Ever wondered what an ideal candidate experience looks like?
Candidates today shop for a job like they shop for a bike – based on brand, buzz and blogs. Recruiters must respond accordingly by engaging early and often; promoting the brand; and selling company culture. Tune into this 3:52 video to experience Recruitment is Marketing through the eyes of a candidate.
Published By: Curalate
Published Date: May 03, 2016
By the end of 2015, millennials are set to overtake Baby Boomers as the largest living generation in the U.S. By 2017, they will carry the bulk of the spending power.
The problem? This tech-savvy generation of consumers is also incredibly diverse. The key to effectively engaging millennials is recognizing that a “one-size-fits-all” strategy simply won’t cut it.
In this guide, you’ll learn:
- 14 influential millennial personas, from the “Brogrammer” to the “Millennial Mom”;
- How to engage each of the 14 millennial personas through relevant imagery;
- 5 proven ways to monetize your visual content across multiple marketing channels, from social to your website.
Fill out the form to get your free guide, and start building lasting relationships with your millennial customers.
In this report, Gartner offers analysis and recommendations for successful private cloud deployments, including:
Engaging developers to provide the cloud-native deployment services they need in private IaaS deployments
Linking your IaaS private cloud deployment to your DevOps initiative with integrated IaaS/PaaS capabilities
Architecting and designing a full-solution approach to reduce overlap between different tools and constituents
Artificial intelligence (AI) seems to be on everyone’s mind. It powers natural language recognition within voice-powered assistants like Siri and Alexa, beats world-class Go players, and enables hyper-targeted e-commerce and content recommendations across the web, as we see with Amazon and Netflix. But recently, AI has begun actively expanding its footprint within the enterprise. Executives are trying to more fully comprehend what AI is and how they can use its insights into their data to better capitalize on business opportunities. This additional information can enable engaging with customers more productively and efficiently, forming an edge against the competition. Read more in our AI survey summary.
Digital transformation is a reality for marketers that is wrapped in both opportunities
and headaches. Marketers understand the choices and expectations that their
customers now have, and they are up for the challenge. But marketers also have many
obstacles to overcome to deliver the consistently good, timely and engaging customer
experience, across devices, that customers demand.
The good news is that the marketing technology industry is rapidly evolving to address
these challenges. And in the same way that consumers have an abundance of choices,
marketers also have many options when it comes to choosing partners to help. But
where to start, and how to choose the right partners?
The Internet of Things enables retailers to do three basics better
1) Sensing who customers are and what they’re doing,
2) Understanding customer behavior and preferences, and
3)Acting on that insight to create a more engaging customer
- There are high-potential IoT applications in supply chain, in
“smart store” operations, and especially in providing an engaging
experience to the “connected customer.” IoT data can anticipate
where the customer is headed and how to meet her there.
- Much of the IoT ground, in both data management and analytics,
may be unfamiliar. Retailers and their IT organizations have to be
realistic about the technological challenges, their own capabilities,
and where they need assistance.
- To differentiate through IoT, focus on the analytics. Devices and
their data — and even their platforms — are commodities.
Advantage goes to the retailer who does the most with the data to
engage the connected customer.
By now you'd be hard pressed to find a business that doesn't have some presence within social media channels - but there's a marked difference between having a Facebook Page and actively engaging in effective Social Media Marketing (SMM).
Did you know that 88% of all job seekers have at least one social networking profile? Because of this, 92% of companies have used or plan to use social media to recruit. If businesses aren't using social media for recruiting, they can potentially miss candidates that wouldn't be found elsewhere. Don't let your competition find these great candidates first, and even worse, your competition can find these great candidates.
Eighty-nine percent of consumers want mobile communications to be personalized. Download this eBook to find out why this matters for meetings and events, and how you can use mobile to create a more connected and engaging event experience.
Published By: Conductor
Published Date: Aug 20, 2013
Often times, in-house or agency SEOs come across a variety of hurdles while trying to improve SEO within the organization. Two of the most common hurdles are difficulty implementing recommendations and lack of enterprise support for the SEO programs.
In this white paper, a leading SEO expert shares his tips for overcoming these major obstacles by effectively involving colleagues in the SEO process.
The proliferation of mobile devices has created an insatiable appetite among users for applications that give them instant access to the content they want in the form they want it whenever and wherever desired. So the sparring between HTML5 and Native centers on the best means of developing engaging apps to meet this growing demand.
In the age of the interconnected world where the primary touchpoints are digital, the purpose of the digital experience as part of the digital strategy is clear: deliver an engaging, useful and ideally, differentiating experience to the user – and make every experience truly “exceptional”.
Today, as customers increasingly turn to digital channels to research products, shop, and purchase — and as employees arrive in the workplace conditioned by engaging consumer Web, mobile, and social experiences — organizations can't afford to be left behind because of legacy investments. Customers and employees alike expect an exceptional digital experience. The good news, as our TCO study shows, is that most organizations can justify the cost of IBM's Exceptional Digital Experience solutions based on quantifiable hard dollar savings within a relatively short period of time. Read this IDC Report to learn more about IBM's Exceptional Digital Experience Solutions
Governments are close, but fall short when meeting constituents' experiential needs online. People expect compelling, convenient experiences when engaging with their government online. According to research conducted by Adobe and the WPP Government & Public Sector Practice, the current approaches to digital government services can be improved.
Industrial customers use content to research and make purchasing decisions. Are you giving them the info they need? Developed by IHS GlobalSpec, this white paper explains the growing importance of using content to attract, acquire and engage engineers and technical professionals.
Content marketing positions your company as an expert, builds trust and introduces new products and services to a wider audience via webinars, technical articles, social media and more. Find out which content appeals most to technical professionals. Learn how to provide information that fulfills their needs at specific points in the buying cycle. And see examples of how and where industrial suppliers effectively use content marketing to deliver information that can help turn shoppers into buyers.
Content Marketing for Industrial Marketers also explores the challenges of producing enough of the right content, repurposing it across multiple channels and budgeting for it. Plus, it provides the steps to start dev
To drive e-commerce sales, Performance Bicycle (PB) wanted to harness its employees’ cycling knowledge to attract and inspire customers. How could it deliver this knowledge to customers in an engaging way?
PB created an interactive Learning Center seamlessly linked to its e-commerce site – enabling knowledgeable employees to share their tips, tricks and expertise with customers and visitors.The Learning Center attracted a 300 percent traffic increase by its fourth month online. By leading inspired visitors to the e-commerce site, the Center boosts conversion by up to 20 percent, driving sales.
This Aberdeen research paper describes how companies that empower line-of-business (LoB) employees to manage digital store content without relying on IT, achieve better return on marketing investments and create more engaging digital customer experiences.
Listen to this on-demand webinar with experts from Aberdeen Research to discover why companies that empower business users—and reduce reliance on IT— are able to create more engaging customer experiences, and learn about the technology tools that make it possible.
Data mining uncovers patterns in data through a variety of predictive techniques. By engaging in data mining, organizations like yours gain greater insight into external conditions, internal processes, your markets – and your customers.
The new capabilities of WebSphere Application Server Liberty profile, based on Java EE 7 standards, are designed for enhanced developer productivity, dynamic scale, resilient production deployments and ease of integration into modern DevOps workflows. These new production ready capabilities of Liberty profile enable development and delivery of engaging and responsive applications by providing the application infrastructure that meets expectations for speed, agility and user friendliness.
Register today to learn more about this exciting release, its new features, and how you can drive new value for your organization:
- Improve customer centricity by engaging individuals at the right time with the right offers
- Cut operating costs and reduce fraud by gaining real-time visibility and insights into transactions and business operations
- Empower knowledge workers and leverage mobile technologies to create more engaging experiences
ODM is the evolution of business rules management. It provides a complete, easy-to-use system for automating day-today operational decisions and allows businesspeople and IT to collaborate on business rules by using an interface and a language that are comfortable and intuitive for both.
ODM not only allows you to automate your business rules, but also it enables you to apply insights and analytics to operational decisions by bringing together data from different sources and looking at historical trends and patterns to determine the next best action. It ensures that you’re making the right decisions at the right time, when it can make a difference.
What can this mean for your business? Adopting operational decision management can:
• Improve customer centricity (acquisition and retention) by engaging individuals at the right time with the right offers