It is easy to get overwhelmed by the plethora acronyms (RTBs, DMPs,DSPs, SSPs, 1PD, 2PD, 3PD) and knowing when each of them come into play.
Driven by data, Programmatic empowers modern marketers with the intelligence required to serve highly personalized ads. By bringing together First, Second and Third Party data at scale, you can target with increased precision and optimize campaigns in real-time.
With tech platforms consistently pushing the boundaries of what’s possible in digital advertising, the time for marketers to lean into programmatic is now.
Watch this 20 minute webinar with Mandar Dadegaonkar, an award-winning digital marketer and learn from his experience-based advise on:
• how to get started and use programmatic tactics that work
• insider secrets to boost ROI and improve campaigns
• potential pitfalls to watch out for
• guidelines for measurement and analytics
Hear the views of 250 network professionals in this Webinar with GigaOM Research and Juniper Networks. Like-minded professionals speak on effective cloud adoption, the potential of software-defined networking and network automation.
Perhaps the biggest transformation in enterprise IT since the public cloud emerged is the move toward “mobile-first” application development. As mobility continues to become the new enterprise standard, developers are looking for frameworks that provide the tools they need to create innovative mobile applications without sacrificing their existing investments.
While there are proven, enterprise-ready frameworks and platforms for developing and deploying traditional desktop applications, the mobile application development landscape is still evolving. Mobile Backend as a Service (MBaaS) attempts to fill the gap between traditional application platforms and mobile applications. It is the new middleware, exposing APIs and functions that enable developers to rapidly build new mobile apps and mobile-enable legacy enterprise applications.
How can human resources partner with IT to drive communication and knowledge-sharing while supporting business objectives? In today’s distributed workforce HR can embrace social business, taking the lead in defining new HR practices to support the changing workplace landscape and foster innovation and integrated employee networks.
Published By: Equinix
Published Date: Jul 31, 2012
This GigaOM Pro paper explores what functions to consider when selecting and working with hosting providers as it relates to the entire value chain of function and performance. Get your complimentary 6-page report now.
In this Gigaom Research Webinar, we will examine the schism between the automated enterprise and the manual operations that support it, assess the tools and processes available to bring the back office up to speed, and present a roadmap to bring business agility and consistency to your operations. We will discuss real-world examples and draw lessons that businesses of all sizes can use.
GigaOM’s research analyst Mark Leary and Silver Peak’s virtualization and cloud expert, Vivian Xu, discuss the benefits of a SDN (Software-Defined Network). See how industry leaders are leveraging SDN principles to that overcome the challenges of moving data across distance and create more flexibility.
This Gigaom Research report aims to help technology decision-makers better understand:
- What the modern workforce thinks it needs to succeed in this rapidly changing world of mobile-first communications and new work-collaboration technologies
- How IT is supporting those needs and overall corporate objectives
- If there are gaps between worker expectations and IT requirements, and how technology buyers can address them
Download this Gigaom Research white paper to learn more.
This Gigaom Research study aims to help technology decision-makers better understand the role of IT in supporting the need for business agility and pace. In this report you will gain insight into:
- How to increase business agility with the best tools for your workforce
- Strategies to speed up new tool adoption so the workforce has a range of work tools that match different sorts of work activities and interactions
- The shifting role of IT to create a technology landscape in which productivity and innovation flourish
Download this Gigaom Research white paper to learn more.
GigaOm is seeing a new breed of services that promise to accelerate the mobilization of existing enterprise applications and business processes. Early mobile-application development solutions (MADP) were resource-intensive, requiring custom client code for each supported platform, as well as an on-premise middleware layer to connect mobile clients to enterprise backend systems. In this new model, code-free, configuration solutions - aimed at business analysts and lines of business- are revolutionizing the landscape, consolidating tools and services to simplify cross-platform enablement, and reducing time to deploy and cost tremendously.
This report describes mobile-application configuration (MAC) tools, articulates their business value and suggests conditions under which they may be a good choice for an organization.
In a second-quarter 2014 Gigaom Research survey of 500 IT decision-makers at large U.S. companies, we identified strategic buyers as those who report using cloud resources for new business and revenue streams as opposed to those who don’t.
Find out why and how technology leaders in organizations adopting agile delivery are increasingly turning to the public cloud to solve the challenge of quickly and efficiently provisioning and managing dev/test environments.
Published By: WANdisco
Published Date: Oct 15, 2014
In this Gigaom Research webinar, the panel will discuss how the multi-cluster approach can be implemented in real systems, and whether and how it can be made to work. The panel will also talk about best practices for implementing the approach in organizations.
Published By: bitglass
Published Date: Aug 19, 2014
In this Gigaom Research Webinar, we will separate the real threats from the hype, identify the most common forms of security breaches, and discuss the tools and processes businesses can put in place to minimize exposure and damage.
Published By: ForgeRock
Published Date: Sep 02, 2014
Watch this Gigaom Research On-Demand Webinar ; we will examine the immediate need to extend identity to customer audiences, the risks of doing so using legacy software, and the most effective path businesses can take to build for the future while recognizing value today.
In this Gigaom Research Webinar, we will examine the impact mobility has had on application development, the pain points experienced when businesses try to manage mobile development across the enterprise, and the role automation, DevOps and other rapid development tools play in moving IT from inhibitor to enabler.
Gigaom Research surveyed technology decision-makers about their use of marketing technologies and their impact on ROI and site operations. We’ll share the results of this survey and review best practices in managing your site’s marketing cloud.
If you’re responsible for delivery of a .NET application and your users have analytics requirements, you have some decisions to make. Watch Gigaom Research and our sponsor Izenda for “User Driven BI in the Cloud and Within Your Application,” a free recorded analyst webinar.
Published By: Outsystems
Published Date: Oct 23, 2014
In this Gigaom Research webinar, we will discuss the challenges faced by the newly-mobilized enterprise, examine the landscape of choices and their impacts, and suggest a strategy for choosing the blend of tools, services and methodologies that best meets your needs.
This Gigaom Research webinar will discuss the current state of mobile development processes and tools, evaluate the impact of disruptive forces over the coming years, and provide guidance about how to approach cross-platform mobile development and how to build a flexible, scalable toolset.
Published By: Altiscale
Published Date: Mar 30, 2015
This industry analyst report describes important considerations when planning a Hadoop implementation. While some companies have the skill and the will to build, operate, and maintain large Hadoop clusters of their own, a growing number are choosing not to make investments in-house and are looking to the cloud. In this report Gigaom Research explores:
• How large Hadoop clusters behave differently from the small groups of machines developers typically use to learn
• What models are available for running a Hadoop cluster, and which is best for specific situations
• What are the costs and benefits of using Hadoop-as-a-Service
With Hadoop delivered as a Service from trusted providers such as Altiscale, companies are able to focus less on managing and optimizing Hadoop and more on the business insights Hadoop can deliver.