As marketers chase after the same people with the same tactics, traditional marketing has become less worth the time—and the money.
Email outreach worked until spam clogged up inboxes. Content marketing worked until everybody started to put out sub-standard material. And search engine marketing worked until it became inundated with new players clamoring for attention. Even inbound tactics aren’t delivering the results they once did.
And as the need for performance continues to climb, so does the status of account-based marketing (ABM). In the B2B sphere it’s on the tip of everyone’s tongue.
Download this whitepaper to learn more about ABM, a potent approach that puts sales and marketing together.
Published By: StrongMail
Published Date: Jun 08, 2008
The growing trend towards insourcing marketing and transactional email is being driven by businesses that are looking for ways to improve their email programs, increase data security and lower costs. When evaluating whether it makes more sense to leverage an on-premise or outsourced solution, it's important to understand how the traditional arguments have changed.
At 12:33 EDT on May 3, 1978, Gary Thuerk sent an
email that later earned him the title “Father of Spam”
(although understandably, he prefers to be called the
“Father of E-marketing”). Thuerk, then a marketing
manager for computer company Digital Equipment
Corporation, sent a mass email inviting recipients to
one of two West Coast product demos for a new line
Advanced persistent threats (APTs) are stealthier and more spiteful than ever. Sophisticated techniques are used to quietly breach organizations and deploy customized malware, which potentially remains undetected for months. Such attacks are caused by cybercriminals who target individual users with highly evasive tools. Legacy security approaches are bypassed to steal sensitive data from credit card details to intellectual property or government secrets. Traditional cybersecurity solutions, such as email spam filters, anti-virus software or firewalls are ineffective against advanced persistent threats. APTs can bypass such solutions and gain hold within a network to make organizations vulnerable to data breaches.
Published By: Mimecast
Published Date: Oct 17, 2013
Macmillan Cancer Support has relied on Mimecast for robust
email security backed by a 100% anti-virus and 99% antispam SLA for a number of years. Mimecast’s Email Security solution has solved a spam issue that was seriously affecting Macmillan’s email system performance and creating a significant management burden for the charity’s IT department.
Published By: Mimecast
Published Date: May 31, 2018
Not all email security systems perform the same. Lots of false negatives get through. That’s what Mimecast found in its new email security risk assessment (ESRA), an inspection of email security systems to uncover the number, type and severity of threats getting into organizations.
- TOTAL CAUGHT SPAM: 14,277,163
- TOTAL CAUGHT DANGEROUS FILE TYPES: 9,992
- TOTAL CAUGHT MALWARE ATTACHMENTS: 12,502
Download our report of ESRA tests to see the threats that Mimecast catches and other email security systems miss.
The Internet has proven to be a vital communications medium for worldwide commerce, but as an open and unprotected global network it can also present a wide range of threats that can cripple any business organization. Several years ago, most Internet threats were relatively benign examples of a young adolescent’s technical expertise but over time they have evolved into increasingly sophisticated domestic and foreign attacks that are designed to capture financial, personal, or strategic business information. Threats now come in the form of deliberately malicious acts, and exploitative opportunities for hackers and/or organized crime. The impact is serious, and the landscape of victims is getting broader every day. In response, no organization can afford to have its networks remain unprotected.
Published By: Clearswift
Published Date: Jun 09, 2008
Every enterprise has to find a balance between security and the ability to carry on conducting business freely. This short guide is about finding that balance. By following some basic principles, there's no reason you can't let legitimate business email move into, out of and within your enterprise while stopping the things that cause damage: viruses, spam, spyware, trojans, phishing, Denial of Service attacks, the loss of sensitive data and the collection of illegal, immoral and just plain offensive material.
Internet Service Providers make filtering decisions about what email to block or mark as SPAM based on three main factors. Find out what they are in “Email Sender Reputation Report: Key Factors that Impact Email Effectiveness."
Email excellence is a moving target. Improve your aim and stay on top of the trends. Download Top Email Trends of 2010 to find out what you should watch for and why, and to review the top trends every email marketer must understand in order to remain effective and relevant in the years to come. Learn how to optimize email delivery rates, ensure message integrity and readability, and to protect your online reputation in a rapidly evolving and complex email marketing landscape.
Marketers have been limited to bland options for sending communications to consumers on their mobile phones. With the introduction of Apple's iPhone and operating systems like Google's Android and Palm's Pre/Pixi, now offering similarly rich user experiences, you have the opportunity to reach your customers, anywhere, any time, on their mobile devices.
With thousands of new malware threats being created and unleashed into the Internet daily, the End Point security model is failing. Without additional layers of security, infiltration may be virtually impossible to stop. This important white paper explores alternatives that eliminate dangerous traffic prior to reaching the network or server.
This industry report covers the email gateway market. Gartner, Inc. positions Gartner in the Leaders quadrant in its 2010 Magic Quadrant for Secure Email Gateways (anti-spam, anti-virus, outbound content filtering, email encryption, intrusion prevention).
Reputation systems add a critical first line of advanced protection to help organizations accurately detect and block all types of threats to their messaging, web, and network environments. In simplest terms, deploying a reputation service at the network edge is analogous to having a peephole in the front door of your house. You let in people you know and trust, question the ones you don’t know and shun the ones who look suspicious. Just by taking these simple measures you reduce your risk.
This white paper explains what makes spam such an unbearable problem and how spamming tactics are evolving daily to beat anti-spam software. In the space of two months, spammers have switched from image spam to using PDF, Excel and ZIP file attachments. By using these attachments to send images instead of embedding them in the body of the email message, spammers have taken the cat-and-mouse game with anti-spam software developers to a new level.
GFI MailEssentials for Exchange/SMTP/Lotus is a server based anti-spam, anti-phishing and email management solution, which is used by 80,000 customers worldwide. The latest version uses two anti-spam engines, along with advanced spam filtering techniques, to give administrators a high spam capture rate straight out-of-the-box, with minimal configuration. GFI MailEssentials also minimizes false positives, so you do not need to worry about important emails being marked as spam.
As another year draws to a close, few can have failed to notice the plagues of malicious software, floods of fraudulent emails and the generally increased pestilence of our online world, marking out 2007 as one of the most remarkable in the history of malware. This report covers the top malware threats in 2007 and provides monthly summaries.
Spam looks like a simple enough issue until you have to try to define it: after all, we all think we know it when we see it. Most people have a working definition along the lines of “email I don’t want.” While that’s perfectly understandable, it is difficult to implement technical solutions based on such a subjective definition. Read this paper to learn why SPAM is more than just unwanted email.
Anti-virus does much more than reactively detect known viruses; it proactively scans for unknown ones too. So, how do scanners really work? The aim of this paper is to reduce some of the confusion around the workings of AV technology, and to clarify what is realistic to expect from AV protection, particularly heuristic analysis.