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Published By: InsideView     Published Date: Apr 27, 2015
Advances in automation increase visibility and accountability surrounding lead-to-revenue processes. Despite this, tensions between marketing and sales persist concerning the quality of support that marketing brings to the revenue-production equation. To progress from open hostilities to collaborative détente, CMOs will need to reimagine sales enablement programs and strategy around the journey that spans the customer’s lifetime. This means creating a more interdependent relationship with sales that puts the customer at the center of the conversations that marketing and sales create, talks more about the problems and issues that buyers face, and aligns lead-to-revenue planning and processes around outcome-focused goals.
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b2b, lead-to-revenue processes, customer success management, marketing-led communication, buyer's context, sales
    
InsideView
Published By: Inspirus     Published Date: Oct 04, 2017
Learning and development plays a critical role in any organization. Although learning has been unequivocally linked to high-performing organizations, we believe there hasn’t been enough attention paid to the lasting effects learning plays in engaging your workforce.
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Inspirus
Published By: Intel     Published Date: Aug 17, 2017
Communications service providers are looking for alternative deployment models that will help them support fast-growing network demand. Moving to a virtualized EPC (vEPC) solution can help service providers achieve more cost-e?ective scaling by using standard high-volume servers in place of purpose-built systems. System integrators, software vendors, and platform providers rely on Intel® technologies to deliver the performance and scalability required for vEPC solutions. Intel is also participating in the development of open standards, contributing to the open source community, developing reference architectures, engaging with industry participants, and collaborating on trials that can help facilitate the evolution to vEPC solutions and accelerate network transformation by use of network functions virtualization.
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Intel
Published By: Iterable     Published Date: Nov 28, 2018
With the rise of consumer demands for highly personalized products and services comes the necessity of creating a unified brand experience. Research shows that a cross-channel marketing strategy delivers 3X more effective campaigns and 23X higher rates of customer satisfaction. In Iterable’s Cross-Channel Engagement Benchmark Report, we demonstrate that brands continue to prioritize email above mobile, web and direct mail messaging. We surveyed 200+ Iterable customers (49% Enterprise & 51% Mid-Market) to learn which channels and campaigns had the most success in 2018. To find out the results, download a copy of our hot-off-the-press — 2018 Cross-Channel Engagement Benchmark Report. The Top Takeaways: • The status quo when it comes to B2C marketing outreach • How marketers are engaging customers throughout the lifecycle • Expert commentary from our partners and customers
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Iterable
Published By: Jive     Published Date: Apr 10, 2014
Social communities transform customer engagement and provide an innovative way for organizations to extend their reach and provide higher value support for their customers, partners, and employees. If your organization seeks to gain insights from your customers and help them get the most out of your products and services, these case studies, ideas, and best practices will provide you with some actionable encouragement.
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reachmail, customer relationships, engagement, customer support, best practices, crm & customer care
    
Jive
Published By: Jobvite     Published Date: Feb 20, 2014
Some bad habits are easy to break—when you have the right tools. Have you been clinging to old-school online resume searches? Scoffing at the idea of executive buy-in? Or believing candidates are the only ones who need to make a good first impression? Uh-oh. You might want to read this eBook. In “The Seven Deadly Sins of Recruiting,” Jobvite offers a list of common mistakes recruiters make—mistakes that can have dire consequences—along with insight on how to nip problem behaviors in the bud. By shifting perspective to make more effective use of today’s advanced recruiting tools, recruiters can position themselves to be more strategic and successful at sourcing, engaging, and hiring top talent.
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recruiting, talent management
    
Jobvite
Published By: Juniper Networks     Published Date: Jun 22, 2017
Businesses increasingly recognize that their customers and workers are engaging in ways that were inconceivable when their essential applications were first architected, according to Chris Rechtsteiner, vice president of marketing for ServerCentral. “A group in one country has to have the exact same service levels as a location in another country, and half the people are internal end users, while the other half are external customers,” he says. As their businesses have globalized, their most strategic applications have struggled to keep pace. “Companies are coming to us, asking ‘How do we do this? How do we solve this problem?’ That’s really what it comes down to.”
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data management, data system, business development, software integration, resource planning, enterprise management, data collection
    
Juniper Networks
Published By: Kaon     Published Date: Jul 07, 2011
In this FREE eBook, learn how PRODUCT marketing departments are creating engaging tools to look 'under the hood' and gain far more knowledge and understanding of the capabilities and benefits of MEDICAL, TELECOM and INDUSTRIAL products. Whether it's a MRI machine, a server or large machinery, INTERACTIVE 3D MARKETING SOLUTIONS are creating powerful customer experiences proven to INCREASE SALES and excite customers.
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kaon, product marketing department, engaging tools, unified messaging, interactive technology, chiefmarketer penton, marketing challenges
    
Kaon
Published By: Kaon     Published Date: Mar 24, 2012
CMOs are challenging trade show professionals to do more with less. That's why savvy marketers are using virtual product demonstrations to eliminate the cost of shipping products and create engaging interactive customer experiences within their booth.
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cmo, ipad, 3d products, virtual products, interactive products, mobility, sales, marketing
    
Kaon
Published By: Kapost     Published Date: Jan 16, 2014
Over the past 10 years, the Internet has provided unprecedented access to information. Consequently, B2B buyers are constantly online learning about industry trends and innovative solutions to their pain points. Given their busy schedules, buyers have grown accustomed to the convenience of researching and comparing multiple options online, narrowing their choices independently of the vendor and, only then, engaging with sales. While buyers have always made the final purchase decision, in today’s world, the vendor is not given an opportunity to engage until the buyer is close to a choice. Today, the buyer is in control of their own journey.
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content marketing, content strategy, content management, content planning, content distribution, marketing campaigns, marketing campaign management, content marketing platform
    
Kapost
Published By: Kenandy     Published Date: Jan 28, 2015
What do Star Trek and Enterprise Resource Planning (ERP) have in common? Apart from each being a bold adventure, both have experienced a rebirth as a next generation. In recent reports, Mint Jutras describes the next generation of ERP in terms of new technology that enables: new ways of engaging with ERP custom configuration without programming more innovation better integration
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next generation erp, custom configuration, innovation, integration, erp for manufacturing
    
Kenandy
Published By: Keynote     Published Date: Apr 23, 2014
In the world of digital interactions, the margin between success and disengagement or abandonment is measured in milliseconds. With the exploding adoption of advanced smartphones and tablets, you need a mobile-first approach to engaging with customers and employees. And as your mobile initiatives are delivered at increasingly rapid rates, the quality and reliability of the mobile apps, mobile web and connected services that support them has become critically important. For the technology teams delivering customer and employee services in the mobile channel, it is important to understand that performance monitoring solutions which work for the desktop cannot be simply applied to mobile. Managing the mobile end user experience requires an understanding of the challenges posed by the complexities of the mobile environment. This paper will reveal the 4 pillars of mobile performance, plus offer strategies for accurately monitoring mobile end user experience so you can continuously improve.
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mobile application monitoring, mobile application monitoring system, mobile app performance, mobile application performance, app monitoring, monitor mobile applications, web performance monitoring tools, performance monitoring
    
Keynote
Published By: KnowledgeVision     Published Date: Jun 29, 2012
Are you mining your database for gold? In KnowledgeVision's white paper, "The New Alchemy: 3 Tips to Turn PowerPoint into Content Gold", you'll learn how to make your slideshows viewable online, how to add video and audio to your slideshows, and how to make your presentations interactive and engaging.
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knowledgevision, online, digital, web analytics, video, online video, content, powerpoint
    
KnowledgeVision
Published By: KPMG     Published Date: May 08, 2018
Many retailers have responded with a largely outdated omnichannel approach, focusing on integrating the physical and digital channels they use to interact with customers, when the problem is actually inside the business. Today's customers will remain loyal only if a brand offers them transparency and superior quality products while actively engaging with them to build a relationship they value. Meeting those needs has nothing to do with offering another physical, digital, or mobile channel and everything to do with running the business in a way that is customer-first and customer-centric.
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KPMG
Published By: KPMG     Published Date: May 08, 2018
Many retailers have responded with a largely outdated omnichannel approach, focusing on integrating the physical and digital channels they use to interact with customers, when the problem is actually inside the business. Today's customers will remain loyal only if a brand offers them transparency and superior quality products while actively engaging with them to build a relationship they value. Meeting those needs has nothing to do with offering another physical, digital, or mobile channel and everything to do with running the business in a way that is customer-first and customer-centric.
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KPMG
Published By: Kronos     Published Date: Apr 15, 2015
Managing a rapidly evolving workforce with outdated tools and manual processes drags down HR. It saddles you with too many administrative tasks, and can keep you from focusing on what you do best: engaging with employees.If this sounds like your current reality, then it’s time to evaluate your workforce management system. Download this new eBook to learn:
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workforce management system, fully automated, cloud based, manufacturers, timekeeping, payroll, streamlining, manual processes
    
Kronos
Published By: Kronos     Published Date: Jul 26, 2017
Employees and managers face challenges and pressures each day that make work unnecessarily complex and unproductive. This complexity can stand in the way of achieving business goals and prevent employees from delivering the value they want to bring to the workplace. This Coleman Parkes and Workforce Institute at Kronos report highlights key findings and discusses the roles leadership, technology, and talent management play in optimizing workforce engagement for sustained competitive advantage. Learn about the challenges, opportunities, and costs of employee engagement — or lack thereof — in organizations today, and how small changes can go a long way toward engaging employees and ultimately drive business success.
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efficiency, employee engagement, leadership, talent management, workforce
    
Kronos
Published By: Kronos     Published Date: Jul 26, 2017
It’s time to think more strategically about your entire workforce. Learn the benefits of a unified approach to HCM and workforce management. In today’s competitive and rapidly changing business environment, sustained success requires a total HCM strategy that focuses on managing, engaging, and retaining your entire workforce — both hourly and salaried employees alike. It also requires a single, unified technology platform that enables managers to successfully execute on that holistic strategy for improved operational efficiency, higher employee engagement, and better business outcomes.
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workforce, unified technology, operational efficiency, employee engagement, better business outcomes
    
Kronos
Published By: Kronos Incorporated     Published Date: Jun 30, 2017
It’s time to think more strategically about your entire workforce. Learn the benefits of a unified approach to HCM and workforce management. In today’s competitive and rapidly changing business environment, sustained success requires a total HCM strategy that focuses on managing, engaging, and retaining your entire workforce — both hourly and salaried employees alike. It also requires a single, unified technology platform that enables managers to successfully execute on that holistic strategy for improved operational efficiency, higher employee engagement, and better business outcomes. Read the e-book for best-practice advice and valuable insights into the shared future of HCM and workforce management, including: Where early attempts to bring together HCM and workforce management fell short of expectations Why you need an integrated HCM and workforce management technology platform to gain complete visibility into your entire workforce and drive better decisions How a holi
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Kronos Incorporated
Published By: Kronos Incorporated     Published Date: Sep 19, 2017
Engaging Employees through a Unified Platform Learn how simplifying processes with a unified HCM solution can help you better manage all employees and remove barriers to optimal engagement. An engaged workforce is satisfied and productive. To make this a reality for your organization, you need a human capital strategy that can help you think strategically about managing, engaging, and retaining your entire workforce. However, in many cases, the systems that manage human capital alienate rather than engage both employees and managers — making it challenging, for example, to easily access schedules or paystubs without having to call HR or do self-service assessments of career path options. Implementing an effective HCM strategy supported by the right workforce technology can save your organization time and resources, improve the management of your people-related processes, and drive greater employee engagement.
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Kronos Incorporated
Published By: LifeSize, a division of Logitech     Published Date: Feb 01, 2013
A window to the world - For universities, community colleges and technical schools, LifeSize video conferencing delivers new and engaging tools to improve collaborative learning and prepare students for a productive future.
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higher education, lifesize, video conferencing solution, video, students, meetings, collaboration
    
LifeSize, a division of Logitech
Published By: LifeSize, a division of Logitech     Published Date: Feb 20, 2014
In today’s globalized business environment, the need to build strong relationships with partners, suppliers, internal teams, investors and customers is more important than ever. High-quality video conferencing solutions enable you to communicate as effectively as actually being there in person, helping you to build the engaging relationships needed for success in business.
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lifesize, video conferencing, conferencing, high-quality video conferencing, telecommunications, video, infrastructure
    
LifeSize, a division of Logitech
Published By: LifeSize, a division of Logitech     Published Date: Sep 08, 2015
In today’s globalized business environment, the need to build strong relationships with partners, suppliers, internal teams, investors and customers is more important than ever. High-quality video conference calls enable you to communicate as effectively as actually being there in person, helping you to build the engaging relationships needed for success in business.
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video conferencing, speed, competitive advantage, scale, business continuity
    
LifeSize, a division of Logitech
Published By: Limelight     Published Date: Feb 16, 2018
People today expect to have a compelling, interactive, and engaging digital experience. Few companies can exist without a website. In a lot of cases, the Internet is the main stream for their customers to gather information, and the performance of their website directly affects their business. So, what measures can companies take to prevent site delays and improve performance? This white paper will explain the mechanism of a CDN and points to consider when selecting a CDN service.
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content delivery network, cdn, digital content delivery, mobile delivery, global content delivery, live streaming, video on demand, video delivery
    
Limelight
Published By: Limelight Network     Published Date: Aug 12, 2019
As businesses continue to expand their online reach globally, user experience is one of the most important factors for building audience satisfaction and driving revenue. But whether you are delivering videos, web content or even ? les, ensuring engaging online experiences from an increasing variety of devices around the world, is a huge challenge. Organizations have a number of methods for improving user experiences, one of which is leveraging a content delivery network (CDN). But not all CDNs deliver the same level of service. This guide will provide some tips on how to determine what is most important to your organization and how to choose a CDN that meets your needs.
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Limelight Network
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