IDG Research Services recently queried 144 CIO Magazine subscribers to gain insight into how and why collaboration technology is creating competitive advantage. This summary report explores different market trends with commentary from key respondents as well as WebEx's Knight, an industry expert. Learn more today!
Large companies have made considerable investments in video webcasting to their external audiences. Now they need to turn their attention toward internal communications—for reasons that can enhance
their competitiveness and bottom line. As companies undergo a digital transformation, the playing field becomes increasingly technology-democratized and fierce. In this climate, an organization’s employees are one of its most, if not the most, valuable competitive differentiators. And the same energy and focus that companies put toward reaching their external audiences needs to go toward reaching and engaging their employees.
Here’s where strong internal communications can pay big dividends. High-performing companies recognize the significant impact effective internal communication has on their business. Chief among the gains are:
• Increased productivity.
• Improved brand trust and company loyalty among employees.
• Increased company alignment within and between departments and remote loc