Learn how predictive marketing can help you deliver customers experiences that really connect. By making the most of your customer data, you’ll learn to communicate in the ways your customers expect and demand.
Published By: Ephesoft
Published Date: Jan 18, 2018
Insurance companies are intensely data and document driven. Learn how intelligent document capture solutions can help all types of insurance offerings improve customer service, process claims faster and create streamlined, efficient and profitable business practices.
Published By: Adverity
Published Date: Jun 15, 2018
Master Your Client's Data To Build An Advertising Agency For The Future
This is the first part of our ebook Strategic Playbook For Data-driven Advertising Agencies. In this instalment we cover how agency executives can benefit from their client's data to maintain a sustainable, future-proof business in times of digital transformation.
Scaling your business with Marketing Intelligence
Building a data strategy to stay ahead of the curve
Mastering the end-to-end data management process
Once you decide to master your data, you will be rewarded with deep, meaningful insights and happy long-term clients that get the most out of their data. We know it’s worth it!
Signup and download the 28-page pdf-document to understand how data will secure your spot in the future advertising industry.
As the approach to strategic business decision making becomes more and more data driven, a method for consolidating our various data sets, which are often spread across multiple systems becomes exceedingly important.
Two of the biggest players in data driven decision making are website analytics platforms and customer relationship management systems. The former includes accumulating data on top of the funnel behavior such as site traffic origins, lead generation, content consumption tracking, device usage, and overall site behavior. While the latter has a focus more on bottom of the funnel activity such as lead nurturing, customer status, lifetime value, etc.
Lastly, without communication between these two essential platforms, a complete understanding of your customers, from lead to longtime client, may never be possible. A web analytics (Google Analytics) and CRM integration provides you with a 360 degree view of your customer base, so that you can understand not just what PPC efforts
Published By: Webtrends
Published Date: Jun 20, 2011
Marketers, managers and technologists all need real-time performance insights at their fingertips. Webtrends invites you to experience the award-winning Analytics 10, unified analytics uniquely made for digital marketing professionals in this webinar featuring Logitech and 3M.
Our data-driven digital marketing solutions will help you fuel the customer lifecycle, automate your operations, and improve ROI. Interested in learning more about what ExactTarget can do for you? Take a look at our suite of products.
As marketers the world over share conflicting stories of social triumph and trial in the pages of leading industry pubs, rumors run rampant across this largely uncharted marketing territory. We’re busting 5 major social marketing myths that have made their way into mainstream marketing lore, and revealing proven facts and strategies to help guide your social efforts and execution.
Join a panel of experts including Jonathan Ferrar, IBM Vice President, Smarter Workforce, to learn about:
• Trends in the workforce
• Attracting the very best talent and getting them productive fast
• Sharing and locating collective knowledge to empower employees
• Making data driven decisions
This white paper explores the data-driven strategies of innovative organizations who leverage employee engagement as a strategic weapon to improve productivity, retention, and corporate performance.
It looks at different ways of measuring engagement, how common challenges in building engagement programs have been overcome by well-known enterprises, and offers real-life examples from HR executives.
This white paper explores why today's executives still lack the relevant information or data quality to make decisions in a timely manner. Inside, learn about the biggest decisions-making challenges facings modern businesses and three keys to achieving better data-driven decisions.
Published By: Mintigo
Published Date: Sep 05, 2018
Creating a data-driven, intelligent sales and marketing system is both today’s challenge and tomorrow’s imperative. Marketers can no longer live by “I think, I feel” and sales can no longer manage by “gut instinct.”
Data is the new power currency in sales and marketing, and this is especially true if you want to succeed in an account-based marketing approach. Begin with the end in mind, use data and predictive intelligence to discover and target accounts and decision makers, create targeted content, select channels, deliver an omni-channel experience and measure results.
This ebook will cover seven steps that every account-based marketer and seller should follow to create a successful process for ABM.
The malware industry supplies all the components cybercriminals need to easily perpetrate malware-driven financial fraud and data theft. In today’s virtual world, the
scope of organizations vulnerable to malware-driven cybercrime is quite broad. In addition to banks and credit unions that are subject to online banking fraud, financial fraud can be perpetrated on insurance companies, payment services, large e-commerce companies, airlines and many others.
"The malware industry supplies all the components cybercriminals need to easily perpetrate malware-driven financial fraud and data theft. In today’s virtual world, the scope of organizations vulnerable to malware-driven cyber crime is quite broad. In addition to banks and credit unions that are subject to online banking fraud, financial fraud can be perpetrated on insurance companies, payment services, large e-commerce companies, airlines and many others. "
Learn about a solution for electronics manufacturers to promote greater efficiency and profitability, as well as consumer satisfaction.
The full spectrum of IoT electronics consists of Medical Devices, Consumer electronics and appliances, network equipment providers and many more. “These “smart, connected products”—made possible by vast improvements in processing power and device miniaturization and by the network benefits of ubiquitous wireless connectivity—have unleashed a new era of competition.”
It is important for healthcare organizations to become data driven. IBM can help organizations leverage a wide range of big data to deliver clinical and financial benefits, and the provide the steps organizations should take to become data driven.
When designed well, a data lake is an effective data-driven design pattern for capturing a wide range of data types, both old and new, at large scale. By definition, a data lake is optimized for
the quick ingestion of raw, detailed source data plus on-the-fly processing of such data for exploration, analytics, and operations. Even so, traditional, latent data practices are possible, too.
Organizations are adopting the data lake design pattern (whether on Hadoop or a relational database) because lakes provision the kind of raw data that users need for data exploration and
discovery-oriented forms of advanced analytics. A data lake can also be a consolidation point for both new and traditional data, thereby enabling analytics correlations across all data. With the
right end-user tools, a data lake can enable the self-service data practices that both technical and business users need. These practices wring business value from big data, other new data sources, and burgeoning enterprise da