A loyalty program can deliver a number of important benefits to restaurants, coffee shops
or other food and beverage operations. It provides restaurant operators with a way to
reward customers and encourage repeat business. It is also an effective, measurable
marketing tool Ė by gathering details about your guests, such as their e-mail address and
location or date or birth, you can target them with promotions to help grow your revenue.
"The Cincinnati Zoo & Botanical Garden is one of the nationís most popular attractions, a Top 10 Zagat-rated Zoo, and a Top Zoo for Children according to Parentís Magazine. Each year, more than 1.3 million people visit its 71-acre site, which is home to more than 500 animal and 3,000 plant species. Although the Zoo is a non-profit organization and is partially subsidized by Hamilton County, more than two thirds of its $26 million annual budgetis generated through its own fundraising