Most businesses today are under increasing pressure to respond to change expeditiously—to adapt to the ongoing needs and demands of their customers, the changing competitive landscape, and the evolution of the marketplace. An organization’s CRM system can either effectively support or hinder their business agility and capacity to respond to change, affecting overall corporate performance and customer satisfaction.
Published By: Genesys
Published Date: Jun 19, 2019
Success is defined by the quality of your customer relationships. Outdated infrastructure hinders your ability to deliver consistent service across all channels and touchpoints. With rising customer and business demands, you might not have time to wait and see what long-term options a vendor will offer, and when.
Proven, market-leading customer experience solutions let you optimize customer engagement across existing channels. And with a partner who’s focused on both innovation and your success, you can future-proof your business as it evolves. Read this executive brief to learn how to incorporate an open, stable and proven customer experience platform—and provider.
Discover the advantages of a proven prescriptive migration methodology that will guide your successful customer experience transformation, including:
Establishing a solid foundation for customer engagement channels and touchpoints as they emerge
Extending omnichannel engagement across departments and processes outside of
Published By: Marketo
Published Date: Mar 18, 2019
The role of marketing is constantly evolving. More than ever, marketing has to prove its impact on the success of the business. Outside executives often believe that marketing exists solely to support sales, or as an arts function that hosts company events and puts logos on t-shirts. With the pressure increasing, the growing imperative for marketers to prove their worth has arrived. It’s time for marketers to take control over the revenue process, earn the respect of their organizational peers, and earn a seat at the table. What must marketers do to be seen as an integral part of the machine that drives revenue and growth?
Download The Definitive Guide to Marketing Metrics and Analytics to learn about:
Establishing a culture of accountability
Planning programs with ROI in mind
Creating a framework for measurement
Embracing revenue performance management
Mastering the art of forecasting
Building dashboards to inform complex decisions
Implementation across teams, tactics, and technolog
Surprisingly, 50% of small to medium sized businesses that have invested in a data availability and recovery solution may still be vulnerable to downtime. Download this free white paper to learn what you can do to avoid the same risk. You'll also learn what your options are for reliable IBM iSeries data protection and recovery that make sense for your size business.
Entrepreneurial execs know that they need to follow the rules, but they may not recognize what decisions may lead to keeping HR costs lower. Learn about key HR areas that ALL entrepreneur's will eventually face.
Databases and information management systems let you describe, categorize, store, modify and analyze data. What if you could do the same with decisions? Your systems could learn from previous choices and manipulate them to fit new parameters to intelligently mold future decisions made by executives, everyday business users and even your systems to optimize outcomes. Read this a specially selected excerpt from James Taylor's new book, "Decision Management Systems: A Practical Guide to Using Business Rules and Predictive Analytics" to discover the guiding principles for building decision management systems that can help your organization differentiate itself from the competition at virtually every decision point.
Published By: Workfront
Published Date: Jun 25, 2014
Do projects seem to appear out of nowhere? Do you find yourself scrambling to pull together reports for executives? Download this free guide and learn about several project portfolio management pitfalls and how AtTask can help you avoid them.
Published By: Percussion
Published Date: Jun 11, 2013
Building a business case for investing in your web content strategy, whether through technology, additional people, or new processes will require that you justify to your senior executives that the investment will pay dividends. Use the folloing paper, and the four models that are presented here, as a framework to help guide your own investment justification process.
This workbook helps you assess current needs and usage and determine where deduplication can positively affect your IT consolidation initiatives, help reduce costs, and create a more "green" environment.
In the race to establish and maintain strong customer relationships, line-of-business executives are increasingly turning to cloud-based, software-as-a-service (SaaS) applications like Salesforce. That’s because these applications offer greater functionality and scalability than on-premises applications.
An enterprise-grade, Integration platform as a Service (iPaaS) application can provide a unified approach and toolset to support today’s disparate, hybrid IT landscape, and offer benefits for companies of all sizes.
Read this guidebook to learn how to build better customer relationships by connecting the data the data that runs your business, and automating business processes that can benefit from Salesforce application integration.
A lack of executive support and poor data quality are just some reasons why analytics programs fail. The guide by Adam Greco, Reenergize Your Web Analytics, identifies the key reasons for program failures and provides ten ways to make your analytics program successful.
Read the guide to discover key ways to improve your analytics program, including:
• How to deal with your stakeholders
• How to set your analytics priorities
• How to reap the rewards of change
Published By: Polycom
Published Date: Jun 08, 2016
"Over the years, the features, functions, and capabilities offered by group video conferencing systems have expanded and evolved. And the requirements and expectations of collaboration users have changed along with them.
This 2016 Buyers Guide helps end users understand the features and functions needed to collaboration-enable five of the most common spaces found in enterprises of all sizes;
- small (huddle) rooms
- teaming spaces
- standard meeting rooms
- executive boardrooms
- reconfigurable (and perhaps divisible) spaces
Download the ""2016 Buyers Guide: Making Smart Group Video Collaboration Decisions"" by Wainhouse Research that will help you make informed decisions regarding your video collaboration strategy."
Just as business intelligence helps enterprises make decisions that maximize opportunities and minimize business risks, security intelligence enables them to better detect threats, identify security risks and areas of noncompliance, and set priorities for remediation. One of the most compelling arguments for security intelligence is operational efficiency, or better use of people, time and infrastructure. This white paper discusses how security intelligence is an essential ingredient to comprehensive and cost-effective information security.
This white paper is structured so that each page is its own "mini-white-paper" but each is also part of a total look at better structuring requirements documents, processes and content completeness. At the end of this paper is a one page "tear-out" summary which is both a shortened distillation of the content, and a diagnostic tool to start a peer discussion on your organization's performance.
Requirements quality is tangible. It is possible to look at the specific characteristics of requirements documentation and determine if it is sufficiently clear, accurate and complete to lead to a successful project. Since flawed requirements trigger about 70% of all project failures,1 this paper will present some hard and fast rules for looking at requirements documents, in any format, and being able to determine if they are reasonably well constructed. It will outline the key points to look for in a requirements document, and why this can save a company hundreds of thousands of dollars. Finally, it will offer five straightforward questions to address when evaluating requirements quality. The paper is not intended to be a full audit of requirements, but rather act as a guide and checklist for evaluation.
Many IT executive view cloud computing as an attractive platform for data backup. They know cloud can help protect business-critical data and provide near-ubiquitous information access. But while having a cloud-based solution is valuable, developing one in-house is tricky. That's why many organizations want to contract with a third-party cloud provider for cloud-based data backup. Read this buyer's guide to learn how to choose a provider to suit your business needs.
Compliance doesn’t have to be a scary word – even when facing the multifaceted challenges of meeting the European Union’s May 2018 deadline for its General Data Protection Regulation (GDPR).
SAS conducted a global GDPR survey among 340 business executives from multiple industries. Based on the results of that survey, this e-book delves into the biggest opportunities and challenges organizations face on the road to GDPR compliance.
Read this e-book to learn:
How to get started on the best path to compliance, based on advice from industry experts.
How to turn this compliance challenge into a competitive advantage.
How your peers are preparing across a variety of industries.
An end-to-end approach that can help guide your journey to GDPR compliance.
Published By: Brainshark
Published Date: Nov 05, 2013
How are you helping to drive revenue? Sales enablement involves collaboration from every part of the organization. This E-book takes an inside look at how today's organizations can impove sales productivity - and put an end to "random acts of sales support."
Published By: Reactivity
Published Date: Aug 21, 2009
Businesses are rapidly adopting Web services to provide new levels of integration between applications. By comparison with earlier data communications techniques, Web services are faster and cheaper to develop, quicker to deploy, and easier to adapt to emerging business needs. This paper discusses the special security challenges posed by the use of Web services, and how to secure networks against them.
Requirements quality is tangible. This hard-hitting 10 minute video microcast presents the concrete rules that will allow you to quickly assess a requirements document and determine if it will likely lead to an effective implementation.
2014 was a banner year for security breaches. According to the Identity and Theft Research Center, there were 783 reported U.S. data breaches, a 27.5% increase from 2013. Keeping your company and customer data safe is no longer just an IT problem; it's a top concern for C-level executives as well. Your company's reputation and bottom line depend on keeping corporate data secure — yet employee mobility is making this a huge challenge. Read this eGuide to learn how to avoid these challenges with simpler, smarter authentication.