It is easy to get overwhelmed by the plethora acronyms (RTBs, DMPs,DSPs, SSPs, 1PD, 2PD, 3PD) and knowing when each of them come into play.
Driven by data, Programmatic empowers modern marketers with the intelligence required to serve highly personalized ads. By bringing together First, Second and Third Party data at scale, you can target with increased precision and optimize campaigns in real-time.
With tech platforms consistently pushing the boundaries of what’s possible in digital advertising, the time for marketers to lean into programmatic is now.
Watch this 20 minute webinar with Mandar Dadegaonkar, an award-winning digital marketer and learn from his experience-based advise on:
• how to get started and use programmatic tactics that work
• insider secrets to boost ROI and improve campaigns
• potential pitfalls to watch out for
• guidelines for measurement and analytics
It’s no secret that data-driven marketing (DDM) is top of mind for brand and agency executives. But what is surprising—shocking, in fact—is how vital first- and third-party information is for creative and execution strategies today. Case in point: 70% of senior marketing executives from brands, agencies and related industry segments say data-driven marketing is a core element of a majority of their campaigns, according to a new Oracle-Forbes Insights survey.
This full immersion in data and analytics—more than what many industry insiders may have realized—shows how quickly brands and agencies have recognized the potential benefits and rushed to replace outdated “gutfeel” decision making with quantifiable research. This was another recurring theme in the Oracle-Forbes Insights study, which found that marketing executives rely on advanced analytics to increase sales, attract new customers and expand brand awareness. In addition, 71% of respondents feel they effectively use it to identify
In the retail and eCommerce world, data can be your differentiator...or your downfall. To stand out, marketers are increasingly turning to first-party declared data to fuel their strategies.
Learn how retailers are using mobile attention to collect and activate declared data for:
Qualified lead acquisition and direct response
Relevant remarketing with custom audiences and retargeting
1-to-1 email personalization
Audience building and profiling
As marketers, we use data at every level, from determining Facebook targeting to timing a major product launch. But how often do we take a look under the hood at the quality and usefulness of our data?
In this playbook, we’ll cover the strengths and weaknesses of third-party, second-party, and first-party data and where declared data fits into the current data landscape.
You’ll learn plays for activating declared data for:
Qualified lead generation
1-to-1 email personalization
Custom audiences and personalized retargeting
Audience building and profiling
In this section, we’ll cover the definitions, sources, and strengths and weaknesses of third-, second-, and first-party data.
Published By: Bluekai
Published Date: Aug 10, 2012
How can you analyze ALL of your disparate first and third-party audience, campaign and performance data in one central place? How can a DMP power a 360 approach to audience data management and analysis to get more bang out of your marketing dollar?
Published By: TruSignal
Published Date: Jun 03, 2013
This white paper aims to provide B2C digital marketers with a better understanding of why you may need an audience expansion technique and what questions to ask yourself before you get started. We hope to not only build an imperative for audience expansion techniques, but also to offer a guide that will help you choose the right data and right techniques for reaching more of your desired prospects online. Specifically, this white paper will discuss and differentiate two specific expansion approaches: lookalike and act-alike audiences including how they are built, the problems they solve and how to use them effectively throughout the marketing funnel.
As channels fragment and consumer identities multiply, businesses are struggling to achieve a single customer view. This guide provides actionable strategies to achieve this “holy grail” to better understand your audience, build relevant experiences and grow customer relationships.
Get tactics and examples to help you:
Identify your customers across channels and devices
Manage today's volume and variety of customer data
Integrate and apply data across marketing campaigns
Build more personalized customer journeys
Marketers are struggling to connect with consumers across all available outlets while still providing an aligned customer experience. The white paper examines three key ways to create a successful omni-channel experience while establishing cohesive brand and customer identities.
Learn how to:
Develop an interactive mobile strategy
Streamline physical and digital interactions
Engage customers across channels
Published By: Ensighten
Published Date: Aug 02, 2012
Learn best practices for taking inventory of first-party data, and using second- and third-party data to fulfill programmatic campaigns and achieve digital marketing goals.
• Define your team’s goals for customer data.
• Take inventory of your first-party data.
• Explore use cases for second- and third-party data.
• Finding the best data providers.
• Combine your first, second, and third-party data.
• Case Study: MGM drives programmatic campaign results with third-party data.
Business struggle to gain a holistic customer view — the skills to identify actionable insights from multichannel data are in short supply. If they could gain a holistic view of customer attributes and behaviors, they could make sure they get the right content at the right time.
Published By: Emarsys
Published Date: Mar 19, 2018
The one thing these powerful brands have in common? Data. The growth of data has brought us to the tipping point between brand and customer. Before the digital age, the biggest and best brands had just that – a brand, which THEY controlled. Now, a brand is powerful because of the data it collects and how it uses it to serve its customers. The value of data is only going to increase as we move from a handful of brands owning first-party data to a greater democratization of information. As a result, consumers will have much more control over their personal data and more companies will be able to generate their own first-party data. Once again, it’s time to look ahead to identify the trends and technologies that are most likely to survive the hype cycle and become the must-haves of the near future. Here we take all we learned over the past year and craft our strategies for the future. We explore the five predictions we believe marketers should be excited about and prepare for over the ne
Nothing is more top of mind for marketers than attribution. It’s a complex topic, and there are lots of questions. Should you measure only the first click, or the last click? Should you also measure views? Should you combine view measurement with click measurement? How long should you wait to give credit to user activity?
In this whitepaper, we examine the history of attribution models and dive deep into AdRoll platform data, third-party research, and advertiser survey data to make the case for marketers to adopt a blended attribution model, one that combines both ad views and clicks.
Attribution is critical to marketing success because nothing has a bigger influence on evaluating results than how you measure the impact of your advertising. And in the digital paradigm, almost everything is measurable. When we surveyed our customers, we heard this point loud and clear. Of the 1,050 marketers we spoke to in our 2016 State of the Industry Report, 84% believe attribution is critical or ver
Published By: Mimecast
Published Date: Oct 02, 2019
If you are an moving to or already using Office 365 then it’s essential for you to formulate a plan toward a risk-free cyber resilience experience. Cyber resilience requires you to prepare for the before, during and after an attack/outage/incident. Doing so will protect your organization from security threats, compliance concerns, unplanned outages and more. To mitigate concerns and form a resilient strategy you have to first KNOW the risks.
The right third-party solution can ensure email is protected against advanced cyberattacks and guarantee service availability SLA – all while leveraging your investment in Microsoft Office 365™.
But, what are the key areas of concern around Office 365 email you should be aware of?
Read what Microsoft Office Apps and Services MVP J. Peter Bruzzese has to say about the key features and functions you need to address security, data assurance and continuity for Office 365 email – and what to look for in a single solution that does it all.