Using customer location data to drive foot traffic and sales is a given for today’s smart marketers. But digital data alone isn’t enough to design and execute optimal campaigns.
The future of location-based marketing incorporates new technology that provides a data stream of polygons - granular information on the size and shape of buildings - that identifies precisely where customers are when shown relevant offers, and helps track whether those offers convert to sales.
This Industry Dive eBook endorsing HERE Technologies explains how to leverage such new, powerful and precise matrices to measure campaign efficacy and success. It also includes:
• An explanation of how new granular audience and footfall data can provide impactful attribution insights
• A specific list of value adds a proprietary polygon database partner can provide
• A case study of a company that used continually-updated polygon data to boost their segmentation, behavior analytics and attribution capabilities.
This TDWI Checklist Report presents requirements for analytic DBMSs with a focus on their use with big data. Along the way, the report also defines the many techniques and tool types involved. The requirements checklist and definitions can assist users who are currently evaluating analytic databases and/or developing strategies for big data analytics.
If you are trying to process, understand, and benefit from "big data," you need SAP® HANA®.
Process data at extreme speeds
Real-time analytics and insights
If you want to make sure you have access to your data for insights, whenever and wherever you need them, then SAP HANA on Lenovo's future-defined infrastructure—powered by the Intel® Xeon® Platinum processor—delivers what you need.
Get the details on everything you need to know about the value of SAP HANA, why SAP chose Lenovo for their own HANA installation, and how Lenovo can help your organization today.
What if you could reduce the cost of running Oracle databases and improve database performance at the same time? What would it mean to your enterprise and your IT operations?
Oracle databases play a critical role in many enterprises. They’re the engines that drive critical online transaction (OLTP) and online analytical (OLAP) processing applications, the lifeblood of the business. These databases also create a unique challenge for IT leaders charged with improving productivity and driving new revenue opportunities while simultaneously reducing costs.
Published By: Oracle CX
Published Date: Oct 19, 2017
Modern technology initiatives are driving IT infrastructure in a new direction. Big data, social business, mobile applications, the cloud, and real-time analytics all require forward-thinking solutions and enough compute power to deliver the performance required in a rapidly evolving digital marketplace. Customers increasingly drive the speed of business, and organizations need to engage with customers on their terms. The need to manage sensitive information with high levels of security as well as capture, analyze, and act upon massive volumes of data every hour of every day has become critical. These challenges will dramatically change the way that IT systems are designed, funded, and run compared to the past few decades. Databases and Java have become the de facto language in which modern, cloud-ready applications are written. The massive explosion in the volume, variety, and velocity of data increases the need for secure and effective analytics so that organizations can make better
Published By: Oracle CX
Published Date: Oct 19, 2017
Modern technology initiatives are driving IT infrastructure in a new direction. Big data, social business,
mobile applications, the cloud, and real-time analytics all require forward-thinking solutions and
enough compute power to deliver the performance required in a rapidly evolving digital marketplace.
Customers increasingly drive the speed of business, and organizations need to engage with customers
on their terms. The need to manage sensitive information with high levels of security as well as
capture, analyze, and act upon massive volumes of data every hour of every day has become critical.
These challenges will dramatically change the way that IT systems are designed, funded, and run
compared to the past few decades. Databases and Java have become the de facto language in which
modern, cloud-ready applications are written. The massive explosion in the volume, variety, and
velocity of data increases the need for secure and effective analytics so that organizations can make
Published By: Oracle CX
Published Date: Oct 20, 2017
With the growing size and importance of information stored in today’s
databases, accessing and using the right information at the right time has
become increasingly critical. Real-time access and analysis of operational
data is key to making faster and better business decisions, providing
enterprises with unique competitive advantages. Running analytics on
operational data has been difficult because operational data is stored in row
format, which is best for online transaction processing (OLTP) databases,
while storing data in column format is much better for analytics processing.
Therefore, companies normally have both an operational database with data
in row format and a separate data warehouse with data in column format,
which leads to reliance on “stale data” for business decisions. With Oracle’s
Database In-Memory and Oracle servers based on the SPARC S7 and
SPARC M7 processors companies can now store data in memory in both
row and data formats, and run analytics on their operatio
Published By: Oracle CX
Published Date: Oct 20, 2017
Databases have long served as the lifeline of the business. Therefore, it is no surprise that performance has always been
top of mind. Whether it be a traditional row-formatted database to handle millions of transactions a day or a columnar
database for advanced analytics to help uncover deep insights about the business, the goal is to service all requests as
quickly as possible. This is especially true as organizations look to gain an edge on their competition by analyzing data
from their transactional (OLTP) database to make more informed business decisions. The traditional model (see Figure
1) for doing this leverages two separate sets of resources, with an ETL being required to transfer the data from the OLTP
database to a data warehouse for analysis. Two obvious problems exist with this implementation. First, I/O bottlenecks
can quickly arise because the databases reside on disk and second, analysis is constantly being done on stale data.
In-memory databases have helped address p
Published By: IBM APAC
Published Date: Nov 22, 2017
A user initiates the call and selects the source language, such as Spanish. (In this example, assume that the target language is set to English.) As the user is talking to the support representative, the audio is converted to text using the Speech to Text service. Then using Language Translator, the text is translated to English.
English language text is then sent to the Text to Speech service as input. The output audio message is what the support representative hears. All of this happens in near real time. The text from Speech to Text and the Language Translator service also can be stored in a database for analytics. The same process is repeated in reverse for the audio message sent by support personnel.
Oracle Autonomous Data Warehouse Cloud is more than just a new way to store and analyze data; it’s a whole new approach to getting more value from your data.
Market leaders in every industry depend on analytics to reach new customers, streamline business processes, and gain a competitive edge. Data warehouses remain at the heart of these business intelligence (BI) initiatives, but traditional data-warehouse projects are complex undertakings that take months or even years to deliver results.
Relying on a cloud provider accelerates the process of provisioning data-warehouse infrastructure, but in most cases database administrators (DBAs) still have to install and manage the database platform, then work with the line-of-business leaders to build the data model and analytics. Once the warehouse is deployed—either on premises or in the cloud—they face an endless cycle of tuning, securing, scaling, and maintaining these analytic assets.
Oracle has a better way. Download this whitepaper to f
Published By: Clustrix
Published Date: Sep 04, 2013
Online advertising is a highly competitive and innovative market being driven to new levels by the rise of ad exchanges, real-time bidding alongside traditional ad networks. With advertisers increasingly buying one impression at a time, advertising market growth is soaring.
If your database is the bottleneck limiting the growth of your advertising business, this is the white paper for you. Find out how Clustrix will give you access to functionality, such as ad segmentation and targeting based on up-to-the minute campaign performance, as well as instant access to smart data, so your clients can make the right buy decisions.
This free whitepaper considers the technical challenges this rise presents for the database, and discusses the unique technology that enables Clustrix to solve these challenges and give your advertising business a competitive advantage.
Published By: Clustrix
Published Date: Oct 08, 2013
This whitepaper outlines new database technologies that are helping advertisers remove bottlenecks that slow down applications, improve functions such as ad segmentation and targeting based on up to the minute campaign performance and give agency clients instant access to smart data.
Learn how to create cloud infrastructure that's secure by default and has better core efficiency for Java, database, and big data. Oracle's servers offer hardware acceleration of data analytics and machine learning, with 10X better time-to-insight.
"With the introduction of Oracle Database In-Memory and servers with the SPARC S7 and SPARC M7 processors Oracle delivers an architecture where analytics are run on live operational databases and not on data subsets in data warehouses. Decision-making is much faster and more accurate because the data is not a stale subset. And for those moving enterprise applications to the cloud, Real-time analytics of the SPARC S7 and SPARC M7 processors are available both in a private cloud on SPARC servers or in Oracle’s Public cloud in the SPARC cloud compute service.
Moving to the Oracle Public Cloud does not compromise the benefits of SPARC solutions. Some examples of utilizing real time data for business decisions include: analysis of supply chain data for order fulfillment and supply optimization, analysis of customer purchase history for real time recommendations to customers using online purchasing systems, etc.
TIBCO Spotfire® Data Science is an enterprise big data analytics platform that can help your organization become a digital leader. The collaborative user-interface allows data scientists, data engineers, and business users to work together on data science projects. These cross-functional teams can build machine learning workflows in an intuitive web interface with a minimum of code, while still leveraging the power of big data platforms.
Spotfire Data Science provides a complete array of tools (from visual workflows to Python notebooks) for the data scientist to work with data of any magnitude, and it connects natively to most sources of data, including Apache™ Hadoop®, Spark®, Hive®, and relational databases. While providing security and governance, the advanced analytic platform allows the analytics team to share and deploy predictive analytics and machine learning insights with the rest of the organization, white providing security and governance, driving action for the business.
Storing data is critical. Everyone stores data. Today, it’s all about how you use the data you’re storing and if you’re storing the right data. The right mix of data and the ability to analyze it against all data types is driving markets worldwide in what is known as digital transformation.
Digital transformation requires storing, accessing, and analyzing all types of data as fast and efficiently as possible. The end goal is to derive insights and gain a competitive advantage by using those insights to move faster and deliver smarter products and services than your competition.
Is your data architecture up to the challenge of the big data era? Can it manage workload demands, handle hybrid cloud environments and keep up with performance requirements? Here are six reasons why changing your database can help you take advantage of data and analytics innovations.
The data integration tool market was worth approximately $2.8 billion in constant currency at the end of 2015, an increase of 10.5% from the end of 2014. The discipline of data integration comprises the practices, architectural techniques and tools that ingest, transform, combine and provision data across the spectrum of information types in the enterprise and beyond — to meet the data consumption requirements of all applications and business processes.
The biggest changes in the market from 2015 are the increased demand for data virtualization, the growing use of data integration tools to combine "data lakes" with existing integration solutions, and the overall expectation that data integration will become cloud- and on-premises-agnostic.
Here are the 6 reasons to change your database:
Lower total cost of ownership
Increased scalability and availability
Flexibility for hybrid environments
A platform for rapid reporting and analytics
Support for new and emerging applications
Download now to learn more!
As organizations develop next-generation applications for the digital era, many are using cognitive computing ushered in by IBM Watson® technology. Cognitive applications can learn and react to customer preferences, and then use that information to support capabilities such as confidence-weighted outcomes with data transparency, systematic learning and natural language processing.
To make the most of these next-generation applications, you need a next-generation database. It must handle a massive volume of data while delivering high performance to support real-time analytics. At the same time, it must provide data availability for demanding applications, scalability for growth and flexibility for responding to changes.
The data center is coming under immense pressure. The boom in connected devices means increasing volumes of data – and all that needs processing. One way for CSPs to accelerate customer workloads is by using FPGAs, which are easier to use than ever before.
Download Intel's latest eGuide, ‘FPGA-as-a-Service: A Guide for CSPs' to discover:
• How to add FPGAs to the data center
• The structure of the Intel® Acceleration Stack for FPGAs
• Adding off-the-shelf accelerator functions
• How FPGAs can accelerate many cloud services, such as database as a service and analytics as a service
IBM DB2 with BLU Acceleration helps tackle the challenges presented by big data. It delivers analytics at the speed of thought, always-available transactions, future-proof versatility, disaster recovery and streamlined ease-of-use to unlock the value of data.