Enterprises are cobbling together all the pieces that make up a digital business - improved analytics, scalable architecture, automation, and more engaging customer experiences, just to name a few. At the same time, they're facing the ever-present threats of cyber attacks and data breaches.
Published By: Oracle OMC
Published Date: Nov 30, 2017
The act of engaging with a customer or buyer is hardly a new concept. Nor is the inherent need to do so in order to achieve success. Companies initially had control of the relationship because they controlled the information. When consumers received the advantage of online access, they took the lead. But the terms
of engagement have changed again. Because of the mobile app, the power has shifted back to the marketing department.
The exponential growth in digital channels has given rise to the importance of digital marketing. But digital marketing isn’t just about the channel, it’s the mechanism by which people are creating and sharing experiences; engaging not only with each other, but with companies they do business with.
With such high channel fragmentation, making strategic decisions on audience, con¬tent and platforms is critical. Marketers need the capability to define their market, build outstanding content, tailor messaging and provide that messaging in the right medium – quickly!
Digital transformation is a reality for marketers that is wrapped in both opportunities and headaches. Marketers understand the choices and expectations that their customers now have, and they are up for the challenge. But marketers also have many obstacles to overcome to deliver the consistently good, timely and engaging customer experience, across devices, that customers demand.
The good news is that the marketing technology industry is rapidly evolving to address these challenges. And in the same way that consumers have an abundance of choices, marketers also have many options when it comes to choosing partners to help. But where to start, and how to choose the right partners?
In this FREE eBook, learn how PRODUCT marketing departments are creating engaging tools to look 'under the hood' and gain far more knowledge and understanding of the capabilities and benefits of MEDICAL, TELECOM and INDUSTRIAL products. Whether it's a MRI machine, a server or large machinery, INTERACTIVE 3D MARKETING SOLUTIONS are creating powerful customer experiences proven to INCREASE SALES and excite customers.
The marketing industry has always touted the importance of identifying and engaging a brand's most influential fans. These are the fans that not only advocateon behalf of your brand, but whose recommendations are also weighty enough to get friends and family to take action. How valuable is this type of fan, however? Can we quantify their impact?
Midsize organizations strive for success, and being successful means consistently making smart decisions—including smart technology purchases. Technology should enable a midsize organization to meet the needs of its employees and customers today and also allow it to make simple but value-rich changes in the future. Technology must support changes that occur in a business without increasing the risks associated with providing excellent customer service, engaging with suppliers, and conducting many common business processes.
In a world of infinite choices, customer experience is the last true differentiator. The optimal shopping experience happens when the right content is presented to a customer at precisely the right time, no matter where they choose to engage. Read The Path of Experience to learn the critical capabilities needed to drive seamless commerce experiences that keep customers coming back for more.
Read the guide to learn:
The role of dynamic merchandising in engaging customers
Steps to create compelling customer experiences using audience segmentation and personalization
Ways to scale customer experiences to create powerful connections, no matter the device or channel
Simply fill out the form to download the report.
Improving the customer experience is a strategic imperative for most
organizations today, but delivering an engaging experience across the growing
number of digital customer touch points can be a daunting challenge.
Organizations must deliver responsive experiences that “play well” on
smartphones, PCs, and tablets. They must publish content to installed app
experiences on mobile and other connected devices, to social channels, and
to email campaigns. They must manage global sites in different languages,
localize the experience for different markets, and — increasingly — personalize
the experience for different customer personas or segments.
A modern digital experience management platform is essential for any
organization hoping to make digital experience delivery a core competency.
IDC interviewed organizations using Adobe Experience Manager Sites (AEM
Sites) to understand the impact of the platform on their ability to create,
manage, and deliver digital experiences. Study participants
Published By: AlienVault
Published Date: Oct 05, 2016
Join us for an engaging 30-minute discussion where AlienVault CEO Barmak Meftah will interview guest speaker Forrester Security Analyst Joseph Blankenship on how organizations should assess their security program, validate the effectiveness of security monitoring tools, and plan for the future. This session will also provide a unique opportunity to ask the analyst your questions.
Employee engagement is what happens when companies win over the hearts and minds of employees in ways that lead to extraordinary effort and positive financial results. Engagement has a significant effect on key business outcomes including profitability, productivity, customer satisfaction and retention. Download our infographic to learn how engaging your employees will produce measurable results in your organization.
Published By: Uberflip
Published Date: Jul 17, 2019
Tune in to this demo webinar to understand how Uberflip can help you master content experience and accelerate buyers through the funnel with personalized content journeys that make the most of your hard-earned clicks.
You’ll walk away from this webinar knowing how Uberflip helps you:
— Create and manage the content experience for the whole buyer journey, at scale.
— Accelerate your buyer journey with engaging experiences that compel your audience to binge and self-educate.
— Gather intelligence surrounding your audience and how they engage with your content, so you can constantly optimize how they experience it.
Welcome to Oracle Mobile Cloud, Enterprise (OMCe), the new platform for building engaging experiences across all of your digital channels. Expand the power of those channels with the next giant leap in our evolution: intelligent bots backed by artificial intelligence (AI). And if that’s not enough, the new OMCe Analytics tools provide deep insights into user adoption, so you can steer customers toward the behavior you want. Talk about impressive!
Ready to learn more?
Many retailers have responded with a largely outdated omnichannel approach, focusing on integrating the physical and digital channels they use to interact with customers, when the problem is actually inside the business. Today's customers will remain loyal only if a brand offers them transparency and superior quality products while actively engaging with them to build a relationship they value. Meeting those needs has nothing to do with offering another physical, digital, or mobile channel and everything to do with running the business in a way that is customer-first and customer-centric.
Communications service providers are looking for alternative deployment models that will help them support fast-growing network demand. Moving to a virtualized EPC (vEPC) solution can help service providers achieve more cost-e?ective scaling by using standard high-volume servers in place of purpose-built systems. System integrators, software vendors, and platform providers rely on Intel® technologies to deliver the performance and scalability required for vEPC solutions. Intel is also participating in the development of open standards, contributing to the open source community, developing reference architectures, engaging with industry participants, and collaborating on trials that can help facilitate the evolution to vEPC solutions and accelerate network transformation by use of network functions virtualization.
Published By: OC Tanner
Published Date: Nov 09, 2017
Organizations everywhere are trying to influence greatness, improve the employee experience, and build cultures employees want to engage with, yet every year brings new changes and challenges. What should organizations expect for 2018?
For more information on some of the new trends we’re seeing download the O.C. Tanner Institute report.
Published By: Progress
Published Date: Jan 22, 2019
Immersive, engaging customer journeys have become competitive differentiators among today’s enterprises, with modern digital experience platforms powering these efforts. The right platform enables businesses to deliver highly personalized, omni-channel experiences and empowers organizations to craft the journeys customers want.
Published By: HP Inc.
Published Date: Aug 08, 2019
War is being waged for talent, and the spoils will go to those
organizations that arm their recruits with the technology that makes
them work more effectively and creatively. Technology is now the
primary way that organizations engage with their workforce. According
to a Harvard Business Review Analytic Services survey of 677
executives, the overwhelming majority—86%—believe that technology
has a greater impact on employee engagement today than it did three
years ago, and a similar number say that technology will continue to be
a major factor in engaging the workforce in the years ahead.
Engaging with candidates is a long game. To be remembered, it's crucial to take the necessary steps to develop effective relationships, grow your network, and cleverly capture candidates' attention.
Join TripAdvisor's Jeff McCarthy and Lori Busch as they share how to leverage recruitment marketing and outreach platforms to improve response rates, influence long-term relationships, and stay top of mind with candidates.
In this webinar, you'll learn:
TripAdvisor's messaging strategies for increasing open rates by 15%
How to structure a multi-touch nurturing workflow to sustain a relationship with candidates
A breakdown of TripAdvisor's Attract, Engage, and Convert model
Why they emphasize employee-generated content as vital to branding and candidate engagement
Published By: Inspirus
Published Date: Oct 04, 2017
Learning and development plays a critical role in any organization. Although learning has been unequivocally linked to high-performing organizations, we believe there hasn’t been enough attention paid to the lasting effects learning plays in engaging your workforce.
Digital Business Demands Better
In your organization, you’ve probably heard
questions like these asked of the application
development and/or infrastructure and operations
> Why can’t our software development teams keep up with new business
> Why are we always waiting on infrastructure teams?
> Why do our business initiatives become outdated before their required software is
> Is our software development team aligned with corporate goals like engaging
younger consumers on their mobile devices?
Digital Business Continues to Move
the Cyber Goal Posts
Fortune magazine estimates that by the year 2020, US
companies will spend $101 billion per year on cyber security, up
38% from 2016. With all of the money being invested in cyber
security, why do the pace and complexity of new security threats
continue to rise year after year?
A big reason is that today’s digital business involves a more
mobile workforce with expectations of immediate and on
demand access to data fronted by intuitive and engaging
user experiences, and often underpinned by public cloud
infrastructure for increased agility and time to market.