better journeys. The webinar will provide attendees with: • Best practices to measure the quality of digital customer experiences • Guidance on the kinds of tools to use to capture the right CX metrics • Tips for integrating metrics, including the role of customer journeys • Techniques to drive action and improve digital experiences"
Tags : 
ibm, commerce, customer analytics, marketing, customer experience, customer insight, forrester, digital experience
    
IBM
Published By: Namogoo     Published Date: Jul 11, 2017
This report helps e-commerce companies understand the scale and scope of the “Online Journey Hijacking” phenomenon, where your customer’s online journey is disrupted, and your revenue is impacted, by third-party product ads cause by client-side Digital Malware.
Tags : 
ecommerce optimization, conversion rate optimization, ecommerce, online customer journey, online journey hijacking, digital malware, ad injections
    
Namogoo
Published By: Adobe     Published Date: Apr 20, 2016
To improve your customer engagement, you need to test and learn from every possible interaction. Forrester provides helpful steps and insights in their report, Optimize Customer Experiences with Online Testing and Continuous Optimization. Read the report to learn: • How to establish an online testing strategy based on continuous optimization • How to elevate your testing by achieving four crucial optimization objectives • Recommendations from Forrester on practical next steps in your optimization journey
Tags : 
adobe, marketing, data driven marketing, continuous optimization, customer experience, customer engagement, crm & customer care
    
Adobe
Published By: Tealium     Published Date: Feb 20, 2015
Is Your Marketing Headed Down The Right “Path”? Download our free Econsultancy study, “The Path to Unified Marketing,” (value: $695) to learn why nearly 50 percent of marketers consider obtaining a single view of the customer journey critical to their success.
Tags : 
tealium, marketing, technology, data, advertising, digital, fragmented data, unification
    
Tealium
Start   Previous    1 2 3 4 5 6 7 8 9 10 11 12 13    Next    End
Search      

Add Research

Get your company's research in the hands of targeted business professionals.