No matter where they are, your customers expect you to be there too, offering fluid, consistent experiences across channels
Customer choices continue to expand - 5.5 million new smart things are connected every day, and by 2020, Gartner predicts there will be 20.8 billion connected things worldwide.
76% of marketers agree that personalization is driving increased need for more assets.
88% of marketers agree that they need an easier way to discover and share assets that generate the best engagement.
With a hybrid content and experience solution, Synopsys saw:
o A 40% increase in productivity
o Reduction from 2 weeks to 2 hours to restructure content
WHY SHOULD THE TARGET AUDIENCE CARE?
Companies need to transform their businesses to meet the demands of customers in an omnichannel world.
This guide provides tips on how to filter through targeted solution marketing to make an informed, objective assessments when selecting the best commerce solution for you. Key points include: - Finding a platform that is flexible, agile, scalable. - The benefits of employing a single platform for all commerce use cases. - Leveraging customer data for commerce strategies - Employing an ecosystem of support. - Focusing on long term value over the initial costs. Every organization is at a different point in their ability to deliver frictionless shopping experiences that customers demand. Follow these guidelines to position your business for strategic growth.
As the lines between business-to-business (B2B) and business-to-consumer (B2C) marketing continue to blur, the B2B marketing environment looks set to change, with companies seeing more demands placed on their operations to satisfy their audiences. To stay competitive, B2B marketers must expand their existing operating models to incorporate data-driven decision-making, relationship engagement, and digital technologies that enable individualized communications.
Managing service delivery in todayís complex and dynamic business environments demands new and different approaches from IT. The explosive growth and the rate of change of information has brought particularly daunting challenges for IT that have contributed to incredibly complex underlying infrastructures. To get a true picture of all of the components necessary to support an IT or Business Service, you must access and bring together data that resides in disparate data silos throughout the enterprise.
Because business success is tightly fused with technology, IT costs are rising, and this trend is expected to continue. As a result, businesses are demanding that IT be more than a static resource. IT is expected to deliver business results with a measurable contribution to the organization's bottom line.
To meet the challenges of intense competition and increasing customer demands, companies must tightly align their IT service management with business issues and priorities. This paper outlines the maturity steps involved in the progression towards proactive Business Service Management (BSM) and explains how ASG's metaCMDB helps secure its seamless adoption.
Published By: Marketo
Published Date: Sep 03, 2019
From a consumer perspective, the best brands are those that weave themselves into their customers’ lives—becoming a part of their identity. These brands are present all the time without obvious detection or being seen as a distraction. They don’t just show up to demand something—Buy Now! Start Today! Click Here!—but they don’t wait on the sidelines either. So what makes these brands so successful? Instead of being seen as overbearing, these brands are successful because they are listening and responding to customers' wants and needs. They effectively practice omni-channel marketing—marketing that seeks to provide a seamless customer experience, regardless of channel or device.
Download this ebook to learn about the benefits of an advanced omni-channel marketing strategy, including how to:
understand your customer journey
align your organizational structure to support your omni-channel strategy
coordinate your channels
choose the right tools
Businesses that do a good job of onboarding have higher engagement and retention rates than those that don’t, and it doesn’t take long for new hires to decide whether or not they’re going to stick around.
Engagement is the emotional connection employees have to their organization. Highly engaged employees believe in what they’re doing, feel a sense of ownership and will deliver more than what’s required in their roles; disengaged employees might not even come in on Mondays.
Thanks to the skills shortage and the Boomer exodus, organizations are now in dire competition for the top 10% of skilled employees— who are looking for more than just a job. Expectations include not just benefits and vacation time, but ongoing development, flexible work policies, and a meaningful place to work. Are you keeping up?
Is your recruiting process working for you? Do candidates refer others to your company, or are you scraping to fill your vacant positions? Fill out the form for your copy of Give Your Candidates What They Want and check out our top 5 simple ways to attract the BEST candidates:
Recognizing your people and rewarding them for their efforts and achievements is the easiest way to boost engagement in your business. And higher engagement = higher performance = higher profit, so it makes sense to say thanks now and then.
Software development has evolved from rigid waterfall methodologies to more streamlined
approaches, like Agile and more recently DevOps. This evolution has taken place in
large part to shorten development life cycles and meet increased business demands.
Today, businesses of all sizes have built an advantage by implementing a DevOps culture
and processes, which break down silos between development and operations, allowing
organizations to create better software faster.
As organizations implement DevOps on Amazon Web Services (AWS), they need to
understand the security implications. The AWS Shared Responsibility Model makes clear
that AWS secures what’s “on the cloud,” while the customer is responsible for securing
their assets “in the cloud.” When AWS customers go about securing their DevOps
environments, they need to do so in a way that provides robust protection without limiting
Published By: Skillsoft
Published Date: Sep 25, 2013
HR execs are not finding their budgets rising at the same levels as their workforce requirements. By 2020, the global labor market faces a shortage of 38-40 million college educated workers and 45 million secondary educated workers1. Despite the change catalyst that the mounting crisis demands, many organizations have not adjusted their strategies. Why would an organization race to develop skills by investing the same portion of their budget in classroom approaches and build training that they could buy? To help organizations find a smarter way out of the talent crisis, the Director of Research at the world’s leading learning analytics firm compared the results of Skillsoft elearning to classroom and internally developed elearning benchmarks. The results were clear; Skillsoft provides a solid answer to the global talent imperative.
Marketing is evolving and B2B Marketers that fail to embrace this change will become irrelevant. While shocking to some, this perspective is not new; it's simply becoming increasingly apparent to the B2B marketing community.
Work is changing. Rapidly. Changing technologies are demanding new skills and even new occupations. Cornerstone, in partnership with the Institute for the Future, identified five super skills that will help you and your organization meet the coming demands of the future of work.
Year-end performance reviews don’t reflect the feedback and development needs of modern workers. Continuous Performance Management starts with the foundational belief that employees want to perform well and they want to improve, grow and develop in their careers. Read this brief to learn the four steps of how to use continuous performance management for your business.
Getting any business off the ground is no small feat. And once you're up and running, the key to survival and long-term success is growth. You have to grow to survive. Read this brief which contains four tips to maximize the chances of success in growing your business.
Millennials want to learn, develop, and grow in their careers. For HR leaders, to hold on to your young leaders it is essential to develop a strategic learning program. Read this brief to learn four things a learning program needs to be successful…especially with the millennial workforce.
Every business experiences growing pains at some point in its life cycle. To overcome them, you must have goals and alignment to business objectives. The best way to do that? Set OKR's -- Objectives & Key Results. Learn more about how OKR's, SMART Goals, and check-ins can help set your business on a trajectory of growth and success.
Millennials (a.k.a. Generation Y), defined as people born anywhere from 1980 to 1999, have access to technology, communications, and publishing that simply wasn’t available decades ago. As a result, they have demands for career and lifestyle that are often different than older generations.
To find out what it takes to draw in this highly sought-after community, we asked recruiters and anyone hiring young talent what they believe are the “must-adopt” recruiting techniques for hiring Millennials.
Published By: Cotendo
Published Date: Sep 01, 2010
The company needed a different CDN and website acceleration solution to provide its users with the level of responsiveness to changing stock market conditions that they depend on - and that Seeking Alpha demanded of itself.
In the financial services industry (FSI), high-performance compute infrastructure is not optional; it’s a prerequisite for survival. No other industry generates more data, and few face the combination of challenges that financial services does: a rapidly changing competitive landscape, a complex regulatory environment, tightening margin pressure, exponential data growth, and demanding performance service-level agreements (SLAs).