See your peers' biggest priorities, most important KPIs, and marketing spending for mobile devices and experiences.
WHY SHOULD THE TARGET AUDIENCE CARE?
Between September and October 2017, Adobe surveyed close to 500 marketers and IT professionals to explore current mobile trends and priorities, get a glimpse of where they're going with their mobile efforts, and learn what the most advanced organizations are doing to create the next wave of transformative mobile experiences. Read our findings and see how mature your mobile strategies are in comparison to your peers'.
1. Online holiday shopping season in 2017 tops expectations. Online shopping totaled $108.2B during the 2017 holiday season, representing 14.7% growth year-over year ($107.4B, 13.8% growth predicted)
2. The Thanksgiving weekend was one for the record books. Holiday shoppers took full advantage of deep discounts and spent over $19B dollars during the five days between Thanksgiving and Cyber Monday
3. Cyber Monday and Black Friday stay dominant and emerge as mobile mega-days. Cyber Monday was the first day with over $2.0B in mobile shopping alone
4. Big retailers won big, but small retailers competed on key days. The largest retailers saw big holiday season growth while smaller retailers had an advantage during the Thanksgiving weekend, particularly on mobile devices
5. Big markets drive holiday growth. The nation’s largest markets saw big growth, particularly on key days
2017 Trends in Financial Services and Insurance: Customer is Priority
The FSI sector is progressing with a digital, data-driven, marketing mentality, all centered around prioritizing customer experience and taking a more personal approach.
The 2017 Digital Trends in Financial Services and Insurance compiles the information shared by over 800 FSI respondents to see what opportunities and obstacles are shaping the future of FSI.
Read this report and find out:
How data and personalization drive digital transformation
How fintech is leading the FSI chase
Tips to help future-proof your FSI business
Adobe article that condenses/highlights key findings from the Econsultancy Digital Marketing in the Financial Services and Insurance
Sector 2017 Study, an in-depth, 5000+ word report covering FSI executives’ opinions on:
– General trends in retail banking, investment banking, and insurance
– Internal structures their companies are using to execute digital transformation
– The biggest threats/disruptions in the industry
– The biggest priorities in 2017 (leaders are focusing on both customer retention and customer acquisition, mainstream is focusing just
on customer retention)
– Main sources of sales and leads (digital + mobile are steadily increasing sources)
– Digital marketing budgets & investment areas (leaders are investing more in digital marketing automation and analytics)
– Use of the cloud and AI to automate analysis and marketing
– The importance of multichannel personalization
– Innovation in the types/formats of products/services provided (leaders are focusing on i
Adobe is the only Leader in Digital Intelligence Platforms.
Digital intelligence with scope and depth. Your customers come to you from different places, so your data insights should do the same thing. Adobe Experience Cloud’s digital marking and analytics solutions help you combine insights from existing, new, and emerging channels. Read the Forrester Wave™: Digital Intelligence Platforms, Q2 2017 to find out why we stand alone among DI platform vendors.
Ensures IT can drive success in the future AEW Energie can now be confident that it has the IT to support new developments. With energy demands increasing and authorities applying pressure for cleaner energy production, companies such as AEW Energie continue to look for ways to solve those challenges. AEW Energie now has a reliable and efficient IT infrastructure that helps support innovation in the firm’s efforts to find the right solutions and meet the needs of multiple stakeholders.
"In this eBook, you’ll find four best practices that reflect recent thinking about Customer Experience (CX). As you consider these best practices, we urge you to broaden your definition of customers beyond buyers to include employees, suppliers, and vendors. All have opinions about their experiences with your company, and many will share them via word of mouth or online. For better or worse.
According to the experts, CX is your key to competitive advantage and growth. Read on to find out what you can do to deliver stellar CX."
Everyone knows that content is crucial to attract, engage, and reach consumers. But while this may be true, it’s important to consider the medium involved. Right now, the format to beat is clearly video, with 51% of brands investing more in 2018 than the year prior.1 And with so many forms of video available, such as content, programmatic, and pre-roll, it’s important to understand how to use video for building both brand connections and direct response.
Currently, video provides advertisers with a versatile medium to
reach the audiences they want, where they want, to put the best
spotlight on their story. But the question remains—what is the
best way to reach your target, and how can you ensure they will
pay attention to your message? Download this whitepaper to find out!
Published By: Infosys
Published Date: May 30, 2018
An acquisition can often lead to several structural and strategic changes at both the parent company and the acquired company. Leveraging the opportunity to modernize and adopt new technologies is something the acquirer company must consider in order to reduce the complexities of merging and managing two diverse environments.
A leading motor manufacturer was trying to figure out the best way to integrate an acquired company’s infrastructure, and realized that application migration to cloud was the best option. See how Infosys helped and the five key takeaways from the project.
LinuxONE from IBM is an example of a secure data-serving infrastructure platform that is designed to
meet the requirements of current-gen as well as next-gen apps. IBM LinuxONE is ideal for firms that
want the following:
? Extreme security: Firms that put data privacy and regulatory concerns at the top of their
requirements list will find that LinuxONE comes built in with best-in-class security features
such as EAL5+ isolation, crypto key protection, and a Secure Service Container framework.
? Uncompromised data-serving capabilities: LinuxONE is designed for structured and
unstructured data consolidation and optimized for running modern relational and nonrelational
databases. Firms can gain deep and timely insights from a "single source of truth."
? Unique balanced system architecture: The nondegrading performance and scaling capabilities
of LinuxONE — thanks to a unique shared memory and vertical scale architecture — make it
suitable for workloads such as databases and systems of reco
Published By: Tricentis
Published Date: Jan 08, 2018
In this guide you'll learn how to select and integrate the right
test management solution for your team:
• Why test management software?
• How to buy: some general considerations
• The 5 must-have features
• Tips for evaluating & integrating your new solution
• Where to get additional help
BUT IT’S NOT ENOUGH.
That’s because trends like agility, mobile and cloud
computing have QA teams bursting at the seams. As a
software development leader, you are under the gun to
deliver higher-quality software at an accelerating cadence
– and still find time to provide solid evidence of testing at
any given moment.
Test case management systems are – and have been – a
clear value driver in development organizations. But many
of these systems do not support today’s unique testing
Potential cost of software
defects to U.S. economy:
$60B per year
35% of senior IT executives
can’t deliver the quality
they need to within their
Published By: Riverbed
Published Date: Jan 25, 2018
This Enterprise Management Associates® (EMA™) research summary, sponsored by Riverbed®, highlights some of the key findings of EMA’s landmark report, “Network Management Megatrends 2016: Managing Networks in the Era of the Internet of Things, Hybrid Cloud, and Advanced Network Analytics.” It examines several major areas of change and evolution affecting network management. These “megatrends” include hybrid cloud networking, the Internet of Things (IoT), advanced network analytics, network management outsourcing, and network management tool consolidation.
Published By: Ixaris OTA
Published Date: Jan 25, 2018
Travel agents, tour operators and travel wholesalers are typically spending thousands in unnecessary costs each year. And in a fiercely competitive market operating on high volumes and low margins, ensuring efficiency with sales and purchasing systems is no easy task. Especially when it comes to payments.
If you want to find out where you’re losing money, how efficient your platform really is and the simple way to eliminate these costs, read this white paper. It explores the top three areas where you could be overspending. And it reveals the statistics behind your unnecessary costs – giving you the information you need to save money and drive efficiency.
Why Read This Report
The demand for databases is on the rise as organizations build next-generation business applications. NoSQL offers enterprise architecture (EA) pros new choices to store, process, and access new data formats, deliver extreme web-scale, and lower data management costs. Forrester’s 26-criteria evaluation of 15 big data NoSQL solutions will help EA pros understand the choices available and recommend the best for their organization.
This report details our findings about how each vendor fulfills our criteria and where they stand in relation to each other to help EA.
In the increasingly competitive OTT market, competition for viewers is high. Providers must find ways to not just deliver compelling content, but to deliver compelling viewing experiences. In this whitepaper, you’ll learn about the critical challenges facing OTT providers today and how they can be overcome to provide the broadcast quality experiences viewers expect, regardless of the device in use or the viewers location in the world.
Are you ready to keep your subscribers happy and away from your competition?
Download this free white paper OTT 3.0: How to Build a Better Mousetrap and learn:
Why personalized content discovery is so important to viewers – and to the success of your business
How to avoid internet congestion by leveraging technologies like a CDN
The importance of global network scale to meet spikes in consumer traffic
The impact of advertising on viewer abandonment
Digital transformation has become a business imperative as most aspects of economic engagement have become digital. Around the globe, businesses and government agencies are re-engineering their technology infrastructures to keep pace with customer demands, spur innovation and stay competitive in an ever-evolving digital economy.
A recent PwC survey noted that 45 percent of business and IT executives across 51 countries identified growing revenue via digital transformation as a top priority1. Success in this fast-paced digital landscape requires businesses to transform their IT infrastructures to achieve new levels of flexibility and responsiveness. At the same time, business leaders must find a balance between funding core aspects of the business while investing in new business and technology innovations needed to compete in today’s dynamic environment.
Hyper-Converged Infrastructure (HCI) systems bundle multiple technology components together into single systems, enabling IT departmen
Published By: B Channels
Published Date: Apr 27, 2018
bChannels has years of expertise in defining, building and delivering partner ecosystems. We have invested in understanding and developing discrete IoT ecosystem capabilities. We see three steps to deliver IoT Channels success:
1. Partner Insights: Identify routes and partners for scalable loT, understanding market segments
2. Partner Journey: Find and engage partners in loT segments to nurture and grow
3. Partner Support: Build and deliver effective IoT partner ecosystem programs
Published By: B Channels
Published Date: May 01, 2018
Many Enterprise & Mid-Market I.T Vendors are offering or moving towards Hybrid Cloud.
bChannels has the right expertise and credentials to assess a vendor’s ecosystem & program needs to find, connect and nurture partners on a Hybrid Cloud proposition.
Download this paper to find out more
Published By: B Channels
Published Date: May 01, 2018
bChannels has years of expertise in defining, building and delivering partner ecosystems. We have invested in understanding and developing discrete IOT ecosystem capabilities. Our solutions help our clients plan and deliver scalable loT by showing an understanding of their market segments, then delivering on designing effective programs. We are adept at finding and engaging partners in loT segments by finding, nurturing and growing partner ecosystems.
Read this to find out how we developed a decision-support tool to help a major transport operator use data and analytics to optimise commercial performance. Discover:
what happens when humans are faced with complex decisions
how data and analytics can be applied to improve decision making
how a decision-support tool works in real life (video)
what lessons your business can learn from this case story.
As extraordinary advances in technology start to transform the traditional workforce, business leaders must get ready for a future where skilled employees and smart machines will work together.
Read this report to find out:
what the emergence of AI means for leadership and workforce management
how to define a strategic roadmap to understand how AI will impact your organisation
how a new concept – ‘workforce shaping’ – is being used by leading organisations preparing for the future.
Political uncertainty, potential trade wars and digital technologies continue to reshape our world, begging the question: Is your supply chain fit for the future?
Listen to this webinar now to find out:
• How to build an agile, responsive operational network that supports growth
• The importance of knowing your customer and suppliers in an end-to-end supply chain
• How to use data and insight to gain effective control and improve performance across operations
• How to exploit simple, pragmatic digital steps to improve your supply chain performance, today
• How to leverage emerging technology to future-proof your supply chain
• How to develop new skillsets to help execute your digital roadmap.
Published By: MediaRadar
Published Date: Nov 21, 2018
Learn how the biggest brands are leveraging TV advertising to reach their target audiences. Find out what’s happening in the TV advertising landscape in our most up-to-date trend report.
Download the report to learn about:
the latest TV ad trends, including the types of ads Volvo and Burger King ran that creatively pushed the limits of what’s possible in TV advertising
what brands are spending the most on tv advertising and which categories spend the most overall
which new ad formats brands are using to build the biggest buzz
how the World Cup affected brands’ ad spend and placement
Published By: MediaRadar
Published Date: Nov 21, 2018
What are the latest native trends, which are the product categories spending the most? How can you successfully implement native advertising and fully leverage this high-cpm ad format? Find out in our latest trend report.
Which product categories are spending the most on native
The major challenges with and benefits of native advertising
Ways in which you can successfully implement native advertising
What’s next for native advertising