Published By: Silverpop
Published Date: Sep 19, 2011
With the growth of email marketing flooding inboxes, the pressure has never been greater to deliver highly compelling and creative communications programs. With more companies sending out more emails, you've got to do more to position your program above the competitive fray.
In this book we describe best practices honed through 13 years of experience and partnership with some of the leading technology companies in the world.
These best practices will give you insight into three key areas:
• Data management & renewal opportunity generation
• Sales strategy & execution
• Continuing the renewal cycle
We hope you enjoy this book!