The term “Cloud First” was initially popularized by Vivek Kundra, who formerly held the post of White House CIO and launched this strategy for U.S. federal government IT modernization at the Cloud Security Alliance Summit 2011. The underlying philosophy of the cloud-first strategy is that organizations must initially evaluate the suitability of cloud computing to address emergent business requirements before other alternatives are considered.
This paper offers guidance to help organizations establish a systematic and repeatable process for implementing a cloud-first strategy. It offers a high-level framework for identifying the right
stakeholders and engaging with them at the right time to reduce the risk, liabilities, and inefficiencies that organizations can experience as a result of adhoc cloud decisions. The goal of this guidance is to help ensure that any new cloud program is secure,
compliant, efficient, and successfully implements the organization’s key business initiatives.
Engaging potential buyers in today’s complex and noisy B2B environment demands time, effort, and intelligence. All sellers can do is hope to guide them along their journey and influence their decisions. But even the best prospects are delaying interaction with sales and are often unresponsive to traditional marketing tactics. This is forcing organisations to use relevant, timely, and holistic data to guide interactions and communications across all channels.
Published By: Dynatrace
Published Date: May 20, 2016
How to Modernize Your eCommerce Analytics and Improve Customer Experience: 6 best practices of digital performance masters
If you are responsible for digital performance, this eBook is your guide for:
- Maximizing revenue and brand loyalty
- Launching new initiatives wtih confidence
- Building engaging digital experiences faster
eDataSource compares certain quarterly email engagement metrics across five somewhat similar retailers, based on our visibility into the email activity of 50,000 brands, and how their customers are engaging with those emails.
eDataSource compares certain quarterly email activity and engagement metrics across four similar retailers, based on our visibility into the email activity of 53,000 brands, and how their customers are engaging with those emails.
Engaging with candidates is a long game. To be remembered, it's crucial to take the necessary steps to develop effective relationships, grow your network, and cleverly capture candidates' attention.
Join TripAdvisor's Jeff McCarthy and Lori Busch as they share how to leverage recruitment marketing and outreach platforms to improve response rates, influence long-term relationships, and stay top of mind with candidates.
In this webinar, you'll learn:
TripAdvisor's messaging strategies for increasing open rates by 15%
How to structure a multi-touch nurturing workflow to sustain a relationship with candidates
A breakdown of TripAdvisor's Attract, Engage, and Convert model
Why they emphasize employee-generated content as vital to branding and candidate engagement
Recruiting Automation for Dummies, Entelo Special Edition, introduces you to the new realities of talent acquisition in a highly competitive environment where you need to be as efficient as possible in sourcing, qualifying, and engaging the top candidates. This book explains and demystifies the misconceptions of recruiting automation and explains how technology is an enabler for talent professionals keen on leveraging the latest innovations to quickly identify qualified candidates.
Start Turning More Visitors into Customers
There’s no way around it – the future of Digital Marketing is Personalization.
By presenting your online audiences with relevant, personalized content in real time, you can create engaging experiences that increase conversion rates by as much as 300%.
This FREE eBook can help you turn visitors into customers with inspirational examples and ideas for:
• Bounce Prevention
• Relationship Building
• Visitor Conversion
• Creating Advocates
Published By: FICO EMEA
Published Date: Aug 30, 2019
Telecommunications companies lost more than $29 billion to consumer fraud in 2017 globally (1.27% of their revenues). The largest and most advanced communications service providers (CSPs) have sophisticated fraud detection systems and processes in place, but those organizations are now questioning their fraud readiness. Are they doing enough? Fraudsters may be individuals or increasingly sophisticated criminal networks. They constantly develop new methods and target new lines of business
Read this interview where Anat Hoida, Head of the FICO’s Telecom Practice in Europe, Middle East, and Africa, discusses the impacts of the evolving spectrum of fraud risks on the growth and competitiveness of CSPs globally.
There’s an alarming digital divide within many companies. Marketers are developing nimble software to give customers an engaging, personalized experience, while IT departments remain focused on the legacy infrastructure. The front and back ends aren’t working together, resulting in appealing websites and apps that don’t quite deliver.
We’ve arrived at this misalignment for understandable reasons. Previously, most chief information officers (CIOs) were hired to digitize and bring order to companies’ internal systems and processes. They saw websites as marketing channels and were happy to let chief marketing officers (CMOs) oversee that province of technology. They had, and still have, plenty to do just to keep internal operations running smoothly. Marketers soon got into the habit of developing not just content, but also software programs to better reach and transact with customers. But now that websites and apps are becoming cornerstones of the business, the stakes are too high to al
Published By: Genesys
Published Date: Feb 21, 2018
In the ongoing evolution of the customer experience, organizations continue to rely on phone and email while introducing new customer engagement channels. With the channel mix rapidly changing, it has become more important than ever to accurately identify and proactively deploy the next-best channels for engaging customers today and tomorrow.
Gartner Research has profiled 15 ways that organizations will engage customers over the next 20 years. This includes augmented reality, virtual reality and mixed reality immersive solutions which will be adopted by 20% of large enterprises by 2020. By learning which engagement channels will best meet your customers’ needs in the future and prioritizing those aligned with your business model, you can improve customer engagement and
Published By: Genesys
Published Date: Jun 19, 2019
Your agents embody your brand with every customer contact. It’s up to you to make them more successful in engaging customers, dealing with customer challenges and avoiding burnout that leads to attritions. Read this ebook and see how to turn your customer service agents into customer experience heroes. You’ll learn:
Three success strategies that Genesys CX Heroes use
Skills every agent should have
Key training tips
Benchmarking strategies to measure customer service and customer experience
Delivering a more personalized and engaging customer experience across digital channels is a critical concern for Top Performing organizations. Why? Because Top Performers are 7 times more likely than Everyone Else to recognize the online customer experience as a top three source of competitive advantage.
Published By: Godfrey
Published Date: Oct 24, 2008
With the constantly-changing media landscape and the growing demand for media communication via 2.0 channels, you need to reconsider both your news and the vendor partners on whom you rely to distribute it. It could mean the difference between a purposeful, engaging and long interactive life for even the "smallest" news item, and a costly yet low-impact news distribution program that saps valuable resources. This white paper tells you some key considerations to help guide your selection process.
This is the age of API-driven businesses and enterprises need to create great developer experiences to build an ecosystem for their APIs. Many enterprises now view developers as one of the most essential actors in their value chains—the people who translate digital assets into digital experiences that move the business needle.
Google Cloud’s new eBook, Creating World-Class Developer Experiences, takes a deeper look at creating world-class developer experiences. Learn about best practices for engaging developers and how to launch a developer portal that speeds adoption or your API products..
Explore how to delight developers and grow API programs with field-tested best practices, real-world use cases and a checklist to help your team get started.
? Field-tested best practices to delight developers and grow API programs
? Real-world use case: AccuWeather
? Developer experience checklist
CTA: Download eBook
This new Forrester white paper provides a snapshot of a typical day in the life of a U.S. information worker. It reveals how workers are employing new technologies and applications, interacting with their teams and engaging in mobile activities.
Effectively engaging prospects is one of the greatest challenges you'll encounter with a virtual sales presentation. If you don't hold a prospect's attention, you probably won't make the sale.
This new What Works! eBook explores best practices for effectively engaging prospects in a virtual environment to shorten the sales cycle, beat the competition and close more business.
Webinars are powerful tools for reaching and engaging audiences anywhere. But first you need to know how to present your information simply and successfully.
This template by Gihan Perera, author of Webinar Smarts, will help you craft a compelling marketing webinar that will engage your audience from start to finish.
There are a few simple things you can do before, during and after a webinar that will leave your attendees talking for days.
If you want to have a lively event, get the conversation started early.
This brief provides an easy step-by-step guide that will make your online event more engaging, valuable and effective.
ODM is the evolution of business rules management. It provides a complete, easy-to-use system for automating day-today operational decisions and allows businesspeople and IT to collaborate on business rules by using an interface and a language that are comfortable and intuitive for both.
ODM not only allows you to automate your business rules, but also it enables you to apply insights and analytics to operational decisions by bringing together data from different sources and looking at historical trends and patterns to determine the next best action. It ensures that you’re making the right decisions at the right time, when it can make a difference.
What can this mean for your business? Adopting operational decision management can:
• Improve customer centricity (acquisition and retention) by engaging individuals at the right time with the right offers
Published By: GuideSpark
Published Date: Aug 02, 2018
Only 52 percent of employees understand their benefits, and likely more are unaware of all the
options available. Engaging with them during this process has never been more important. These five best practices can help.
Accurate, contextual location data is essential to providing customers with a compelling
nowing where your
customers are, how to reach them and understanding their needs
in those moments can be the difference between campaign success and failure.
Have a listen to
location marketing experts
, along with
ness & Marketing at Glympse),
as they explain how to leverage
location insights to
a more engaging customer experience
how location technologies
bring together the
geometry of the world and the movements of consumers
in order to
to improve th
journey at each touchpoint of the shopping experience
from the first time the
personalized promotion to the
of their purchase
this webinar and learn
How to innovate around location insights to create personali
How location technologies help to r
In this report, Gartner offers analysis and recommendations for successful private cloud deployments, including:
Engaging developers to provide the cloud-native deployment services they need in private IaaS deployments
Linking your IaaS private cloud deployment to your DevOps initiative with integrated IaaS/PaaS capabilities
Architecting and designing a full-solution approach to reduce overlap between different tools and constituents