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Published By: SAS     Published Date: Mar 06, 2018
The Internet of Things enables retailers to do three basics better and faster: 1) Sensing who customers are and what they’re doing, 2) Understanding customer behavior and preferences, and 3)Acting on that insight to create a more engaging customer experience. - There are high-potential IoT applications in supply chain, in “smart store” operations, and especially in providing an engaging experience to the “connected customer.” IoT data can anticipate where the customer is headed and how to meet her there. - Much of the IoT ground, in both data management and analytics, may be unfamiliar. Retailers and their IT organizations have to be realistic about the technological challenges, their own capabilities, and where they need assistance. - To differentiate through IoT, focus on the analytics. Devices and their data — and even their platforms — are commodities. Advantage goes to the retailer who does the most with the data to engage the connected customer.
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SAS
Published By: SAS     Published Date: May 24, 2018
Digital transformation is a reality for marketers that is wrapped in both opportunities and headaches. Marketers understand the choices and expectations that their customers now have, and they are up for the challenge. But marketers also have many obstacles to overcome to deliver the consistently good, timely and engaging customer experience, across devices, that customers demand. The good news is that the marketing technology industry is rapidly evolving to address these challenges. And in the same way that consumers have an abundance of choices, marketers also have many options when it comes to choosing partners to help. But where to start, and how to choose the right partners?
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SAS
Published By: SDL Web Content Management Solutions     Published Date: Jan 22, 2010
This paper examines the ways in which organizations can tap into Web 2.0 interaction as part of the marketing strategy and tactics to create customer engagement by matching your visitors' passion and to figure out the "best fit" for the new opportunities that present themselves.
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sdl tridion, a/b, crm, ecm, web 2.0, social networks, dam, wcm
    
SDL Web Content Management Solutions
Published By: SDL Web Content Management Solutions     Published Date: Jan 22, 2010
This paper examines the ways in which organizations can tap into Web 2.0 interaction as part of the marketing strategy and tactics to create customer engagement by matching your visitors' passion and to figure out the "best fit" for the new opportunities that present themselves.
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sdl tridion, a/b, crm, ecm, web 2.0, social networks, dam, wcm
    
SDL Web Content Management Solutions
Published By: Silverpop Engage B2B     Published Date: May 19, 2009
Smaller budgets. Fewer personnel. More pressure to show value. As the recession lingers on, B2B marketers are being called upon to deliver bigger, faster, cheaper results with less resources. But the current economic climate means even companies able to make high-dollar purchases will require more touch points to nurture them through the buying process. Today's business buyers are cautiously working to make smarter, more informed decisions.
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silverpop, engage, roi, metrics, email marketing, opens, clicks, recession
    
Silverpop Engage B2B
Published By: Sitrion     Published Date: Feb 11, 2016
Internal communications is a critical component to your company’s success. You need to think about the role of internal communications more strategically than ever before. Not just in the face of change events like acquisitions or a major market shift, but also to align your employees behind your vision, your strategy, and to drive daily productivity. This only works if you can communicate effectively with them and excite them about their work. Reaching employees and engaging them will help you successfully meet your goals.
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empowerment, workforce engagement, internal communication, human resources
    
Sitrion
Published By: Skillsoft     Published Date: Mar 03, 2015
This ExecBlueprint describes effective approaches for recruiting and retaining this generation that has been alternatively described as entitled and creative. First, you may need to address conflicts with older workers if they resent millennials’ demands for flexible work arrangements, career advancement, and open relationships with leadership.
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managing millennials, recruiting, retaining, millennial practices, development programs, benchmarking, mentoring programs
    
Skillsoft
Published By: Skillsoft     Published Date: Mar 27, 2015
Read peer insight by HR leaders at Rent-A-Center, Madonna University & Copper Phoenix Consulting, Schnitzer Steel and Southwestern Energy Company and get actionable ideas on effective approaches for recruiting and retaining the “millennials” generation that has been alternatively described as entitled and creative.
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leadership, leadership development, succession planning, millennials, skills gap, talent gap, leaders, managers
    
Skillsoft
Published By: Skillsoft     Published Date: Sep 25, 2013
Carrington Holding Company, LLC needed to implement a compliance and business training solution to reach more than 1,800 associates nationwide. Carrington's aggressive growth model required a much more scalable training solution than a traditional classroom-training model. Additionally, Carrington needed to onboard new employees with effective, consistent and engaging training. Learn how they succeeded in proving the value of elearning through rapid implementation, staff participation and measurable cost savings over classroom training.
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Skillsoft
Published By: Skillsoft     Published Date: Mar 26, 2018
Compliance training affects just about every single organization around the world. It can be comprised of anything from a review of the employee manual to training on critical life or death issues. Yet, despite its reach and implications, many organizations struggle with developing ways to make this training more engaging and strategic. Brandon Hall Group’s 2017 Compliance Training Study offers insights into organizations run their compliance training and outlines key take-aways.
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Skillsoft
Published By: Skillsoft     Published Date: Dec 06, 2016
Millennials are the first true “digital natives,” and because of this, they are often associated with driving new work practices and expectations. However, it is actually the ubiquity of technology, the accelerated pace of work and our consumer experiences that are driving new work practices, not millennials. New research tells us that to be engaging, L&D teams need to focus on modern learning rather than millennials.The formula for modern learning is: • Learner-centric • Micro/modular • Varied treatments • Retention-driven • Embedded • Mobile Download “Millennial Learning Myths and Misconceptions Prescriptions for a Modern Learning Strategy” for tips for enabling modern learning at your organization.
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learning, engagement, millennials, learning and development
    
Skillsoft
Published By: Socialbakers     Published Date: Jul 22, 2015
In this exclusive Socialbakers report, we look at how National Geographic uses competitive analytics and content optimization strategies to keep up with audiences and remain one of the most engaging social brands in the world.
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social media, social media best practices, content optimization, engagement, social media engagement, social, social brands, social metrics
    
Socialbakers
Published By: Spredfast     Published Date: Aug 24, 2018
Learn how to better connect with your audiences on each social channel. Our 2018 Social Audience Guide breaks down everything you need to know to from demographics, device usage and even site behavior. Start engaging in a more meaningful way, today. Download your guide.
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social branding, social media branding, social media marketing courses, social media courses, social media management tools, social media monitoring, social media training, online marketing
    
Spredfast
Published By: Spredfast     Published Date: Aug 24, 2018
Looking for a general primer or quick tactical reference on social marketing? We wrote the 2018 version of the Social Media Pocket Guide for you. In engaging, easy-to-read chapters, the Pocket Guide provides a broad overview of social media’s evolution — including current themes like pay to play, digital integrations, social care, and more. We also break down the latest tips and tactics for the four most common social objectives and explore specific use cases like product launches, events, and capitalizing on real-time trends. Do you learn by example? This guide is packed with fresh strategy inspiration from 15 different global brands and media properties. Keep The Social Media Pocket Guide on hand as your quick and definitive reference on all things social strategy.
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social branding, social media branding, social media marketing courses, social media courses, social media management tools, social media monitoring, social media training, online marketing
    
Spredfast
Published By: Spredfast, Inc.     Published Date: Mar 04, 2014
Here’s a social story about engaging communities nationwide from Gannett, a media company that owns USA Today and hundreds of local newspapers, TV stations and digital properties.
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spredfast, marketing, social strategy, media strategy, social network, consumer behaviors
    
Spredfast, Inc.
Published By: StrongMail     Published Date: Sep 08, 2010
With more than 500 million active users, Facebook can be an extremely effective channel for engaging customers around your brand. However, before you rush out to build a fan page, you need to first understand the best way to interact with them based on conversations about your brand that are already happening on the social web.
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strongmail, email, facebook, channel, social networking
    
StrongMail
Published By: Success Factors     Published Date: Nov 20, 2013
Firms must use metrics to ensure recruiting practices are delivering results. These metrics cover monitoring career site performance, owning sources of talent, leveraging free sources through SEO, measuring social media performance, and utilizing mobile interfaces and tools.
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recruiting, human resources, talent management, recruiting strategies, social media, social media recruiting, engaging talent
    
Success Factors
Published By: Success Factors     Published Date: Feb 06, 2014
Effective onboarding is the key to getting new employees up and running both quickly and smoothly. Organizations able to ramp up new employee role clarity and confidence during onboarding by specifically identifying answers to the who, what, when, and where for getting things done enjoy higher new employee performance, higher job attitudes such as satisfaction and commitment, and decreased turnover. The use of technology to accomplish these twin goals of clarity and confidence is critical in today’s competitive landscape.
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recruiting, human resources, talent management, recruiting strategies, social media, social media recruiting, engaging talent employee performance, performance reviews
    
Success Factors
Published By: Success Factors     Published Date: Jul 08, 2014
Engaging candidates must be a priority throughout the entire hiring process. Shifting organizational needs and changing business conditions keep recruiting strategies in a constant state of flux, and top candidates usually aren’t sitting on the sidelines waiting to be found. Responding rapidly and using a variety of strategies — from turning your employees into candidate advocates to creating talent communities to involving hiring managers earlier in the process — can be the difference between hiring a great candidate and missing out.
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success factors, engage candidates, hiring process, candidate advocates, recruiting strategies, talent, hiring managers
    
Success Factors
Published By: Success Factors     Published Date: Jul 10, 2014
Engaging candidates must be a priority throughout the entire hiring process. Shifting organizational needs and changing business conditions keep recruiting strategies in a constant state of flux, and top candidates usually aren’t sitting on the sidelines waiting to be found. Responding rapidly and using a variety of strategies — from turning your employees into candidate advocates to creating talent communities to involving hiring managers earlier in the process — can be the difference between hiring a great candidate and missing out.
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success factors, engage candidates, hiring process, candidate advocates, recruiting strategies, talent, hiring managers
    
Success Factors
Published By: Success Factors     Published Date: Jul 10, 2014
Effective onboarding is the key to getting new employees up and running both quickly and smoothly. Organizations able to ramp up new employee role clarity and confidence during onboarding by specifically identifying answers to the who, what, when, and where for getting things done enjoy higher new employee performance, higher job attitudes such as satisfaction and commitment, and decreased turnover. The use of technology to accomplish these twin goals of clarity and confidence is critical in today’s competitive landscape.
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recruiting, human resources, talent management, recruiting strategies, social media, social media recruiting, engaging talent employee performance, performance reviews
    
Success Factors
Published By: SumTotal     Published Date: Feb 01, 2013
Most HR professionals are ready for a completely different approach to HR technology. This engaging paper from SumTotal explains why that is — and how one system is revolutionizing the industry in response.
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sumtotal, sumtotal systems, elixhr, talent expansion, integrated hr solutions, human resources, hr technology, hr solutions
    
SumTotal
Published By: SundaySky     Published Date: Mar 06, 2018
A Fortune 500 home improvement retailer turned to personalized video advertising in support of its companywide commitment to drive online transactions and revenue. By combining personalization with the alreadyengaging video medium, the top 10 Internet retailer aimed to provide a captivating ad experience that would differentiate the brand in a fiercely competitive market and drive online sales. The brand had already committed to engaging consumers on a 1-to-1 basis across all channels, and as such, partnered with SundaySky to extend this approach to its video advertising.
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SundaySky
Published By: Symantec     Published Date: Nov 04, 2013
SMBs are moving ahead and fully engaging with cloud computing. In fact, Symantec’s 2013 Avoiding the Hidden Costs of the Cloud survey reveals that four in five are now involved in discussing or implementing the cloud.
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symantec, smbs, rerez research, cloud survey, cloud security, cloud computing
    
Symantec
Published By: T Systems     Published Date: Nov 19, 2018
If only there was a whitepaper that could explain how digitalization is changing the retail landscape while advising retailers on how they can embrace this driving force to excel in the industry. Here at T-Systems, we have produced a whitepaper that provides a detailed look into what is required for your retail business to succeed in the digital age. Our ‘Shaping Retail’s Future, Understanding & Delighting Customers in The Digital Era’ provides you with the means to safely navigate and prosper from the effect that digitization is having upon the industry. In a retail world that demands engaging with an ever more sophisticated level of consumer, those whom exhibit less brand loyalty year-on-year – the window for error has become decisively small. Our whitepaper enables your business to identify your digital needs for more effective retail operations by asking critical questions to reveal and plug your capability gaps. We examine the importance of developing the right omnichannel strateg
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retail, sales, whitepaper, t-systems, omnichannel, data analytics, touchpoints, digitization
    
T Systems
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