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Published By: Oracle     Published Date: Sep 26, 2019
It’s no secret that data-driven marketing (DDM) is top of mind for brand and agency executives. But what is surprising—shocking, in fact—is how vital first- and third-party information is for creative and execution strategies today. Case in point: 70% of senior marketing executives from brands, agencies and related industry segments say data-driven marketing is a core element of a majority of their campaigns, according to a new Oracle-Forbes Insights survey. This full immersion in data and analytics—more than what many industry insiders may have realized—shows how quickly brands and agencies have recognized the potential benefits and rushed to replace outdated “gutfeel” decision making with quantifiable research. This was another recurring theme in the Oracle-Forbes Insights study, which found that marketing executives rely on advanced analytics to increase sales, attract new customers and expand brand awareness. In addition, 71% of respondents feel they effectively use it to identify
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Oracle
Published By: Adobe     Published Date: Sep 23, 2019
Data is a company’s most valuable asset. Just look at Forbes’ World’s Most Value Brands list. No longer is a company’s worth evaluated by its tangible assets — data has changed all of that. Every business today relies on data. The ability to filter through volumes of data to capture true insights is critical to gaining a competitive advantage. Companies aspiring to deliver the best possible customer experiences must be able to unify different types of information, including behavioral, transactional , and operational data
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Adobe
Published By: Ricoh     Published Date: Mar 11, 2019
Today’s CIOs no longer just oversee technology. They are now key strategists who guide their organizations and give them the tools they need to stay competitive. A study by Forbes Research stated that five years ago, a CIO’s most critical skill was deploying technology. Now, the #1 way that CIOs provide value is by contributing to the corporate strategy, so they can advance business objectives and drive revenue.1 In particular, CEOs rely on the CIO for guidance around digital transformation. Organizations must transform how they operate and take advantage of new technologies to better engage customers and employees. Digital transformation falls squarely on the shoulders of IT leaders. CIOs are under pressure to drive transformation – overcoming barriers such as cultures that are resistant to change, employees who want to upload files anywhere, and increased concerns about data security. CEOs also expect CIOs to achieve results now. The longer you wait, the more likely you will fall beh
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Ricoh
Published By: Automation Anywhere APAC     Published Date: Apr 18, 2019
Forbes recently referred to robotic process automation (RPA) as “a gateway drug to AI,” referencing its low barrier to entry compared to other technology choices within the AI realm. But while experts continue to tout the future of RPA, what can we expect of it in the short-term? Jump into this resource to get a peek at how experts are predicting RPA’s 2019 will pan out, including notable market shifts, major technology disruptions, and entirely new RPA use cases.
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Automation Anywhere APAC
Published By: Hitachi Vantara     Published Date: Mar 08, 2019
Business leaders recognize that their industries and markets are either being disrupted or have the potential to be disrupted by nimble digital players. In order to compete, senior IT leaders need to modernize their data centers. In this Forbes Insights Executive Briefing, learn how to embrace an agile data infrastructure, modern data protection, and intelligent operations to reap the benefits of a truly modernized data center.
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Hitachi Vantara
Published By: Hitachi Vantara     Published Date: Mar 08, 2019
Technology is a fast-moving target, and organizations need agility and flexibility to compete. By modernizing your data center and maximizing the value of your corporate data, your company can gain those qualities. In this Forbes Insights checklist, learn how to derive value from your corporate data and embrace three elements of a modernized data center: an agile data infrastructure, a modern approach to data protection, and intelligent data center operations.
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Hitachi Vantara
Published By: Cisco     Published Date: Aug 03, 2015
How to boost innovation with video communications and was to build business advantage
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Cisco
Published By: Cisco     Published Date: Feb 12, 2016
Video collaboration opens up opportunities for greater interaction and innovation, regardless of industry. Everyone benefits. For example, in healthcare, video is dramatically changing the way institutions interact with customers and professionals. In recent years, a number of hospitals across the United States have been subscribing to video and voice call centers that enable them to share language interpretation services, psychiatric care services and other developing capabilities. In the process, video collaboration is affecting business outcomes, changing business processes and helping healthcare facilities achieve scale, cost and efficiency not seen before.
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industry innovation, business practices, best practices, video collaboration
    
Cisco
Published By: Cisco     Published Date: Dec 04, 2015
In today’s global economy, innovation matters.
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communication, economy, innovation, frequency, collaboration
    
Cisco
Published By: SAS     Published Date: Jan 17, 2018
Delivering exceptional customer experiences has become a key differentiator for top organizations today. Now you can see where your peers and competitors stand in the new Forbes Insights report Data Elevates the Customer Experience. This report is a comprehensive follow-up to an October 2015 preliminary pulse survey conducted among 105 executives of large global organizations. It identifies three categories of organizations – leaders, explorers and laggards – and measures the progress they have made with the data-driven customer experience based on three key pillars: organization (people), openness (data) and orchestration (processes). Read the results, find out where you stand and glean some new ideas from your peers about how to elevate the customer experience.
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SAS
Published By: Rosetta Stone     Published Date: Jan 23, 2018
With global opportunities on the rise,. having a multilingual workforce has become a critical market success factor. Language proficiency and awareness of a market's culture, local customs, and business traditions conveys respect for customers and colleagues, which leads to greater trust and improved business results. Businesses are providing language-learning resources that prepare employees to engage in these markets. Forbes Insights and Rosetta Stone surveyed 200+ executives globally to understand the impact of language training on companies and employees. Read this guide to learn the key themes and data from the report.
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Rosetta Stone
Published By: Automation Anywhere     Published Date: Feb 21, 2019
A recent Forbes article called robotic process automation (RPA) “a gateway drug to artificial intelligence (AI)”. In other words, RPA, provides organizations with a low barrier to entry into the AI world along with many of its benefits. Call it dipping a toe in the AI waters. What’s clear is RPA is on a tipping point. But will this growth continue? In this e-book we explore 7 predictions for the RPA market in 2019 from the market-leading platform, Automation Anywhere.
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Automation Anywhere
Published By: Automation Anywhere     Published Date: Nov 06, 2019
Today, employees spend around 10–20% of their time on mundane, repetitive tasks that can be easily automated. With Robotic Process Automation (RPA), businesses can offload these cumbersome tasks to their Digital Workforce, giving human workers more time for productivity and innovation. According to Forbes, automation can save employees up to six to nine weeks of effort each year, saving businesses four million dollars annually. This recovered time can be reinvested into career development and personal growth opportunities, making work more human.. Gartner predicts that by 2020, 40% of large enterprises will have adopted Robotic Process Automation (RPA), up from less than 10% today. The evidence is overwhelmingly clear. To be competitive today–and tomorrow–you must automate. But which products should you buy for your organization?
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robotic process automation, forbes, gartner, automate
    
Automation Anywhere
Published By: Automation Anywhere     Published Date: Nov 06, 2019
Heute verwenden Mitarbeiter rund 10-20 % ihrer Zeit mit alltäglichen, wiederkehrenden Aufgaben, die sich leicht automatisieren lassen. Mit robotergesteuerter Prozessautomatisierung (RPA) können Unternehmen diese umständlichen Aufgaben an ihre Digital Workforce weitergeben, wodurch den Mitarbeitern mehr Zeit für Produktivität und Innovation bleibt. Laut Forbes kann die Automatisierung Mitarbeitern jedes Jahr sechs bis neun Wochen an Aufwand ersparen, und Unternehmen haben vier Millionen Euros weniger Kosten pro Jahr. Die so gewonnene Zeit kann in die Karriereentwicklung und persönliche Wachstumschancen investiert werden, was insgesamt die Arbeit menschlicher macht. Gartner sagt voraus, dass bis 2020 40 % der großen Unternehmen robotergesteuerte Prozessautomatisierung (RPA) einsetzen werden – derzeit sind dies noch weniger als 10 %. Die Beweise sind überwältigend klar. Um heute und morgen wettbewerbsfähig zu sein, müssen Sie automatisieren. Aber welche Produkte sollten Sie für Ihr Unter
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digital workforce weitergeben
    
Automation Anywhere
Published By: Automation Anywhere     Published Date: Nov 06, 2019
En la actualidad, los empleados destinan entre un 10 % y un 20 % de su tiempo a tareas mundanas y repetitivas que pueden automatizarse fácilmente. Con la automatización robótica de procesos (RPA), las empresas pueden transferir estas tareas engorrosas a su fuerza de trabajo digital y permitir que los trabajadores humanos tengan más tiempo para la productividad y la innovación. De acuerdo con Forbes, la automatización puede ahorrarles a los empleados entre seis y nueve semanas de esfuerzo por año, lo que representa para las empresas un ahorro de cuatro millones de dólares al año. Este tiempo recuperado se puede volver a invertir en desarrollo profesional y oportunidades de crecimiento personal, lo que permitiría que el trabajo fuera más humano.. Gartner predice que para el año 2020, el 40 % de las grandes empresas habrá adoptado la automatización robótica de procesos (RPA), un aumento significativo con respecto al 10 % en la actualidad. La prueba es abrumadoramente clara. Para ser compe
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automatización robótica de procesos, fuerza de trabajo digital
    
Automation Anywhere
Published By: Automation Anywhere     Published Date: Nov 06, 2019
Aujourd’hui, le personnel consacre environ 10 à 20 % de son temps à des tâches banales et répétitives qui peuvent être facilement automatisées. Avec l’automatisation des processus par la robotique (RPA), les entreprises disposent d’une force de travail numérique, des robots auxquels confier ce travail fastidieux pour que les travailleurs humains puissent s’investir davantage dans les activités productives et l’innovation. Selon Forbes, l’automatisation pourrait soulager les employés de six à neuf semaines de besogne chaque année, permettant aux entreprises d’économiser quatre millions de dollars par an. Le temps ainsi récupéré peut être réinvesti dans le développement de carrière et les opportunités de développement personnel, rendant le travail plus humain. Gartner prévoit que, d’ici 2020, 40 % des grandes entreprises auront adopté l’automatisation des processus par la robotique (RPA), contre moins de 10 % aujourd’hui. Les preuves sont irréfutables. Pour que votre entreprise soit comp
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forbes, gartner
    
Automation Anywhere
Published By: Automation Anywhere     Published Date: Nov 06, 2019
Oggi, la maggior parte dei dipendenti dedica circa il 10-20% del proprio tempo ad attività banali e repetitive, facilmente automatizzabili. Con l'automazione robotica dei processi (RPA, Robotic Process Automation), le aziende oggi hanno l’opportunità di affidare questi compiti gravosi alla forza lavoro digitale, dando alle persone in carne e ossa più tempo per produttività e innovazione. Secondo Forbes, l'automazione consente di risparmiare da 6 a 9 settimane di lavoro ogni anno, pari a un risparmio annuo di 4 milioni di dollari. Questo tempo recuperato potrà essere reinvestito in opportunità di crescita e sviluppo personale, rendendo il lavoro più umano. Secondo le previsioni elaborate da Gartner, entro il 2020 il 40% delle grandi imprese avrà adottato l'automazione robotica dei processi (RPA, Robotic Process Automation), rispetto al valore attuale di poco meno del 10%. La verità dietro a queste previsioni è presto detta. Per essere competitivi oggi e domani, è necessario automatizzar
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l'automazione robotica dei processi, gartner, forbes
    
Automation Anywhere
Published By: Automation Anywhere     Published Date: Nov 06, 2019
Momenteel besteden werknemers ongeveer 10-20% van hun tijd aan alledaagse, repetitieve taken die eenvoudig kunnen worden geautomatiseerd. Met robotachtige procesautomatisering (RPA) kunnen bedrijven deze omslachtige taken overdragen aan de digitale werknemers, zodat de echte werknemers meer tijd hebben voor productiviteit en innovatie. Volgens Forbes kan automatisering per jaar per medewerker wel zes tot negen weken aan arbeid helpen besparen. Per bedrijf zou dit een jaarlijkse besparing van vier miljoen dollar betekenen. Deze tijd kan worden geherinvesteerd in loopbaanontwikkeling en persoonlijke groeimogelijkheden, waardoor het werk menselijker wordt. Gartner voorspelt dat in 2020 40% van de grote ondernemingen robotachtige procesautomatisering (RPA) heeft ingevoerd, tegenover minder dan 10% nu. Het bewijs is overduidelijk. Om nu en in de toekomst concurrerend te zijn, is automatisering onmisbaar. Maar welke producten moet u kopen voor uw organisatie?
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robotachtige procesautomatisering, productiviteit en innovatie
    
Automation Anywhere
Published By: VMware     Published Date: Sep 12, 2019
Over the next few years, chief information officers (CIOs) will preside over a maelstrom of change that will fundamentally alter the way their companies do business in the future.
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VMware
Published By: Adobe     Published Date: Feb 20, 2014
Adobe collaborated with Forbes Insights on this study in order to shed light on new mobile engagement opportunities: How are companies using apps, whether they are aimed at customers, employees or partners? What are the lessons learned so far? And what are best practices for using mobile and tablet apps?
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forbes, adobe, mobile marketing, mobile applications, apps. mobile apps, digital marketing, customer engagement, marketing strategy, content management, social media, internet marketing, e-commerce
    
Adobe
Published By: Adobe     Published Date: Jul 09, 2014
Adobe collaborated with Forbes Insights on this study in order to shed light on new mobile engagement opportunities: How are companies using apps, whether they are aimed at customers, employees or partners? What are the lessons learned so far? And what are best practices for using mobile and tablet apps?
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apps that engage, mobile engagement, mobile and tablet apps, best practices for mobile apps, social media, marketing research
    
Adobe
Published By: Adobe     Published Date: May 13, 2015
Forbes and Forrester conducted a joint survey of 303 marketing and IT leaders that assesses the maturity of marketing and IT partnerships and how those relationships have evolved since our first version of this study in 2011. The results show some progress in taking action on items that require joint attention,but the devil is in the details, particularly around leadership and domain expertise.
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cmo and cio relationship, marketing technology in practice, marketing partnerships survey, marketing collaboration, emerging marketing, advertising agencies
    
Adobe
Published By: Adobe     Published Date: Oct 05, 2016
Forbes Insights examined the ongoing transformation of HR through in-depth interviews with a number of senior executives and experts in North America and Europe, as well as third-party research.
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Adobe
Published By: Adobe     Published Date: Oct 05, 2016
Forbes Insights examined the advantages of e-signatures through in-depth interviews with a number of senior executives and experts in North America and Europe, as well as third-party research.
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sales performance, sales, e-signatures, document management, security, mobility
    
Adobe
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