Businesses today certainly do not suffer from a lack of data.
Every day, they capture and consume massive amounts
of information that they use to make strategic and tactical
decisions. Yet organizations often lack two critical capabilities
when it comes to making the right decisions for the business:
the ability to make accurate predictions about the future,
and to then use those predicted insights in conjunction with
organizational goals to identify the best possible actions they
The combination of predictive analytics and decision
optimization provides organizations with the ability to
turn insight into action. Predictive analytics offers insights
into likely scenarios by analyzing trends, patterns and
relationships in data. Decision optimization prescribes
best-action recommendations given an organization’s
business goals and business dynamics, taking into account
any tradeoffs or consequences associated with those actions.
Adobe is a leader in personalization engines, according to Gartner.
Why Should the Target Audience Care?
Finding the right personalisation engine can have a dramatic impact on an organisation’s ability to provide quality, personalised experiences to their clientele. Gartner is a prestigious and respected organisation. Marketers and IT can rely on them to help make make crucial decisions about the best providers to use.
Gartner conducted an extensive, multi-criteria evaluation of personalisation engines. They researched, analyzed, and scored the most significant ones, in order to help businesses make the right choice of provider.
KEY POINTS PROVIDED AS GUIDELINES
Adobe is a Leader. Many of Adobe's products include personalization features. However, Adobe Target offers a stand-alone personalization engine for segmentation, optimization and recommendations, and can be integrated with third-party platforms for marketing or digital commerce personalization. M
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