In his 1966 book “The Psychology of Science,” American psychologist Abraham Maslow tackled the idea that those in the field of psychology needed to approach treatment from multiple perspectives, to take on new ideas, and not just continue using the same theories and techniques created by Freud and his followers so many years ago. Acknowledging that changing your point of view can be difficult, Maslow wrote “[I]t is tempting, if the only tool you have is a hammer, to treat everything like a nail.” We have all had this experience. We get so used to the way things have been done in the past, we sometimes don’t question the reasons for doing them.
As travel and expense (T&E) management solutions have improved, the expectations of the end user are higher than ever before. Business travellers want a seamless experience and you want better visibility, increased compliance, and reduced spend.
Our research identified two types of people – Leaders and Followers. Leaders have most of their spending under management, have increased compliance to company policies and approve expense reports more quickly. Followers are lagging behind.
Published By: Monotype
Published Date: Mar 28, 2017
Your brand may have throngs of fans and followers — people who “Like” or “Follow” a particular page or account. While these metrics are certainly important, they don't always equate to obvious value for your brand. The followers who are so passionate that they're creating branded content and advocating for you are the ones to focus on. Advocates are one of the best, most cost effective ways to drive business, hands down.
Advocates are users with a true connection, passion and commitment to a particular brand or product. Advocates drive action, not just awareness, and unlike paid advertisers, they advocate because they want to. The second a customer becomes so invested in your brand that they share the love with their networks, they become your best marketer.
In his 1966 book “The Psychology of Science,” American psychologist Abraham Maslow tackled the idea that those in the field of psychology needed to approach treatment from multiple perspectives, to take on new ideas, and not just continue using the same theories and techniques created by Freud and his followers so many years ago.
It may seem curious to refer to psychology in a work on REST and API Design, but it works to illustrate two distinctive points: (1) that all design decisions, regardless of whether they pertain to software or architecture, should be made within the context of functional, behavioral, and social requirements—not random trends; (2) when you only know how to do one thing well, everything tends to look identical.
To get started, let’s take a look at REST in some detail by downloading this whitepaper today.
Published By: Thismoment
Published Date: Oct 08, 2014
So, you’re thinking about incorporating user-generated content (UGC) into your ecommerce strategy?
More than just a novelty, UGC has become a very real and material way for retailers to build brand affinity and make the cash register ring.
If you add all your fans and followers across Facebook and Twitter, and if you are like most retailers, you’ve already got a huge fan base that is ready, willing and able to start the selling for you. So, what are you waiting for? Here are our 6 tips for driving more sales with UGC.
By definition employee advocacy is the promotion
of a company’s messages by its employees. Today,
employee advocacy happens increasingly online,
social media being the main medium for brand
ambassadors. Employees have extensive networks of
friends, followers, and connections on social media,
and nowadays they can be reached and influenced
with a click of a button. When empowered to act as
brand ambassadors on social media, employees can
share valuable content to their networks and build their
professional brand all while increasing the company’s
reach and credibility by generating meaningful
conversations about the business.
Social media is more than friends and likes, tweets and followers, pins and mentions. According to the Q4 2013 Adobe Digital Index Social Intelligence Report, it’s time for marketers to take social advertising seriously. With higher click-through rates and lower prices, the pressure is on to bring social into your overall media mix. Adobe can help manage, forecast, and optimize all your ads.
Published By: BrightEdge
Published Date: Apr 15, 2013
In this edition of SocialShare, we chart the rapid adoption of Pinterest and Quora by the BrandZ top 100 brands. We also highlight how they are successfully engaging users, as measured from the growing number of followers for these brands on Pinterest & Quora.
Toxic Employees in the Workplace
The toxic employee: we've all worked with one and dread having them around. But can one bad apple really spoil the whole bunch? The answer may surprise you.
Cornerstone's recent study unveils how toxic employees affect morale, productivity and staff attrition. It also provides strategies to manage a toxic employee and even identifies warning signs to look for during the interview process.
Download our report, Toxic Employees in the Workplace - Hidden Costs and How to Spot Them, to access the results, including how:
• Good employees quit at a 54% higher rate when they work with a toxic employee
• The cost to onboard a toxic employee is 3x that of a non-toxic employee
• Applicants who are self-proclaimed “rule followers” are 33% more likely to be a toxic employee
Published By: Sysomos
Published Date: Oct 24, 2012
Getting the right people excited about your brand is a powerful way to increase brand awareness and make sales. But how do attract influencers and get them talking about you? Here are 6 tips from Sysomos.
Published By: CrowdTwist
Published Date: Apr 18, 2016
Brand advocates are 50 percent more likely to influence a purchase over non-advocates. Yet turning your superfans into brand advocates doesn’t happen overnight. You must first understand how to identify your loyal followers and nurture those relationships to keep your superfans engaged for the long term.
In our second annual marketing survey, we surveyed CMOs in The CMO Club about their use,expectations, and measurement of social media, then compared the results to the previous year's survey. In short, 2009 marked the year CMOs embraced social media marketing but struggled to tie their strategies to the bottom line. Many evaluated engagement metrics created from social media- such as the number of click-throughs to the website or number of fans or followers - instead of evaluating business metrics like revenues and conversion. In 2009, CMOs aspired to tie social to the bottom line.