Most large companies have already made investments in tools that make video webcasting possible. Video is the most
vibrant and intimate medium that executives can use to convey information to large, far-flung internal audiences. Video
helps keep employees on the same page about company branding, strategic direction, and externally-facing stories and
messaging. It facilitates the transparency and authenticity that today’s employees demand.
CEOs of large, global corporations are frequently the catalyst for enterprise live streaming because they know they
can use it to make a powerful and personal connection with tens of thousands of remote employees—efficiently and
cost-effectively. They support using technology to foster communication and transparency, leading to a more engaged,
productive workforce. They recognize the power of video. And they see how engaged, satisfied employees can collectively
strengthen their company’s competitive advantage and enhance their bottom line.
If your CEO
Published By: Allscripts
Published Date: May 01, 2014
Meaningful Use Stage 2 increases many of the thresholds that were in Stage 1, but the main focus of Stage 2 is on exchanging structured information among providers and patients. With less than 7% of EHR vendors certified, are your systems and providers ready?
Published By: Iterable
Published Date: Nov 28, 2018
With the rise of consumer demands for highly personalized products and services comes the necessity of creating a unified brand experience. Research shows that a cross-channel marketing strategy delivers 3X more effective campaigns and 23X higher rates of customer satisfaction.
In Iterable’s Cross-Channel Engagement Benchmark Report, we demonstrate that brands continue to prioritize email above mobile, web and direct mail messaging. We surveyed 200+ Iterable customers (49% Enterprise & 51% Mid-Market) to learn which channels and campaigns had the most success in 2018. To find out the results, download a copy of our hot-off-the-press — 2018 Cross-Channel Engagement Benchmark Report.
The Top Takeaways:
• The status quo when it comes to B2C marketing outreach
• How marketers are engaging customers throughout the lifecycle
• Expert commentary from our partners and customers
Brand marketers invest billions to create an emotional connection between their brand and prospective customers. As media fragments and customers increasingly engage with the brand in ways outside the direct control of the corporate marketer, brand positioning and messaging and the building of emotional connections with consumers becomes more challenging.
Until now, marketers have been limited to two relatively uninspired options for sending direct communications to consumers on their mobile phones: SMS (a.k.a., text messaging), and text-only, imageless email on devices like the BlackBerry and Palm Treo. But with the introduction of Apple’s iPhone and competitor operating systems like Google’s Android and Palm’s Pre/Pixi now offering similarly rich user experiences, email marketers have a huge opportunity to reach consumers anywhere, any time, on their mobile devices.
Published By: Sailthru
Published Date: Jul 01, 2015
The ability to know the next action of an individual customer is gold, quite literally, as this knowledge translates directly into revenue. True predictive intelligence has arrived, and it’s one of the most incredibly exciting advancements in modern marketing. With good reason given that for many brands as much as 95% of future revenue comes from a mere 5% of customers! But with any major advancement, messaging landmines threaten a marketer’s ability to identify the technologies that can actually deliver on the predictive promise.
Download this information-packed white paper by Nancy Flynn, Executive Director of the ePolicy Institute, for a no-nonsense look at the business risks and legal liabilities associated with employee misuse of the Internet, email, instant messaging (IM), and peer-to-peer (P2P) file-sharing technology.