Welcome to the future of 24/7, any-time, anywhere access to digital content - where dynamic publishing solutions are the mantra. Is your organization ready for this brave new world of digital content distribution? This whitepaper explores how to prime your organization to leverage rapid digital content consumption as a key to business intelligence.
Download this case study to learn how SPAR Austria, a leading food retail company enhanced their digital marketing strategies by leveraging the powerful content management and publishing capabilities of Adobe Experience Manager.
Recently, Adobe gathered a panel of executives from Condé Nast, National Geographic, Newsday, and other publishers to discuss their organizations' efforts to create a new breed of e-publications based on the mobile computing power of the tablet.
Published By: Sailthru
Published Date: Apr 07, 2016
In the past 20 years, email marketing has changed
more than any other form of direct marketing. But the
Request for Proposal process that marketers use to
select email service providers has not evolved at the
same pace. In this guide, you’ll learn how to update
your RFP process to increase subscription conversion,
advertising revenue, and content recirculation.
Published By: Sailthru
Published Date: Aug 15, 2016
Download this guide to discover how to find a partner that moves beyond antiquated batch-and-blast methodologies to impact:
-Audience retention rates
-Effective reporting and predictive analytics
Who should download:
-Online Media and Digital Publishing Executives
-Directors of Audience Development, CRM, and Engagement
-Email Marketing Managers
With the proliferation of customer experience initiatives, content marketing and an increasing need to fulfill content delivery on mobile devices, digital publishing has now become an important component of the digital toolbox for every organization.
Research firm InfoTrends recently released the 2015 Digital Publication Platform Market Overview, which finds that:
• Over 90% of enterprises are moving towards electronic documentation.
• The digital publishing platform landscape is made up of approximately 60 to 80 main companies, but is dominated by a few vendors that can be considered influencers.
• The digital publishing platform market will grow by a 25% CAGR (compound annual growth rate) over the next five years.
Learn more about the market, solution providers and take a look at the future of digital publishing in the InfoTrends Digital Publication Platform Market Report.
Companies of all sizes are realizing the increasingly important role digital plays in the enablement of their employees, sales teams and customers.
To communicate with employees and customers around the world, Lufthansa Cargo needed to develop a corporate tablet and smartphone app that featured key details about the company such as information on its fleet, network, infrastructure, products and corporate responsibility. While Lufthansa Cargo had already gone digital with a customer magazine, the company realized a corporate app was a must have. Originally the app was envisioned as a toolkit for Lufthansa Cargo‘s top management and sales staff, but it ultimately developed into a multimedia offering for all air cargo enthusiasts.
Download the case study to learn how Lufthansa Cargo increased its digital reach with an award-winning corporate app.
The growth of the dynamic publishing market is shaping the way organizations develop streamlined enterprise content management strategies, keep up with shifting end-user content consumption trends and acquire the best solutions for scalability, output and ease-of-use.
Dynamic publishing solutions is critical for content creators looking to address the largest audience possible. In their report, Analysis of the Global Dynamic Publishing Market, Frost & Sullivan examines the impact and vendor solutions.
Download the report to:
• Learn why dynamic publishing solutions are gaining significant traction across all industries and verticals
• Discover which vendors are competing in the market — from those that offer point-solutions, such as XML authoring tools, to those offering complete end-to-end platforms
• Access the latest research and predictions on the dynamic publishing market, which is expected to reach $2.5 billion by 2017
Published By: Inkling
Published Date: Aug 08, 2014
Learn what five mission-critical questions your marketing team should be asking in order to better align your digital content creation and see how this will allow users to better interact with your content.
With the boom in content marketing, many top brands have equipped themselves to tell great stories, but they’re not always prepared to publish content in a systematic way. This eBook, an interactive Ceros experience, explains how to turn your brand into a digital publishing powerhouse following best practices from top media publishers.