While free apps proliferate, many fall victim to the download-try-delete cycle, making the average lifespan of an app just 30 days. How can brands keep their place on a customer's mobile device? This whitepaper discusses how an app can deliver value to maintain its place on a customer's phone, and how added value can prompt customers to share some private information and opt in to push notifications. Dig deeper into the key performance indicators (KPIs) for apps that achieve this privacy-value exchange.
IBM® Mobile Web Push allows marketers to influence and inform their mobile audience in innovative ways. Web push notifications are dynamically triggered for display on mobile websites based on the actions of your visitors. This personalization is possible without the complications of existing content management, advertisement servers or IT involvement.