Skip to main content
 

effectively target customers

Results 1 - 4 of 4Sort Results By: Published Date | Title | Company Name
Published By: IBM     Published Date: Aug 07, 2012
View this demo to find out how IBM SPSS® solutions for predictive customer analytics can deliver deep customer insights that help you tune your marketing efforts-effectively and efficiently attracting new customers, nurturing customer relationships and retaining ideal customers. Watch how IBM SPSS software uses existing customer information to help you do the following: Identify your best customers for targeted marketing programs with customer segmentation, cluster and profiling techniques; confidently predict which customers will respond to your offers with powerful predictive models; get more out of every customer interaction by delivering real-time, predictive intelligence to front-line decision makers; and enrich and deepen your customer insight with social media analytics.
Tags : 
predictive customer analytics, ibm, decision management, consumer insight, customer, crm, customer relationship management, retain customer, grow relationships, rfm analysis, business intelligence, customer wants, crm & customer care
    
IBM
Published By: IBM     Published Date: Oct 31, 2013
IBM Business Analytics help managers in different areas of the marketing organization do their jobs more effectively. Watch this video to see how: 1. Demand generation managers can target the most profitable customers with the right offer at the right time. 2.Marketing operations managers can review the results of multiple campaigns from a single marketing performance dashboard. 3. Brand managers can blend data from blogs, forums and social websites with CRM data to see how people really regard the company’s brand. Watch this video to see how IBM helps you make smarter marketing decisions, faster.
Tags : 
roi, return on investment, marketing analytics, performance analytics, business analytics, metrics, data, driver-based campaign, campaign optimization, marketing campaign, analytics software, customer experience, c-suite, customer relationship management, crm, social media, crm & customer care, sales
    
IBM
Search      

Add Research

Get your company's research in the hands of targeted business professionals.