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enterprise marketing

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Published By: IBM     Published Date: Aug 21, 2013
In many enterprises, marketing is a multichannel effort that includes a wide range of touch points. The touch points range from websites and email promotions to traditional print advertising, postal mail, and broadcast, and direct sales by phone and in-person sales teams. But too often, each channel works independently, accountable to its own objectives, unaware of the efforts and results made within other marketing channels. As a result, call centers speak to customers without knowing the offers the customers previously accepted or rejected. In addition, emails launch without reference to online promotions and websites present messages that disregard their visitors’ previous contact history.
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cross channel marketing, customer communications, interactive marketing, multi-channel marketing, sales, multichannel, communications, email marketing
    
IBM
Published By: IBM     Published Date: Aug 21, 2013
Have you ever found yourself in this untenable position? Your web team and email program owners are targeting the same customers, with different offers, or worse, competing offers. Siloed systems and teams limit marketers’ ability to make sound assessments about performance and spending. Marketers around the world spend over one trillion USD each year. Yet, most of them still manage their marketing programs with a hodgepodge of spreadsheets and disconnected applications. Unnecessary costs, delays and poor collaboration plague marketers. Under increasing pressure to connect with customers while doing more with less, marketers who strive to optimize marketing performance through a single integrated software platform can make the best use of people, programs and resources. Today, you need a return on every dollar spent and a platform that aligns technology, people and processes to help create effective, efficient marketing programs that support customers for life.
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enterprise marketing management, marketing management, marketing roi, marketing connections, marketing performance, return on investment, marketing optimization
    
IBM
Published By: IBM     Published Date: Aug 21, 2013
This brochure explores the Interactive Marketing essentials of cross-channel marketing, sophisticated email marketing, proven website personalization strategies, and new approaches to data that will improve your ability to market to individuals or specific segments of customers and prospects. In the following pages, you will learn how the right Interactive Marketing solution can help you engage each customer in a two-way, interactive dialogue.
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interactive marketing, marketing management solutions, enterprise marketing management, ebook, marketing, website personalization, cross-channel marketing, marketing message
    
IBM
Published By: IBM     Published Date: Aug 21, 2013
Until now, marketers have been limited to two relatively uninspired options for sending direct communications to consumers on their mobile phones: SMS (a.k.a., text messaging), and text-only, imageless email on devices like the BlackBerry and Palm Treo. But with the introduction of Apple’s iPhone and competitor operating systems like Google’s Android and Palm’s Pre/Pixi now offering similarly rich user experiences, email marketers have a huge opportunity to reach consumers anywhere, any time, on their mobile devices.
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email marketing, enterprise marketing management, email performance, mobile marketing, mobile reach, marketing channels
    
IBM
Published By: Oracle     Published Date: Feb 26, 2014
This white paper offers a brief overview of how organizations can make best use of social data by implementing a framework to integrate social data with other enterprise and public or curated data. This framework provides a platform for uncovering new insights that can be fed into business intelligence and customer-experience-management systems in near real time to help marketing, sales, service, and commerce teams accelerate decision-making and create long-term, profitable customer relationships.
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oracle, srm, social, social data, enterprise, business intelligence, customer experience management, customer experience
    
Oracle
Published By: Oracle     Published Date: Jan 07, 2014
Who are the top brands on Instagram, and what are their secrets to success with visuals - image and video - in this white-hot platform?
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socially enabled enterprise, social business, social marketing, social media management, social relationship management, social marketing platform, social marketing tools, social media marketing
    
Oracle
Published By: Oracle     Published Date: Jan 07, 2014
Most enterprises understand the importance of listening to customer comments and conversations through social channels, and engaging and developing relationships with influencers and customer communities. But as the variety, volume, and velocity of social data continues to grow, many organizations are looking for cost-effective ways to use this data to get a better understanding and more holistic view of their customer. Social provides a unique channel to learn about your customer, and offers real-time insights like interests, actions, likes and dislikes that can provide invaluable behavioral and predictive data patterns. This social data (when aggregated with enterprise CRM data) reveals a more complete picture and understanding of customers.
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social crm social roi, social media analytics, cmo and cio collaboration, socially enabled enterprise, social business, social data, social marketing, social media management
    
Oracle
Published By: Oracle     Published Date: Jan 07, 2014
A description and analysis of Facebook Social Graph, monetization opportunities and its value to businesses.
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socially enabled enterprise, social business, social media management, social relationship management, social marketing platform, social marketing tools, social media tools, customer experience
    
Oracle
Published By: Oracle     Published Date: Jan 13, 2014
Oracle, Leader Networks, and Social Media Today recently conducted an online survey of over 900 marketing and technology leaders at more than 500 organizations from around the world to explore what it means to be a socially enabled enterprise. Technology and Marketing executives from Chubb & Son, Shell and Whole Foods Market participated in in-depth interviews as part of the study and share lessons learned and provide practical insights from their perspective. Paul Gillin, veteran technology journalist and co-author of the bookAttack of the Customers, adds perspective based on his experience with applying social media to marketing, customer service and internal communications Download this exclusive White Paper, The Socially Enabled Enterprise to learn more about the opportunities and challenges global organizations are facing in the transition to becoming socially enabled enterprises.
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socially enabled enterprise, social business, social media monitoring, social marketing, social media management, social relationship management, social marketing platform, social marketing tools
    
Oracle
Published By: Eloqua     Published Date: Apr 07, 2014
Modern enterprise businesses need the right IT tools to engage customers online and keep them engaged until they buy. In short, they need marketing automation software.
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oracle, oracle eloqua, modern marketing, multi-channel engagement, how-to guide, marketing automation, emerging marketing, internet marketing
    
Eloqua
Published By: Oracle     Published Date: Sep 30, 2014
See why Oracle is named a leader for Enterprise Lead-To-Revenue Management Platform Vendors. L2RM platform vendors like Oracle are stepping up with tooling that enables customer-centric, multichannel, personalized marketing -- at scale.
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marketing, b2b, customer insight, platform, vendors, internet marketing
    
Oracle
Published By: Crownpeak     Published Date: Jun 03, 2015
Enterprises have long personalized their visitor's web experiences, typically through product recommendations or basic user segmentation. However, today's customers demand more real-time, in-the-moment experiences that meet their needs whenever, wherever. The technology behind this level of personalized marketing continues to advance by adding situational, predictive and real-time elements to keep up with customer expectations.
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forrester research, personalization, next generation personalization, personalized experience, customer experience, personalized marketing, digital experience, contextual experience
    
Crownpeak
Published By: Silverpop     Published Date: Jan 20, 2007
In the early days of email, online marketers would happily shoot a thousand arrows in the hopes of hitting a lone bull’s eye. But in a channel long since overrun by spam and irrelevant marketing messages, marketers have turned to advanced techniques and technology to ensure their messages are delivered, anticipated and welcomed by recipients.
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email vendors, vendors, email marketing, email management, vendor selection
    
Silverpop
Published By: IBM     Published Date: Dec 12, 2006
The purpose of this paper is to highlight the issues, requirements, and technologies available for automated advanced name recognition.
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business process automation, data integration, data quality, information management, customer service, data management, enterprise software, contact management
    
IBM
Published By: Lumension     Published Date: Oct 17, 2008
Vulnerability management can be a powerful means toward reducing the threat surface within an enterprise IT environment. But because vulnerability management technology has been around in some form or another for so long there has been plenty of time for the din of marketing-speak from various vendors to confuse users about the true nature of vulnerability management tools and practices.
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lumension, it environment
    
Lumension
Published By: Indigo Rose Corporation     Published Date: Feb 14, 2007
An introductory view of AutoPlay Media Studio 6.0 from the ground up. Learn all about AutoPlay Media Studio 6.0 and see everything it can do. Create everything from attractive front-end menu systems for CD/DVD-ROMs to full multimedia applications!
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enterprise applications, sales & marketing software, multimedia software, multimedia, indigo rose
    
Indigo Rose Corporation
Published By: Indigo Rose Corporation     Published Date: Feb 14, 2007
Designed to empower both software developers and non-developers alike, AutoPlay Media Studio 6.0 brings advanced multimedia development abilities to business users, video producers, educators, content distributors, and anyone with an intermediate level of computer knowledge.
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enterprise applications, sales & marketing software, multimedia software, multimedia studio, indigo rose
    
Indigo Rose Corporation
Published By: Indigo Rose Corporation     Published Date: Feb 14, 2007
This document outlines the new features in AutoPlay Media Studio 6.0 over previous versions of the product. Built on a solid base of proven predecessors, AutoPlay Media Studio 6.0 is more powerful and flexible than ever!
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enterprise applications, sales & marketing software, cd maker, multimedia studio, multimedia software, indigo rose
    
Indigo Rose Corporation
Published By: Aprimo, Inc.     Published Date: Dec 19, 2008
Creativity. It’s what sets marketing apart from all of the other functional groups within the enterprise. While other professions rely on spreadsheets and repeatable procedures to get work done, marketing can leverage that one additional dimension to make a big impact.
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marketing credibility gap, aprimo, marketing, advertising campaign, enterprise marketing management
    
Aprimo, Inc.
Published By: Aprimo, Inc.     Published Date: Dec 23, 2008
As MRM becomes a mainstream tool of marketers, it is helpful to understand the technology underpinnings and the various types of business processes that are related to marketing.
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aprimo, marketing resource management, enterprise marketing management, campaign management, service oriented architecture, soa
    
Aprimo, Inc.
Published By: Aprimo, Inc.     Published Date: Dec 23, 2008
Planning & Financial Management addresses this broad business issue. Planning & Financial Management is one component within the Aprimo Suite. The entire suite is based on our Enterprise Marketing Backbone that reduces total cost of ownership and connects your marketing technology with the rest of the enterprise.
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aprimo, financial management, financial planning, marketing technology, marketing spend
    
Aprimo, Inc.
Published By: Aprimo, Inc.     Published Date: Dec 23, 2008
LendingTree wanted to leverage and increase its strong brand awareness by putting the right tools in place to create a marketing-driven technology system.
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aprimo, brand awareness, enterprise campaign management, direct marketing, campaign execution, campaign management application
    
Aprimo, Inc.
Published By: Aprimo, Inc.     Published Date: Dec 23, 2008
To keep up with the growth and volume of its business, the marketing department at a $2B enterprise software company knew they needed a next generation marketing application to track marketing program expenditures.
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loop marketing, enterprise campaign management, financial management, aprimo
    
Aprimo, Inc.
Published By: SAS     Published Date: Apr 20, 2017
Enterprises routinely claim to be focused on the customer experience, yet few really keep that promise. What’s in the way? Fragmentation and complexity in both customer data and customer-facing processes. IIA spoke with Wilson Raj, Global Director of Customer Intelligence, and Jonathan Moran, Customer Intelligence Product Marketing at SAS Institute Inc. about how organizations can leverage technology platforms and analytics to become more completely and genuinely customer-centric – making connections in the right way, at the right time, and on the right device.
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SAS
Published By: Red Hat     Published Date: Jan 21, 2011
Chuck Dubuque - Product Marketing Manager, Red Hat Server and desktop virtualization technologies, which bring cost and agility advantages to enterprise IT, have become mainstream in most datacenters. However, after nearly 10 years, virtualized servers still only represent about 30 percent of x86 production workloads due to technology limitations and the expense of proprietary virtualization platforms. In this session, Chuck Dubuque will cover: * The benefits of datacenter virtualization * Technologies in the open source community that will enable pervasive virtualization * The move to the cloud * The particular advantages of Red Hat Enterprise Virtualization and the Red Hat subscription model
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red hat virtual tradeshow, live event, business agility, enterprise virtualization, product marketing, server, desktop virtualization, datacenter
    
Red Hat
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