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Published By: Phunware     Published Date: Dec 06, 2014
Case study of the partnership between The CW Network and Phunware to develop and launch a next generation mobile app to 6 million users
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mobile apps for entertainment, mobile apps for media, mobile dynamic content, app monetization, mobile monetization, mobile content discovery, mobile dynamic content, mobile cross promotion, tv everywhere, emerging marketing
    
Phunware
Published By: Evergage, Inc.     Published Date: Oct 21, 2015
Engage, convert and retain your customers and users using timely and relevant in-app messaging.
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evergage, apps, messaging, customers, engagement, technology, retail, travel, financial, gaming, entertainment, emerging marketing, social media, advertising agencies, internet marketing, crm & customer care, e-commerce, traditional marketing
    
Evergage, Inc.
Published By: Adobe     Published Date: May 16, 2017
In the Media and Entertainment industry, it all comes down to acquiring and retaining audiences. The higher the audience value, the better. Our guide, Acquisition Evolved, gives you a four-part framework to identify and engage high-value audience segments across channels that drive engagement, subscriptions, and advertising opportunities. Read the guide to learn: • Tips to accelerate your data-driven marketing • How to overcome audience acquisition and engagement obstacles • How to identify the right marketing technology for audience acquisition
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Adobe
Published By: IBM     Published Date: Feb 08, 2008
Appropriately sizing and hosting your online game project’s infrastructure can improve your bottom line. In this white paper, IBM describes the current state and direction of key technological trends and how they impact the business of games, focusing on what online game companies need to know to more rapidly and efficiently build a better game.
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game, online games, video games, ibm, game project
    
IBM
Published By: Signiant     Published Date: Aug 14, 2008
Never before has the Media and Entertainment (M&E) industry seen such rapid change in business models, adoption of digital technologies, and global, distributed, collaborative workflows. New business ventures, consolidation of terrestrial-based television stations, broadband penetration, time-to-market pressures, and shifting audience viewership are some of the ingredients that are contributing to the re-definitions that are taking place in the M&E industry.
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signiant, digital media, supply chain, information management
    
Signiant
Published By: Concur     Published Date: Jan 07, 2013
Download this whitepaper and you will get an overview of how automated solutions simplify the process of logging and tracking T&E, virtually eliminating mistakes, and ensuring compliance.
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expenses, automated solutions, eliminating mistakes, compliance, management, travel and entertainment
    
Concur
Published By: MASERGY     Published Date: Jul 20, 2007
Organizations of all sizes are evolving to an enlightened, business-focused method of choosing network services and service providers called Total Customer Experience (TCE). This white paper describes the evolution toward a TCE approach and the benefits and clarity that TCE brings to the marketplace.
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mice, multimedia, internet, communications, entertainment, service level, service level agreement, ip networks, collaboration, tce, quality of service, service provider, network provider, isp, masergy
    
MASERGY
Published By: Easynet     Published Date: Mar 26, 2008
Online bookings, billing and ticketing activities lie at the heart of high quality and reliable services in the leisure, entertainment and travel (LET) industry. Indeed, they can effectively act as a primary differentiator in an increasingly competitive and cost-aware environment.
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leisure, entertainment, travel services, e-booking, e-ticketing, managed networks, e-commerce, easynet
    
Easynet
Published By: Easynet     Published Date: Mar 26, 2008
From the results of recent interviews with LET organisations, IDC positions the industry in the midst of a major transition phase from legacy to next-generation services and technology. This Executive Brief highlights the major technology and business trends taking place in the LET sector, and outlines the advantages of adopting new technologies and services in comparison with other industries.
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leisure, entertainment, travel services, technology, managed networks, easynet
    
Easynet
Published By: BlueHornet     Published Date: Apr 12, 2010
Email marketing service provider BlueHornet recently partnered with mobile marketing solutions provider SmartReply to develop an automated sign up process via mobile text messaging for email marketing communications. In this free case study, learn how Chuck E. Cheese's, a nationally recognized leader in full-service family entertainment and dining, used text messaging as a sign up method for their Chuck E-Club email program to grow their email list and increase engagement levels.
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bluehornet, email marketing, mobile text messaging
    
BlueHornet
Published By: Signiant Inc.     Published Date: Aug 14, 2008
Never before has the Media and Entertainment (M&E) industry seen such rapid change in business models, adoption of digital technologies, and global, distributed, collaborative workflows. New business ventures, consolidation of terrestrial-based television stations, broadband penetration, time-to-market pressures, and shifting audience viewership are some of the ingredients that are contributing to the re-definitions that are taking place in the M&E industry.
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signiant, digital media, supply chain, information management
    
Signiant Inc.
Published By: HP - Enterprise     Published Date: Jun 05, 2013
Mobile applications have swept across geographic boundaries, cultures, and enterprises faster than any previous technology innovation. Consumers around the world use them to find their way when they travel by car and verify flight details when they travel by air. They check bank balances and sports scores, reserve theater tickets and dining reservations, shop online, pay bills, download entertainment, and participate in dozens of other everyday activities—using convenient portable devices like smart phones and tablets. The demand for this kind of convenience has spilled over into the world of work as well, and employees today expect to use their mobile devices to check email, participate in meetings, access files—even use enterprise applications, like ERP and CRM, that drive business processes.
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mobile application, mobile convenience, business opportunities, travel
    
HP - Enterprise
Published By: Proximity Branded Entertainment     Published Date: Jan 13, 2011
Entertainment is no longer a broadcast; it's an experience.
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branded entertainment, troy hitch, doug worple, branding, entertainment, advertising, online, video
    
Proximity Branded Entertainment
Published By: Idera     Published Date: Jan 22, 2013
STOLEN DATA LIVES ON; LOST DATA IS LOST FOREVER.
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idera, data breaches, 2012, lost data, sony data thefts of 2011, data thefts, sony online entertainment, play station network
    
Idera
Published By: O2 Media Inc.     Published Date: Aug 05, 2011
The TV industry is experiencing a sea change and advertising, as we have known it, is threatened as in no other historical period.
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deferred viewing, branded entertainment, brandutainment, o2 media, inc., product placement, brand integration
    
O2 Media Inc.
Published By: Adobe     Published Date: May 15, 2014
Download the new Adobe Digital Index report to see how your online marketing practices compare to the best-of-the-best websites across five industries, including retail, media and entertainment, travel and hospitality, financial services, and high tech. You’ll see critical metrics on everything from mobile trends to conversion rates—so you can develop new strategies for success in 2014.
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adobe, adobe digital index, benchmarking, marketing, smartphone, tablet, stick rate, conversion rate, customer engagement, online marketing, internet marketing, e-commerce
    
Adobe
Published By: Adobe     Published Date: Aug 14, 2014
Download the new Adobe Digital Index report to see how your online marketing practices compare to the best-of-the-best websites across five industries, including retail, media and entertainment, travel and hospitality, financial services, and high tech. You’ll see critical metrics on everything from mobile trends to conversion rates—so you can develop new strategies for success in 2014. Get the report now to learn and discover: - New mobile usage trends - The power of continual site improvement - Why time spent on websites is higher than ever
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online marketing, marketing practices, mobile usage trends
    
Adobe
Published By: CA Technologies     Published Date: Jun 03, 2015
"DevOps – seeks to unify the traditionally separate worlds of application development and the operational functions that follow. Once unified, the process then loops back again to enable seamless iterations faster than ever before. The theory of constraints teaches process planning and path of least resistance, yet IT lags most industries when integrating the entire process. This is where DevOps both finds its greatest challenge to adoption and, arguably, the greatest need for its revolutionary way of doing things. This InformationWeek special report outlines the current state of DevOps adoption and its impact on the Entertainment industry.
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CA Technologies
Published By: CA Technologies     Published Date: Jun 04, 2015
"DevOps – seeks to unify the traditionally separate worlds of application development and the operational functions that follow. Once unified, the process then loops back again to enable seamless iterations faster than ever before. The theory of constraints teaches process planning and path of least resistance, yet IT lags most industries when integrating the entire process. This is where DevOps both finds its greatest challenge to adoption and, arguably, the greatest need for its revolutionary way of doing things. This InformationWeek special report outlines the current state of DevOps adoption and its impact on the Entertainment industry.
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CA Technologies
Published By: CA Technologies     Published Date: Jun 04, 2015
DevOps – seeks to unify the traditionally separate worlds of application development and the operational functions that follow. Once unified, the process then loops back again to enable seamless iterations faster than ever before. The theory of constraints teaches process planning and path of least resistance, yet IT lags most industries when integrating the entire process. This is where DevOps both finds its greatest challenge to adoption and, arguably, the greatest need for its revolutionary way of doing things. This InformationWeek special report outlines the current state of DevOps adoption and its impact on the Entertainment industry.
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CA Technologies
Published By: IBM     Published Date: Nov 20, 2015
A survey based digital tool that gives a score on level of maturity
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ibm, media, entertainment, analytics, digital
    
IBM
Published By: Visit Sarasota     Published Date: Feb 24, 2017
Sarasota County, located on Florida’s Gulf Coast, is a boutique beach destination comprised of over 35 miles of coastline and five barrier islands. A plethora of arts and entertainment options, a recent Best Food City accolade by Conde Nast Traveler (2016) and a vibrant downtown district, as well as endless waterfront views and gorgeous sunsets create the perfect recipe to turn any type of program into an unforgettable experience.
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sarasota, florida, atlanta, beaches, travel, hospitality, event planning
    
Visit Sarasota
Published By: IBM     Published Date: May 16, 2017
When the CMO Council recently asked more than 200 senior marketing decision makers how effectively they have aligned physical and digital experiences, half admitted that these integrated experiences were selective, at best. Yet it is alignment, consistency and connection that drive the foundational relationship between the brand and the buyer. The CMO Council, in partnership with IBM, will host a one-hour interactive webcast with industry-leading media, entertainment and telecommunications marketers to discuss how audience insights across the digital and physical experience have been turned into action, allowing these brands to personalize and enrich each engagement. Multiple case studies will also be discussed during the webcast that focus on the power of segmentation and innovations around cognitive computing.
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technology efficiency, market dynamics, data privacy, data security, device management, platform management, enterprise management
    
IBM
Published By: Cox Business     Published Date: Dec 19, 2016
As we continue to move forward into an age of big data, optimization, and greater convenience through the capabilities of better networking technologies, opportunities have never been greater to use technology to make for a truly seamless hospitality experience. However, growing dependence on your network for everything from booking to entertainment can also mean that hospitality networks hold greater amounts of data than ever before. This makes them a tempting target for hackers.
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Cox Business
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