Published By: Marketo
Published Date: Feb 11, 2019
Advertising has evolved. No longer is it restricted to print publications, static billboards, radio, and television. Modern technologies have opened the door to a whole new era of advertising–digital advertising. Digital advertising allows marketers and advertisers to reach and appeal to their core audiences in new ways and with more precision.
The challenge of meeting the modern buyer's expectation of a continuous, cross-channel, and personal experience is met with new ad technology and innovations that continue to advance at break-neck speeds. New ad technology platforms, types of ads, methods of tracking, dynamic ad content, and advances such as the Internet of Things now provide endless opportunities for marketers and advertisers to engage their customers personally and across channels.
In this comprehensive, 110+ page guide, we cover topics from the evolution of digital advertising, to how to structure your digital marketing team, to testing and optimization. Loaded with checkli
Welcome to the future of 24/7, any-time, anywhere access to digital content - where dynamic publishing solutions are the mantra. Is your organization ready for this brave new world of digital content distribution? This whitepaper explores how to prime your organization to leverage rapid digital content consumption as a key to business intelligence.
While the shift from disk to digital offers tremendous potential opportunities, it also presents a host
of new challenges for gaming companies. As the online channel grows increasingly complex and the pace
of innovation accelerates, many companies struggle to keep up. Not only are there websites and storefronts
to manage, but also real-time gaming servers, large software downloads, and live-streamed competitions and
events. Games are transforming from fixed, boxed products to dynamic, ongoing services – with frequently
updated content, in-game micro-transactions, virtual goods and social interactions. Mobile adds another
dimension to the trend, as consumers increasingly look to play on smart phones and tablets – or on multiple
screens across devices.
To successfully navigate this complex and changing landscape, gaming companies need an agile,
high- performance infrastructure that allows them to turn the Internet into a reliable and effective
online distribution channel. This requires f
As complex product companies look to build sales opps they're using mobile platforms (iPads and Smartphones) to demo products anywhere, anytime. But the question is, who's developing the dynamic content that's exciting prospects and accelerating sales?As complex product companies look to build sales opps they're using mobile platforms (iPads and Smartphones) to demo products anywhere, anytime. But the question is, who's developing the dynamic content that's exciting prospects and accelerating sales?
Shifting business requirements for digital content and new technologies are changing the ECM market. This Magic Quadrant analyzes these dynamics, their impact on ECM vendors and their implications for application leaders in charge of content management.
Published By: Marketo
Published Date: Sep 22, 2015
The challenge of meeting the modern buyers expectation of a continuous, cross-channel, and personal experience is met with new ad technology and innovations that continue to advance at break-neck speeds. New ad technology platforms, types of ads, methods of tracking, dynamic ad content, and advances such as the Internet of Things now provide endless opportunities for marketers and advertisers to engage their customers personally and across channels.
Published By: Riverbed
Published Date: Nov 12, 2012
This Forrester white paper examines the trends driving the new wave of dynamic web content in enterprises to understand its sources, its shape, and its impact on current web architectures and networks. Learn more about the keys to content management
Each season, the Movable Ink team looks back at recent campaigns and honors five brands for creating engaging agile email marketing experiences that stood out in the inbox. Download the Spring 2014 edition of The Inkredible Five to see standout emails from brands like Lilly Pulitzer, The Wall Street Journal, and 7 For All Mankind.
Published By: bigtincan
Published Date: Oct 10, 2014
Sales teams are the lifeblood of every organization, as they are tasked with acquiring market share and growing revenue. Access to corporate content – and understanding how to use it – is one of the greatest barriers salespeople must overcome. Mobile sales enablement is about providing dynamic, on-demand content that can be accessed during any selling situation.
For decades technical writers have reaped the benefits of XML to lower the cost and effort associated with creating, managing and reusing content across multiple output formats. Now, with the introduction of Smart Content, business users and subject matter experts can easily adopt XML in order to keep up with consumer demand for high-value communication.
Download the free eBook The Beginner’s Guide to Smart Content and discover:
• What is Smart Content?
• A Brief Primer on Publishing Processes
• The Cost of Smart Content
• Who Else Is Using XML for Document Production?
• What’s Wrong with XML?
• Smart Content Details
• 12 Reasons to Adopt Smart Content
The growth of the dynamic publishing market is shaping the way organizations develop streamlined enterprise content management strategies, keep up with shifting end-user content consumption trends and acquire the best solutions for scalability, output and ease-of-use.
Dynamic publishing solutions is critical for content creators looking to address the largest audience possible. In their report, Analysis of the Global Dynamic Publishing Market, Frost & Sullivan examines the impact and vendor solutions.
Download the report to:
• Learn why dynamic publishing solutions are gaining significant traction across all industries and verticals
• Discover which vendors are competing in the market — from those that offer point-solutions, such as XML authoring tools, to those offering complete end-to-end platforms
• Access the latest research and predictions on the dynamic publishing market, which is expected to reach $2.5 billion by 2017
This white paper examines 5 key areas of integrated sales and marketing funnel economics, and provides examples of how marketing departments drive qualified sales opportunities and revenue that will affect how their organizations grow revenue.
Published By: Gleanster
Published Date: Mar 14, 2012
B2B marketers operate in a world where the ability to dynamically serve up relevant website content at the so-called "moment of truth" has traditionally presented a monumental challenge. This 8-page Deep Dive analyst report explores the promise of what Gleanster terms Real-time Website Content Versioning.
When we talk about the world becoming increasingly interconnected, instrumented and intelligent, the most ubiquitous example is the smartphone. It collects and disseminates data while its users are at home and on the go, likely serving up just as much-if not more-dynamic, socially driven information as static, always-there web content.
IBM® Mobile Web Push allows marketers to influence and inform their mobile audience in innovative ways. Web push notifications are dynamically triggered for display on mobile websites based on the actions of your visitors. This personalization is possible without the complications of existing content management, advertisement servers or IT involvement.
Web conferencing is emblematic of the dynamic blend of content and collaboration in the digital workplace. Conferencing markets converge as audio, video and Web mix with persistent spaces to enable faster decisions and remote teamwork.
Read this Gartner review to see how IBM is recognized as a leader in the web conferencing market.
You'll improve your marketing results when you target your messaging to segments, rather than blasting the same campaign out to all your prospects. Learn how to segment your prospects into groups with shared needs and concerns.
Published By: Riverbed
Published Date: Nov 08, 2012
Many enterprises are shifting from desktop applications to web and mobile apps, they have started a tidal wave of dynamic content that will overwhelm traditional architectures. A tidal wave of dynamic web content is coming - how will you respond?